Amazon Won't Let Sellers Add New Variants
Ecommerce sellers are frustrated by a lack of control and clarity when managing product variations and listings on platforms like Amazon. They face issues like image overrides, difficulty adding new variations, inconsistent search visibility, and challenges in maintaining accurate inventory and compliance across multiple channels. This leads to wasted time, potential errors, and a feeling of being at the mercy of the platform's system.
SOURCES (60)
“I am trying to list an item that is one product that has a full size and sample size. I tried what google said about adding variations and it keeps lumping them into one option. How do i have 2 options for the same product…”
“Thankyou for your answer, that was what I was looking for. Then I land on one product with different variants.”
“Yeah I agree, the only thing which occurred tome is that it might be less visible on google ads but from my understanding google ads will still display the different variants. Thankyou for your answer”
“Start by giving every item one internal SKU and choosing one place as the inventory master. Whatever cross-listing tool you test should remove a sold item from every other marketplace quickly. I’d trial it with 20 items and test a normal sale, cancellation, return, and manual price change before importing everything. Also check which product fields fail to transfer cleanly because luxury listings often need platform-specific condition details. We use signld.ai internally to connect listings, inv”
“Doing that manually gets old really fast, especially when every item is unique. I'd look for a workflow where one catalog becomes your master and everything else syncs from there, otherwise you'll eventually oversell something. Even with software, I'd still build in a quick end of day inventory check because no sync is perfect. It saves a lot of awkward customer emails later.”
“Curious how other sellers handle this. Since every item is unique (no repeat SKUs), I have to photograph each piece individually before it goes up for sale, and I'm trying to figure out the most efficient workflow. Specifically wondering about: - Good Workflows - Camera/capture setup: phone vs. dedicated camera? If you use a real camera, do you tether it to a laptop, use a memory card, or something else to get photos off it fast? - Transfer process: how do you get photos from camera/phone to”
“Most sellers blur the lines between Hero SKU and secondary variants. Default lazy approach is dumping all child variants in every ad group OR advertisnig every child SKU on the same keywrods. \- Prioritize the Hero SKU for Head Search Terms: Your highest-converting, most universally appealing variation should take the lion’s share of major volume keywords. If you sell bedding, your Hero SKU gets targeted on "Silk bedsheets." \- Map Variants to Specific Intent: Stop bidding your Hero SK”
“Most sellers blur the lines between Hero SKU and secondary variants. Default lazy approach is dumping all child variants in every ad group OR advertisnig every child SKU on the same keywrods. - Prioritize the Hero SKU for Head Search Terms: Your highest-converting, most universally appealing variation should take the lion’s share of major volume keywords. If you sell bedding, your Hero SKU gets targeted on "Silk bedsheets." - Map Variants to Specific Intent: Stop bidding your Hero SKU”
“I think it's better to have single product with variants both from buyers perspective but also for you who will maintain the storefront. I am guessing it's the same photos and description, having duplicate products will just increase the maintenance (I know you can use templates but still)”
“If the platform only imports it as one product with variants, that's usually intentional. The workaround a lot of people use is duplicating the product after import and leaving only one color variant on each listing, but it does mean managing inventory a bit more carefully. I'd only do that if customers actually search by color, otherwise variants usually make for a cleaner store.”
“honestly i just duplicate the listing 5 more times and manually set each one to a specific color variant in the product title and first image. takes like 10 minutes max”
“Hello, I want to list something on my Shopify store through CJDropshipping. But the product has 6 different color variants. However it's only giving me the option to list it as one and then they can choose their color at the product page. Now how can I list the same product 6 times with the different colors? submitted by /u/FeistyRow5242 [link] [comments]”
[Amazon Seller] ★ 1/5 (v9.12.3) — They keep updating the app and keep getting rid of features. Dear Amazon, we have enough issues with just selling and keeping up with your policies,…
“Sorry to bump this old post. How do you do this. Im showing a lot of sold items on my site.”
“Do you mean when the customer clicks on a particular variant, they should only see that particular variant’s images only, and not the rest of the images ?? This can be done for free 🆓”
“Apologies if this was asked before, couldn’t find anything on this specific topic. I’m looking for a product review app that lets multiple product variants share the same reviews without labeling them as being from a different product. For example, I sell the same product but in different designs, so each design is its own separate product. I want all the design variants to display the exact same reviews, but I don’t want customers to see labels like “This review is from another product” or “Rev”
“What are you using to generate the packing slip? We don't use packing slips but we do have shopify's free order printer app which has a packing slip template. Ours puts the variant option at the end of the full product title so it stays a single line item. You can use AI to generate new templates laid out exactly how you want it. I have a different invoice template where I placed the variant option in a second line below the product line.”
