First-Time Advertisers Don't Know What Budget to Start With

“I run a tutoring business, I am looking to spend about £200 a month on google ads (not a large budget at all). My business offers services nationwide across the UK however, with a small budget I am not sure if it would be best to target ads nationwide. Would it be best to target nationwide or target specific counties? submitted by /u/Jaded_Handle3811 [link] [comments]”

“What is reasonable to spend on marketing?? Have a company that is wanting to charge 3000 total for running all website, google, and meta ads. This is excluding ad spend per month. Is that outrageous? submitted by /u/Commercial_Print3445 [link] [comments]”

“Do you have the budget to run ads? [re: How can I get consistent sales for my small business?]”

“Hey everyone, I'm running several Google Shopping campaigns using Target ROAS (tROAS), each with a daily budget of around $500. My campaigns are currently set to a 300% tROAS, but they're consistently achieving 400–600% actual ROAS on a daily basis. The problem is that they're only spending around 1/3 of their daily budgets, despite performing significantly above the target. Is there any way to push Google to spend more while maintaining good performance? What would you recommend to”

“For seasonal local businesses, the off-season budget decision isn't always straightforward. Take landscaping as an example. Leads slow down once the busy season ends, but some businesses still keep a small Facebook Ads budget running. Usually around $5–10 a day for remarketing or staying visible locally. But, others shut campaigns off completely and put that money toward the spring rush instead. The question is whether those smaller off-season campaigns actually make a difference once demand”

“I launched a supplement brand a week ago, sold in 2 countries in Europe. One-time purchase is €52, subscription is €39 per 4 weeks, AOV so far is about €40. First 7 days on Meta: - Spend: €3,113 (about €445/day, about €540/day over the last four days) - Reach 78,500, frequency 1.8 - CPM: €22 - Link CTR: 1.06% - Cost per link click: €2.11 - Landing page views: 1,108 - Checkouts started: 20 - Purchases: 5 - Cost per purchase: €623, ROAS 0.08 So about 0.45% of landing page views buy, under 2% start”

“Yo big homie will you help me with my ads [re: How much did you spend on FB Ads to get your first sale]”

“The $101 obviously isn't the interesting number here 😂 25 people paying when you never ran an ad is. Do you know where those buyers actually kept finding you? Like was there one search/page/community/use case quietly responsible for a bunch of them, or were the 25 pretty random? Asking because if you're moving on anyway, I'd want to know whether there's still some little buyer path working without you before deciding what the thing is worth.”

“I started learning meta ads, and know a bit about it now, I dont want to start yet but im curious what you guys think is a good budget to start on(how much a moth/per day), where should I start(local bussineses..) please share your experience submitted by /u/Existing_Link8360 [link] [comments]”

“I hear everyone say 30 is the magic number I’ll work on that, I’ll look into adquick too not familiar. How do you decide ad spend typically?”

“I’ll be able to run online ads for ~3k a month and I’m not fully sure how to distribute it between Meta, Google and LI. Rn I’m skewed towards 2/3 meta, 1/3 google - any idea how to apply a proper strategy here to get off the ground? Thankful for every hint. submitted by /u/DonnyTwamp [link] [comments]”

“hello, sorry if this isn't allowed. I have NO experience with ads or anything I'm an accounting student. my parents have a real estate land selling business on facebook and wants me to help manage ads. they're both old and it's a family business, the only employees we have are contractors, no social media(?) people. I do not know how this works and I've never used facebook before, the interface is so confusing. where should I start? any recommended guides? the daily budget ri”

“Hii all, Myself Noora, I'm into web dev after 10,000+ job applications,10+ interviews turned into Rejections and after 1000days of never giving up...I would like to move forward into something else... I have Decided to move forward into D2C with Meta Ads I have equipped skill to provide but new to Meta ads Moreover I want to learn it myself and not to outsource someone else. What I need from the community is split some secrets of Meta ads which take beginners years of Experience to learn...”

