Amazon Sellers Lost in Platform Chaos
Amazon sellers, ranging from beginners to experienced manufacturers, consistently express frustration with the platform's unpredictable nature, lack of reliable information, and the challenges of building a sustainable business. Many seek guidance and mentorship to avoid pitfalls and achieve profitability, while others grapple with fluctuating buy boxes and the need for constant adaptation. The platform's complexity and ever-changing rules create a significant hurdle for sellers.
SOURCES (60)
“I once owned a business selling on amazon 7 years ago and we were doing about $250k/month gross with about %8 margins. Was not worth the hassle and I shut it down. The problem was that amazon is not a reliable business partner in a…”
“I've done this, it's called a smoke test, and the gap between interested and actually paying is brutal, usually only 2-5% convert once a card's required.”
“I'd avoid picking an Amazon product based purely on what has the most orders right now. Look for categories with steady demand, then check how concentrated the reviews are, how many sellers are competing, the actual margin after fees/returns/shipping and whether there's any realistic way to differentiate. Boring replacement products and everyday-use items can be worth researching because demand doesn't depend entirely on a trend, although they can have their own competition problems.”
“I'd start with a boring category where people already have a recurring problem rather than hunting for something that's simply selling a lot this week. Consumables, replacement parts, household annoyances, personal care and products that make an existing task easier are worth researching, but the category alone doesn't tell you much. I'd look at repeat purchase potential, shipping size, return rates and how crowded the ads are before getting attached to a product. A product with”
“Hey, so I’m thinking about starting an Amazon store and I’m doing some research before I actually put money into anything. For people who are already selling, what types of products are you seeing get a lot of orders right now? I’m not asking for your exact product or your “secret winning product” lol. I’m just curious about what categories or types of products seem to have really strong demand at the moment. Ideally something that people actually need/use regularly rather than a random trend th”
“Hey, so I’m thinking about starting an Amazon store and I’m doing some research before I actually put money into anything. For people who are already selling, what types of products are you seeing get a lot of orders right now? I’m not asking for your exact product or your “secret winning product” lol. I’m just curious about what categories or types of products seem to have really strong demand at the moment. Ideally something that people actually need/use regularly rather than a random trend th”
“The point is your tool gave Amazon a terrible rating. To your point, a wildly successful company. So either Amazon has no idea what it’s doing or your tool is a scam. Which is it?”
“Premium is a scope change, not a price change. If the deliverable still reads as build my MVP, buyers have nothing to compare except the number, so the cheaper quote always wins. Pick one narrow outcome you actually deliver, like a demo a specific type of investor says yes to, and sell that with a fixed scope and a short timeline. Keep taking a couple of smaller projects while the new pipeline fills, and treat your first three premium clients as the portfolio you don't have yet.”
“I've been growing my wholesale Amazon business and I'm starting to outgrow my current setup. Right now, I use Veeqo for FBM inventory management, Sellerboard for profit tracking, and Aura for repricing, though I'm considering switching to sellersnap. I also keep a spreadsheet with all my SKUs that I manually upload to my repricer and Sellerboard, which yeah, is getting time-consuming. I use Claude a lot to plan orders and organize PO's. I'm looking for wholesale friendly soft”
“The Amazon bidding for sub-same-day is just them perfecting the art of making sellers pay for the privilege of going broke faster. You either play the game at a loss or cede half the market, what a choice Also cracking up at Meta running full page ads begging TikTok and YouTube to be grounded too, the "if I can't have fun nobody can" energy is off the charts”
“For a factory, grouping Amazon or Costco runs into general supplies destroys your margin visibility”
“I have an Amazon business. Sell 1 product. Don't have the money to compete on ads. If someone could run an aggressive campaign strat for a few months on this product it could do well. I have about 12k units in fba and awd combined. If your interested in getting your feet wet I would give a great deal on this business. Everything is set up. Brand registered, over 500 reviews 4.6 star rating.”
“Feels like everything on Amazon is built for one-off purchases and you have almost no way to talk to your customers again after the sale. Has anyone found an off-Amazon channel (email list, own site, something else) that actually turned Amazon buyers into repeat customers? What worked? submitted by /u/CoinGate_Gift_Cards [link] [comments]”
“FBA rules change all the time and there are always small new requirements to catch up with. Don't get me wrong, having Amazon store and ship everything for me is great. But recently they stopped accepting manufacturer barcodes for my listings, so now I'm putting stickers on every single unit by hand before shipping them in. What FBA task do you hate the most? submitted by /u/numtet [link] [comments]”
“Try bundling before discounting heavily. Pair a slow mover with something that already sells, or use it as a cheap add-on at checkout. You usually protect margin better than just marking everything down.”