“I am adding new fall/Halloween/Christmas inventory and prefer this to be on the first three or four pages in my shop. It takes forever to move my summer inventory to the last page of my shop with the rearrange option- is there a quicker way than moving one item back and going back to the page and moving it to the last page? How do the numbers in the corner of each photo work- should I try this instead? Any advice on getting this done faster would be appreciated. submitted by /u/iSole”
“Hi everyone! I'm creating a parent listing for a clothing set with 2 colors and 2 sizes so 4 SKUs in total. However, Seller Central forces the variation theme Apparel Size + Color + Size . Because of this, it auto-generates 8 matrix variations (like Small + Grey + M), which creates duplicates and wrong combinations. How can I correctly set this up so I only get my 4 actual variations? https://preview.redd.it/6sowuy5z9lfh1.png?width=1359&format=png&auto=webp&s=c7fbc3e4523b464b29e2”
“How do you set up a listing that has multiple add-on à la carte options that can effect pricing? Shop already has nearly 200 base designs, and growing, most can have the same add-on options. Won't be able to have multiple listings of the same base item for inventory reasons. Example below to help give an idea of the situation. Example: Base item is a flower pot. Available in Multiple Colors.🚫💲 Can have personalized text added.💲 Text available in a few different designs.🚫💲 Can have match”
“I purchased something for my husband that came in as “not as described” (missing a piece). I contacted the seller and they apologize, saying they forgot to change the listing picture to not include that piece. They offered to send me a little secondary item instead of a refund, which I said I would accept.. but it’s been a month now. Ive been holding off on writing a review but I feel like I’m dragging my feet at this point submitted by /u/Fl0ra_Aura [link] [comments]”
“Has the ability to see a list of all the sellers on a product disappeared for anyone else? Just yesterday I was looking at the number of sellers on a product and today, after refreshing the page, the link to "other sellers" is gone and only the buybox listing is available. Has this happened to anyone else? Does anyone have a workaround? submitted by /u/COOLinLatin [link] [comments]”
“is there an option to manage variants where they reduce stock from each product page that offers the variant? submitted by /u/UshijimaTN [link] [comments]”
“We have launched a couple of neutraceutical supplement products, but they are not visible on Amazon. I can not see the products even after i search with [brand name + product name] at all. Products are searchable through ASIN though. It is also searchabke when i choose the option of 'see all products, across price ranges'. We have confirmed, they are not search suppressed. Have gone through the listing and A+ content, cant find any issue there too. Have contacted seller central a many ti”
“Hi All. I need to change my Amazon EAN/UPC codes to the official GS1 barcodes. Stupid enough I used barcodes bought through a 3rd party. Now I want to have things in order. If you have done the change, can you please advise on the process, what to be mindful about? Also, the stock on Amazon has FNSKU barcodes. I presume when doing the EAN/UPC change, the stock will not go to stranded as I presume product FNSKU doesn’t change? Thank you! submitted by /u/ichiba_n [link] [comments”
“Go to Products, select the item, and scroll to the Inventory section. Check the Track quantity box, then untick " Continue selling when out of stock ".”
“I’m so confused. When I try to choose a different product set to display as a collection or carousel in a non-catalogue ad, I get the message: “You can choose which products that you want to show in your ads in Promoted Products.” Apart from the bad grammar, what’s even more annoying is that I can’t find this “Promoted Products” section anywhere. I literally can’t remove the product media that Meta auto-selected for me (mind you, it’s the wrong catalogue and even the wrong profile under a shared”
“Im setting up a large store with thousands of SKUs. Since it's a toy company, product sizes can wildly vary, so trusting the default box sizes is not very useful. What is the best way to set the default package size for each SKU programmatically? I am thinking about a small algo which looks at the l/w/h i have for each product and selecting the smallest box that volume can fit into. (Do you have a better idea/app/etc?_ Can i update that box size via CSV or matrixify? OR do i have to hack som”
“I have a listing and someone filed an IP complaint against me, as he has a design patent that I am unaware of. He wants a hefty sum of money. In order for my listing to stay active, I am thinking about just paying him for this year but then redesigning my product so it's not infringing on his design. My worry is that if I redesign, Amazon may force me to make a new listing....will that be the case? Also, if I don't pay the patent owner the next year, he may get mad and file another compl”
“Is it generally not recommended to run both Pmax + Standard shopping for the same SKU that is already winning, and PMax is attributing all the Conversions. Specifically for high ticket where conv tracking is very difficult submitted by /u/Key_Phrase_8149 [link] [comments]”
“hi everyone, I need some advice with changing a variation structure on Amazon UK. I have two existing child listings in my inventory. They were previously connected to a parent listing, but I wanted to change the variation type, so I removed the old parent. Now I want to create a new parent listing and connect the same existing child ASINs/SKUs under the new parent with a different variation theme. What is the correct way to do this? I don’t want to create new child listings because the child AS”
“but to be honest, editing is the better. because even the new product that you create in GMC, will be reviewed. and duplicate products, etc., can also lead to suspensions or disapprovals that can affect ad performance. so, rather, you should edit the item data and sync it to Merchant Center using your original product upload method.”