“Just about to start using meta ads for my gym, I run a combat sports gym with Muay Thai, BJJ and MMA I’ve spent the last week or so creating about 40-50 image creatives, I’m not super tech savvy so doing video ads at this point is out of the question. With my images I’m hoping to just throw a lot out there and see what works and what doesn’t My question is, should I upload them all at once and let the algorithm do its thing or do a few at a time My budget is $50 per day submitted by”

“Since you're starting in Germany, the compliance risk worth planning for isn't Meta rejecting ads. It's an Abmahnung. Competitors and trade associations there actively send cease-and-desist letters over health claims, with legal fees attached, and they read your product page, not only your ads. The rule itself is simple enough: you can only use claims from the EU register, worded close to the original, and only if the product contains enough of the nutrient. So "supports metabol”

“Hi everyone. I'm launching a financial planning web tool for entrepreneurs and small businesses, and I'd like your take on my ad results. My first campaign on Google/Tik Tok brought decent traffic (900 visits every), but the bounce rate was around 95%. I changed the approach: More restrictive only in Google ads. Now I'm getting far fewer visits, about 9 over per day, but bounce rate dropped to 40–50%. My read is that I was attracting the wrong audience before and now the traffic is m”

“The best thing is to boost your content with ads you can pay 50$ to meta ads and choose the country that you want to target”

“I do same thing with competitor ads but never thought to check numbers on the image, that would have been disaster for my first campaign”

“Hey everyone, I’m pretty new to Meta ads and I’m trying to understand something that happened with my campaign. My goal was to send people to a website landing page that basically only has a lead form. There’s also a floating WhatsApp button. I ran an Engagement campaign and selected maximum number of link clicks as the optimization. The campaign shows around 2.4K link clicks , but I’ve only received 1 form submission . Now I’m confused about what those 2.4K clicks actually represent. Do these n”

“Hey everyone, I’m pretty new to Meta ads and I’m trying to understand something that happened with my campaign. My goal was to send people to a website landing page that basically only has a lead form. There’s also a floating WA button. I ran an Engagement campaign and selected maximum number of link clicks as the optimization. The campaign shows around 2.4K link clicks , but I’ve only received 1 form submission . Now I’m confused about what those 2.4K clicks actually represent. Do these necessa”

“I run a small dance, theater, and film program for kids. I’ve made a handful of sales from meta ads with a small budget (about 25 per day for 3 days) in the past. My product is a 6 week class for anywhere from 136 to 150 per class. I also understand that “boosting” posts on insta isn’t as effective however whenever I boost for sales I get about 2 to 3 more purchases on the same creatives/budgets/audiences. This is obviously the easy way out but the only thing about boosting is that I can’t exclu”

“Hello, im new in advertizing bussines and i want to start learning the skill of running ads. Could anyone point me to where is the best to start/how did you start, and give me any tips that might be helpfull. submitted by /u/Existing_Link8360 [link] [comments]”

“You've already done the hard part. People want the product, you've got a community, and your organic content generates real sales. Whenever I work with an ecommerce brand in that position, scaling with paid ads is a lot easier because you're building on demand that already exists. The $1,000 across TikTok, IG, and YouTube is probably why it didn't work. That's roughly $333 per platform, which is nowhere near enough purchase data for any algorithm to learn who actually buys. I”

“At $50/day and ~$500 total you’re still in learning mode on AppLovin, so comparing ROAS to Meta like-for-like will feel harsh. Meta has years of your pixel + creative history; AppLovin needs volume and usually a cleaner creative pack aimed at their inventory. I’d keep it live only if two things are true: blended MER / contribution after ads isn’t getting worse, and you’re learning which creatives travel outside Meta. Cap spend until you have a couple hundred purchases or a clear week of stable C”

“A question I see quite often is whether you need a large budget to run Meta Ads effectively. In my experience, budget is important, but how you use it matters just as much. For example, if you have a total budget of $50–$100, you probably shouldn't split it across too many campaigns, ad sets, audiences, and creatives. That can spread the data too thin and make it difficult to understand what is actually working. With a smaller budget, I would focus on: One clear campaign objective A simple c”

“Running Meta for a local indoor youth sports training facility @ $70/day budget but have a few questions i'm confused about around attribution, showing the client correct ROI, ad mistakes etc. Business context: ~$1.6M/yr, almost entirely word of mouth for 30+ years. No real ads before this but growing 10% yoy. (first year of declining sales -10%), owner attributes to layoffs and economy - people spending a bit less High-income suburban county, 30mi radius, kids age ~5–12 Sells 8-week seasona”

