Game developers struggle with asset branding
16 posts across 4 communities in the last 90 days; 44% from r/gamedev.
“So I've been working on this game for almost two years, and towards the start I decided to put four-pointed stars on the chests of the characters. It's what marks them as the fantasy species I've called Stars becuase of them. It quickly just became the symbol I used for the…”
“I am trying to make a game studio in honor of my father, the problem is, I am stressing about 2 things, Brand Identity, and Games themselves, mainly brand identity, so, can you guys help? I am looking for guys who can make logos for free, since I don't have a PayPal, and I am…”
“...so I reworked it using in-game assets, rather than relying on an AI-generated capsule that I put in place as a quick fix to get the trailer and page up. I'm currently brightening up a lot of my game's assets, and this capsule is a bit more indicative of that, with a trailer…”
Multiple indie game developers are grappling with establishing a consistent brand identity for their 3D assets, questioning how to create recognizable and stylistically unified packs. They express uncertainty about market saturation and seek advice on building a cohesive brand.
SOURCES (16)
“...so I reworked it using in-game assets, rather than relying on an AI-generated capsule that I put in place as a quick fix to get the trailer and page up. I'm currently brightening up a lot of my game's assets, and this capsule is a…”
“New 2. Old The feedback said, "Your art is generic." So I picked at it for a while. Then I read a manifesto, NOBODY WILL BUY YOUR VIDEOGAME, and it was good. Maybe I don't neee the validation I feel I do. But it's hard to feel the thoughts I'd rather have. submitted by /u/DaesoOgonberg [link] [comments]”
“A few days ago, I shared a post here about updating the old AI logo for my game, and I received great feedback from all of you. Based on that feedback, I’ve updated the logo, and I’m now shaping the art style for the rest of the game around the logo’s art style (WIP). Since I’m still a bit of a novice when it comes to user interface design, feel free to offer your honest criticism. I plan to finish up the remaining details and update the Steam page within the next few days. I wish everyone the b”
“So I've been working on this game for almost two years, and towards the start I decided to put four-pointed stars on the chests of the characters. It's what marks them as the fantasy species I've called Stars becuase of them. It quickly just became the symbol I used for the whole game. However, I just took a step back and realized it looks a lot like the logo that a lot of companies use for AI. I can't remember if it was used back when I started, but I personally don't suppor”
“I'm currently a solo developer working on a game that I eventually plan to turn into an MMO. I don't have a registered company yet, so at the moment I'm just developing it as an individual. One thing I've found surprisingly difficult is choosing a name for the game. There are so many games already out there that almost every decent name I come up with seems to already exist somewhere, or there is another game with a very similar name. Sometimes even fairly different games seem to”
“Hey guys, so im asking which logo is better the first one or the second one? since my game is an anomaly game its based off of the exit 8 game ofcourse, i have put a refrence logo at the end. i hope you like my logos, and make sure to tell me which one is better, the left or right one (the one with the scratches) submitted by /u/Ancient_Ad7792 [link] [comments]”
“Hey fellow devs, for the past little bit I've been working on a game art asset pack. That pack won't be posted as it's not important to this conversation. What is important however is all the mistakes I made during the process of making the pack. So many in fact, I made an entire video covering my mistakes and offering my guidance to anyone looking to do something similar! Best of luck to all of you in your endeavors! submitted by /u/Salaro_ [link] [comments]”
“I am trying to make a game studio in honor of my father, the problem is, I am stressing about 2 things, Brand Identity, and Games themselves, mainly brand identity, so, can you guys help? I am looking for guys who can make logos for free, since I don't have a PayPal, and I am looking for brand names, just please help. Please. submitted by /u/No-Customer-6601 [link] [comments]”
“How did you guys discover your game’s art direction and make your first art hire/partnership? Whether that be an art director, concept artist, etc. I’m curious what process you used, tools/resources/etc that you found useful. I am an indie and I focus my time on design, architecture, and programming implementation. I do not have any art skills whatsoever. And my interactions with artists and designers have all been outside of the gaming industry. So I’m trying to learn the process and resources”
“I’m working on a game that’s been a concept I’ve been toying with for awhile and recently locked in on getting a plan in place. I now feel in a good spot to start developing (in unity) but I can’t settle on an art style. I love the low-poly ps2 style (especially due to the sheer amount of low poly assets), but I feel it doesn’t stand out anymore or fit my game. The game is similar to games like ‘the beginners guide’, and ‘before your eyes’. Closer to a short(ish) art piece to make you think abit”
“So to give some context, I've been messing around in UE4 for around 10 years at thing point, but I always fail to make a game while wanting it to look aesthetically pleasing. I'm now a 3d modeling major, and I'm tempted to make detailed assets for a game and finally sell that game on steam, but I know how absurdly unrealistic that is as a solo "dev". From my perspective, my options are: A: Make realistic assets and a really small game that doesnt amount to much. B: Make a g”
“Hi everyone! I'm a 3D artist and hobbyist indie game developer who spent years putting off the idea of releasing my own asset packs, simply because I believed the market was way too saturated. Recently, though, I decided to stop overthinking and just give it a real shot (in fact, I just published my very first asset pack on itch.io!). My goal is to build a cohesive brand identity so that all my future packs are instantly recognizable and stylistically consistent. Since these are my first ste”