“Hey just a little question hope to ge some advice: I Need to edit some products that are on google merchants. if I edit anything they will need to be reviewed again. Maybe instead of editing I just create a new product and hide the old products from my collections. that way I still get my organic results. Does anybody know if it's possible to hide a product in your collection but still keep them active and active in other sales channels? Sorry for the long story just wanted to be clear. Have”
“Use a bulk editor or export import CSV to swap compare at with price because doing it manually for 2000 products is not practical”
“I have about 2000+ products "discounted", now I want to restore the price to the original one. Basically I want the price that appears in "Compare At" to be the actual price. Could it be that difficult? I tried with Cloude, Gemini & the Shopify AI - and coudn't solve it. So I went for the manual solution... still I can't see all the products. Doesn't seem like a complicated thing to do. submitted by /u/Maxphisto [link] [comments]”
“that is quite literally THE shelf tag & empty shelf for the requested item.. so irritating that we get counted against for items being out of stock. submitted by /u/milkyway_111 [link] [comments]”
“This has happened before bet i had much less lisrings. Normally when I make a sale is see the photo of the variant that the customer has selected. It appears all the listings have decoupled with the assigned photo for each variation and it's defaulted to the pain pick. Why would it of done this? Is it site wide? Its going to take me ages to fix them all . submitted by /u/Robboooooo [link] [comments]”
“I manufacture a few different SKUs and sell those same SKUs with brand registry on Amazon. However, there are some other retailers resell on the same listing. Is there a way to determine aggregate sales for all resellers on the same listing so that I can figure out top line what the listing does? submitted by /u/appJC [link] [comments]”
“looking at foxsell for a mix and match setup (beauty brand, decent sku count). saw it uses cart transform instead of discount codes, which sounds cleaner for checkout. anyone running it day to day? mainly want to know if inventory stays accurate and how rough setup was. submitted by /u/eiaceae [link] [comments]”
“Hey all, I was hoping someone could give me some advice in regards to uploading 20k+ skus We are an automotive paint supplier and custom make spray cans to OEM paint codes. I want to upload a library of approx 20K paint coded spray cans to our store. My main concern is how I can have a formatted description for each item. I know that you can import the description but I don’t want it to be just plain text, I want some headings and bullet points. If anyone can provide any information it would be”
“I just added SKUs to my products and the completed orders are not updated with that SKU. Is this normal? submitted by /u/Octrockville [link] [comments]”
“I used to be able to bulk add tags to a listing using a comma between them but I’ve gone to edit some today and it will only let me enter one tag at a time - is this a glitch or a new thing? I’m hoping it’s a glitch! I don’t have time to enter 13 separate tags on every item I list ! submitted by /u/Low-Fall2694 [link] [comments]”
“We have a sku that we purchase from our supplier and then we have our sku. Since there is only 1 spot for a sku, I created a metafield for the supplier sku. In the admin panel, I’m unable to search for the information in the supplier SKU. I did make sure the metafield is set to single line text, and the option are enabled within the metafield settings. Any advice? We would really like to be able to search for either skus. submitted by /u/smokinpanda84 [link] [comments]”
“I’m trying to sort through a shop for listings with a word that I KNOW they have listings of, because I came from a listing with it. For example, I was searching a tack shop after I came in from a listing for a bridle. Going into their shop page and searching “bridle” or “pony” shows up with “no items were found” despite coming from a listing that said “bridle” and seeing another listing that said “pony”. I can also see MORE listings that contained “bridle” or “pony” in the “more from this shop””
“Hi guys, I’ve just started my shop and am using the horizon theme for now. For some unknown reason reason my products show up as sold out. I’ve tried removing keeping stock and many other things I’ve already forgotten. Does anyone have any idea how I can fix it? My sidekick isn’t able to help either. EDIT: It’s fixed!!! It was my shipment method causing it. It’s now fixed 😁 submitted by /u/confuus-duin [link] [comments]”