“Hey everyone, hoping to get a bit of advice from people who know Meta Ads better than I do. I run a small online education/coaching membership business in a fairly niche creative industry. Subscriptions are around £50–£80/month. I’ve been taking Meta Ads much more seriously over the last few weeks and I’m learning loads, but still feel like I’m figuring out what Meta actually wants from me 😂 At the moment I’m spending around £60/day across three campaigns, testing different creatives and approa”

“My account is pretty new, and I have only been running ads for 3 weeks, but my CPM's are around 200 typically, regardless of the the ad's copy or visuals. I recently tried a 10 dollar bid cap and was getting no delivery, I am pretty new to meta ads, so I would really appreciate any insight. submitted by /u/Alternative-Smile244 [link] [comments]”

“I finally turned off my Etsy Ads, and seeing this summary really put things into perspective. To date, I’ve spent $17,440.47 on ads and generated $33,136.73 in sales, leaving me with less than $16K after ad spend for the year. That’s before Etsy fees, materials, shipping, and all the other business expenses. At this point, I’m questioning whether spending that much on ads is really worth it. Has anyone else looked at their numbers this way? submitted by /u/SecretSauceOnToast [link] &”

“Hey guys, I could really use some honest advice from people who actually work with Meta Ads. I’ve recently been referred to someone who is looking for help with running ads for their business, and I have the opportunity to potentially work with them. I already had a plan to get into Meta Ads and learn it properly as a side thing, so this opportunity came up at a pretty interesting time. The problem is that I’m still a beginner. I understand some of the basics, but I’ve never actually managed ads”

“Im looking for someone who specializes in meta ads. I have a great handmade product NOT DROPSHIPPED. I have had market validation, I’m about 1 year into this product, I’m tired of guessing or even learning meta ads , I want to scale, I need someone who’s great at creatives and meta ads. Will be giving more info about the products and numbers to whoever is interested. submitted by /u/luch1256 [link] [comments]”

“I wouldn’t focus only on how much you’re spending. At $500/month, the bigger question is which channel is actually producing customers. I’d test Google alongside Meta and track both through to sales. I use ObserviX for this because it connects ad spend, website behavior, and revenue, so you can see which channel and campaign is actually worth putting more budget into.”

“Hello all. We are currently spending $500 a month on ads, all on facebook. We have one ad focused on purchases with a photo going to one of our product collections, this is $11 a day and the other ad is $5 a day and targets local 50 mile radius for possible walk in customers. The facebook ads have been sending lots of website clicks with a click rate of .02 cent per click but the conversion is horrible, barely breaking even every month on the ads. Just curious if anyone has any advice on ads. Ma”

“Hi, I had a couple of questions regarding meta ads, any responses would be really helpful. Where’s best to learn meta ads, things like how to set up an optimised campaign, how to test what’s working etc. Would you suggest leaving the audience broad, does this seem to work for you or does having a solid target audience perform better? Would you suggest running a traffic / engagement campaign first, then starting a sales campaign after, or starting with a sales campaign without the traffic / engag”

“Note: I'm a beginner and only spending $40 a day and 2-3 ads 1 adset. I started started ads in July and although the first 2-3 weeks with below CPA and ROAS Goal ( $28 & 0.97), It was acceptable and a work in process. The problem was when I started doing pop ups and used Shopify to accept payment. My campaign absouelty tanked and went from 7-10 purchases to maybe 1 a week. Whats the best way to get my pixel back on track? New Pixel? New campaign? Change optizmiation to ATC to get cheap d”

“Hello 👋🏼 guys i am beginner so please guide me teach me your expertise I tried to lunch my first campaign today My plan was one campaign one ad set one ad 3 creatives (1 reel , 2 images) When I tried to add the creative i can choose one creative per ad can’t ad multiple creatives Then I tried dynamic creative it shows like you must ad one reel in one ad also one image other ad Can anyone explain me submitted by /u/Empty_Living_1710 [link] [comments]”

“I'm relatively new to Facebook Ads (I dabbled in them a while ago). What is the best aspect ratio to use for video ads? I currently created a 9:16 video, but it gets cropped or cut off in some placements. Should I turn off the placements where it doesn't look good, or should I create multiple separate ads with different video ratios? any advice would be awesome :) submitted by /u/No-Command-755 [link] [comments]”

“Don’t overcomplicate it. Start with: 1 campaign objective 1 primary conversion event Broad targeting CAPI properly set up Give Meta enough signal and room to learn before splitting into multiple ad sets, audiences, and events. A simple structure with clean data usually gives you a much better starting point than trying to control everything from day one. submitted by /u/Perfect_Lie3383 [link] [comments]”

“I am not able to see any of my old campaigns or make new ones: I’m very new to Meta Ads and recently started using Ads Manager for my small business. I had not done a proper setup initially, I simply opened it and started running a few ads for one of my events. I was traveling for around 10 days, and when I came back, I’m suddenly unable to access my Ads Manager properly. I can’t see any of my old campaigns, and when I open Ads Manager, it only shows “Get Started with Ads Manager” and asks me to”

Hey everyone, I’m setting up my first ad campaign through Meta Ads Manager and I’m completely stuck at the phone verification stage. Here’s what I’ve done so far: Created the Meta ad…

“Hey everyone, I'm selling a $99/month subscription offer and I want to test if Meta ads work for it before committing real budget. The funnel: · Meta ad (static image) → VSL page → Checkout · No sales calls. No email opt-in. Probably add a form to capture their name and phone number on the landing page so I can still contact them if they don't signup / checkout. · They see the VSL, then checkout directly. My plan: · $10/day for 7 days = $70 total · Static images only (I can't do vide”

“When I was managing my Meta ads myself, I was spending around $700–$1,000 per day, and my business was performing reasonably well and consistently profitable. However, ever since I hired an agency, my business has been operating at a loss. The agency keeps telling me that my previous campaign structure was wrong and that they need time to rebuild and optimise the account. But so far, the results have been significantly worse than when I was managing everything myself. I understand that restructu”

“Launched a new Purchase campaign on Sept 16 at $150/day, broad US targeting with 5 creatives. It’s now been about 5 days and Meta has barely delivered the campaign at all. On launch day it sat at $0 spend/0 impressions for most of the day. Since then delivery has been ridiculously slow, sometimes only a few cents of spend. My latest snapshot is only $2.88 spent, 135 impressions, 2 link clicks and 2 LPVs , and the spend stayed completely stuck at $2.88 for 16+ hours . The account does have a Meta”

“Hey guys, I run my first B2B ad last Friday, targeting small business owners in Georgia, US. It's a lead gen campaign, our Facebook page has solid content and 400 followers. The creative is a reel for one of our clients speaking about their experience working with us. We'rr spending $10 per day, and the ad has been running since Friday so now 3 days, 5 clicks and no leads. Do u have any advice for me? Or a youtuber who is focusing on B2B that I can follow to learn from? submitted b”

“Hi everyone, I launched my first Meta Ads campaign yesterday targeting the US. The campaign and ads are active, but after running overnight, meta has spend 0 Dollars and there are no impressions or results. I’ve already checked the campaign/ad status and everything appears to be active. I also duplicated the ad to see if that would fix the issue, but the new ad also hasn’t spent anything. Could this be related to billing, account restrictions, review, or some other setting? Any ideas on what I s”

“I'm running ads on a high-ticket offer that's going to be about $10,000, but the ads are pointing towards a free lead magnet. I assume we'll get a good amount of leads, but the conversion to the offer is still going to require a lot of traffic. My budget is about $5,000 a month in ad spend, and I want to know how many I can test. I'm following Hormozi, who says to test a bunch of different hooks matched with a few different scripts and then only one or two CTAs. My question is: h”

“for me, itd come down less to ROAS alone and more to whether i could consistently trace ad spend to actual paying customers. once you have enough data to see that pattern repeat over multiple weeks, you can start increasing the budget slowly instead of making a big jump. also factor in repeat customers and actual profit, since a campaign can look great on ROAS but still not be worth it”