“I am currently developing a product listing for a new Amazon FBA launch. We have successfully linked our two color variants under the parent ASIN, but the color swatches are not appearing on the live detail page. Normally, when clicking a product with multiple variations, you can see the swatches to toggle between colors. In our case, they aren't showing up at all. I have already uploaded and assigned the specific swatch images in the backend. Could this also be because our product is not li”
“I am about to lose my mind. I have a featured product on my home page, the variant picker is set to visible, if I toggle it off and back on the pickers will appear but as soon as I click save they will disappear again. The variants are showing when you click full details. You can view the item on the home page here HERE it's the 4th of July Boom Box Glitch or something else? NSFW site contains buzzing adult items submitted by /u/Any-Employer9197 [link] [comments]”
“I had a product page with solid traffic. Maybe 800 visits a month. Almost no sales. The page listed everything. Materials. Dimensions. Shipping time The full spec sheet basically. I scrapped it and rewrote the whole thing around one question: why does this product exist? Not what it does. Why someone made it Sales went up Not viral numbers, but real ones. Consistent. My theory is people don't buy products online, they buy into the story behind them. The specs just confirm the decision they a”
“Looking for any suggestions on the best way to achieve this. I recently looked at the new Catalog and Companies features, but it didn't seem to work in the way I was envisioning. We have a segment of customers we want to be able to tag (VIP) and give them access to a discounted price list on all of our products. That price list, however, is not simple with each SKU pre-calculated and in a table (no global 20% off). These customers are all individuals, so adding them to a "Company"”
“We have 2 locations (A and B), and we don't want products to appear in our online store when the quantity at location A is 0 (fulfillment nightmare). Although the Bulk Editor allows changing this manually, Flow and the API (for whatever reason) do not support altering the variant-level sales channel (insert much swearing here). Any thoughts on how to circumvent this? submitted by /u/thethirstypanda [link] [comments]”
“Hi Guys !! wanted to know if you consider adding alt text to the product images of your store. If yes then how do you do it and if no then why so? submitted by /u/linux_terminal07 [link] [comments]”
“Any suggestions on this please… I’m selling artwork and the products have 3 options setup for variants…. 1 type of material 2 size 3 frame colour All works great. But now I want to add an option for customers to just buy a digital copy of the image instead. So I can add a new Type of material called Digital Download, but the other options are still there for size and colour which don’t make sense. If I remove all the variant options for digital download except for one size and one colour then th”
“I’m running out of stock and everytime I raise the price amaozn removes the add to cart button and says high price. It’s my own listing, how can i circumvent this? submitted by /u/Embarrassed_Ad_8444 [link] [comments]”
“From a user experience and seo perspective.. if I have a product with several options and addons.. would you create individual products for each one, or offer them as variants? Does anyone have any stats on a comparison? submitted by /u/XoCCeT [link] [comments]”
“so our site/page usually runs on a preorder system in which i set the variant quantities to zero and allow oversell. When the preorder window is closed, i send the numbers to the vendor and also have to account for extras we want to sell to people who missed the preorder window. i then set all quantities back to zero, add the “extras” to inventory and then set the variants to “stop selling when out of stock” which allows everyone to “preorder” an incoming leftover (we don’t order extras of all v”
“Hi all, I have a variation listing which I need to edit. The current variations are just colours, but I need to add some variations that include different quantities. The only way it is saying I can do this is to break the current parent listing and create a new parent. Im guessing I will need to upload a flat file to do this and reassign the children under the new parent. Will I keep all the FB on the children ASINS when I reassign them to the new parent? And has any one had any issues when rel”
“Not sure what happened here but I received an order from a repeat customer and a couple of days later the customer asked for additional colors and when I went in to expand the colors the listing was gone. When I click on the item from the last order page it takes me to an "item not available" page. No notices, emails, or anything about a violation. I haven't altered the listing or even opened the listing since the last order went through. Not sold out, expired, or removed or anythi”