“Hi everyone, I’m a beginner with Meta Ads and I’d really appreciate some advice from people who have more experience with e-commerce advertising. I’m running a catalog campaign for my pet-bed store in Italy , and it has been running for 6 days . Here are my results from August 13–18 : Spent: €178.92 Purchases: 3 Cost per purchase: €59.64 Reach: 11,756 Impressions: 19,773 Honestly, I feel like the results are quite low considering how much I’ve spent, but because I’m still a beginner, I don’t rea”

“I currently utilise Meta Ads however the volatility in performance is rendering it unviable main/only advertising platform. How do you find most effective to market? What sort of budget split do you use for different platforms? submitted by /u/ElDucci [link] [comments]”

“I run a small ecommerce store and have been running Meta ads myself, but I feel like I am guessing too much. Has anyone here learned from a YouTuber, Skool group, course, or mentor that actually improved their results? I am looking for someone practical who works with ecommerce, not someone selling hype. Would especially like help with creative testing, campaign setup, scaling, and understanding what to change when results drop. Who helped you, and was it worth paying for? submitted by &#3”

“So I have a problem where I go on Meta and post ads that are set for SALES — like, I set my pixel conversion goal to purchases. It gets me not even 3 people clicking through to the store on a $40/day budget, even after running it for a few days. But when I run the same creatives — same everything — and just set the goal to Add to Cart instead, I get about 50–100 sessions, 7–12 ATCs, and maybe even a few sales. Why do I have to optimize for ATC to get anything? The real question is: what do I hav”

“I wish somebody explained this to me when I first started running ads. When I was first figuring Meta out, I used to think every bad day meant I needed to do something. An ad would get a couple sales, then spend the next day with nothing and I’d start messing with it. I’d change the budget, turn something off, make another creative, try different targeting, whatever I thought might fix it. Then when that didn’t work I’d start looking at the website, the price, the product itself. Half the time I”

“I’m building a product in the recovery niche and I’m currently in the pre-order phase. I’ve spent around $750 on ads, made 10 sales but unprofitably. I’m spending $40/day and considering dropping that to $30/day. Most of my organic content is around health, wellness, sleep, and productivity, so I created an Audience inside FB of 2–3K people who have engaged with my IG & FB content who I can retarget. Most are men, which also matches my current customer base (~90% male). So instead of trying”

“Looking for some advice - one advert “performs well” in terms of reach, CTR and CPC but per sale it’s now costing me around £34 per sale which is too much for my business and meta seems to be pushing it above all other ads in that set despite the others having a higher ROAS despite having a higher CPC. (Over half my spend goes towards this one ad) Therefore I have paused the ad but I’m worried I made a mistake and should have waited it out. However it’s been 16 days now and though it performed w”

“So I have been running this campaign for 3 days now The ad account is new by looking at the picture I uploaded what should I do next should I kill the ads or wait the daily budget is 90 Aed 1 campaign 1 ad set with 8 ads submitted by /u/DragonflyFar676 [link] [comments]”

“Without having the ability to spend money. Their own resources are way too confusing and unorganized. I already know the creative side of things. Is there a good course somewhere or a Meta ads simulator or something? Thanks submitted by /u/Disable_ad_blocker [link] [comments]”

“Any recos for a beginner's meta ads course but for mobile apps? Most of the courses I am seeing on Udemy/online are for ecommerce stores. submitted by /u/Unlikely_Handle_4891 [link] [comments]”

“The last 19 days i've spent a little less than 3k running ads. So far we started with good CPA and sales but then the last 10ish days, CPA has been going up. When I look at the start to end timeline cost per result is higher than our goal and ROAS is lower than what we'd like. How do I go about fixing this and lower cost per result while increasing sales? Is it all creatives? Should I pump out as many as possible? Or something else? If you need more info in order to have a better idea lm”

“Hi all, any advice would be appreciated, I am new to Meta Ads. I am managing two separate accounts, both gave me admin access to their pages. Both want to run Meta Ads. I am currently running Meta Ads on Business 1, now Business 2 wants to start running ads. Both accounts are under the same Ad Account ID. Obviously I don't want to use the wrong payment method for the wrong business, so my question is: Is there a way to separate the payment methods between these two if they're under the s”