“That makes sense—if paid traffic was eating the margin, moving to a marketplace with existing buyer intent can be the rational test. On eBay I’d track profit after fees, shipping, and returns by SKU, not only revenue, and separate promoted-listing sales from organic. After six to eight weeks you’ll know whether “better” means more predictable demand or simply lower acquisition risk. Contribution margin per listing view and repeat-buyer rate should also show which inventory is worth restocking be”
“Depending on what the device is, especially if you manufacture overseas, if its not in a highly regulated industry someone overseas will just copy it and undersell you on Amazon if its decently profitable. Just saying. And if you have a patent, while you shouldnt spam reddit, it should be easy for people to find how to purchase on your profile if they're interested. The fact its not does not make your startup acumen nor chances look particularly compelling.”
“Exactly 7 months ago, I started a fashion jewelry brand on Amazon. I went ALL IN. FBA, Brand Registry, premium packaging, professional photography, Premium A+ Content, everything I could afford to make it look like a real established brand. The funny part is that behind this polished-looking brand is literally one exhausted and slightly terrified girl working as a caregiver in America, trying to build herself a way out. 😂🥹 I actually got lucky with my caregiver job. My patient isn’t difficult”
“Are you planning to launch an e-commerce store? Because I have been into Amazon for past 8 years and I can share the insight for this. Still worth it in 2026, yes, but the market's more mature and competitive than it was even 2-3 years ago, so the margin for error on execution is thinner than it used to be. With $70k specifically, the real risk isn't running out of money, it's the opposite: having enough capital to make a bad decision at scale before you've actually validated any”
Hah, Amazon was so chill and relaxed compared to what I have now.
“To prepare for Christmas time, do you guys raise the days of supply to 90 days? We know Amazon wants us to keep 60 days of supply but will 90 days make sense? Or keep it at 60 days? submitted by /u/jo_ezzy [link] [comments]”
“I’ve been selling on Amazon for about six months, and product research is still the part where I trust myself the least. I can check the numbers, read competitor reviews, and look at price history. But at some point, I’m still betting that the opportunity will be there by the time I source the product, place the order, and get the inventory checked in. That’s the part that feels like guessing. I understand that nobody can predict exactly where a market will be a few months from now. I’m not look”
“So my business model is wholesale... We hunt trending products on Amazon the products are usually global brand products we source them from the brands directly or their authorized distributors and then we resell them on Amazon...we work in IT products and Tools categories... Amazon does not provide you direct access to the customers so you cant direct them else where what we have done is that we have started selling the same products via our website but as a B2B seller we only deal with customer”
“The race to the bottom is a fool's game, manually adjusting a few thousand SKUs isn't much better”
“Yeah, the ChatGPT part especially caught my attention. It’s interesting how distribution channels can emerge completely organically when you’re just focused on building and shipping.”
“What’s stopping you to run the Amazon ads where the most books got sold… best conversation you will get with Amazon ads”
“I have listed my first product on Amazon and ebay yesterday. What should I do next? I am thinking about making an advertisement for my product. Which platform do you recommend? Please give me some advice on what to do next step. submitted by /u/FederalPosition8797 [link] [comments]”
“So monrae has free class and talks on social media about doing fba and fbm and selling. I’m trying to read about doing it on Reddit and i looked her up and i see a post about her scamming. I get that anyone selling on how to do this is usually a scammer and i suspect she is a scammer and how she is mostly rich on top of doing fba/fbm. But is there any success stories listening to her and doing her stuff? I wanna get into selling on amazon but I’m reading a lot of discouragement about doing it bu”
“The American Prospect published an article this week looking at Amazon’s growing power over third party sellers, and our experience with Bed Scrunchie is included. As someone who has been on the seller side, the part that stood out to me is not whether Amazon should enforce its policies. Obviously it should. The question is what happens when a seller believes an enforcement decision is wrong and the normal appeals process does not resolve it. In our case, our account was deactivated over a dispu”
“For sellers who’ve managed to build repeat purchases outside of Amazon, which channel has actually been worth the effort? submitted by /u/CoinGate_Gift_Cards [link] [comments]”
“This is how a friend of mine did it too, once on shopify texts became their repeat revenue engine since amazon never let them talk to buyers”
“background for anyone who wasn’t in the original thread: i asked here whether an mvp without revenue could still be worth something to a buyer, and the answer this sub gave was the sharpest one i got anywhere. someone said the quality bar is the whole product, maybe the bar is just proof of one paying user, everything else is a screenshot. someone else pointed out code was never worth much on its own, price only shows up once there are paying users. that became the actual review rule. every list”
“The repetitive support loops are driving me crazy submitted by /u/Digitalarche [link] [comments]”
“I would just not worry about inventory unless you have a lot of inventory on hand at reporting dates. Like when you need your reports what do they look like if you dont have inventory and cogs vrs what do they look like if you did. Is there that big of a difference that it would impact the decisions of the bod or funders? Probably not. I wpuld say dont bother but keep track of inventory at hand on report dates with their value at net realization amount. Just keep it off the books unless someone”
How did it go? Did you start a business? Is it profitable?
“I recently started up my own brand and have my first batch of product coming in to sell. I'm selling a product that is uniquely my brand's. How useful is it to sell on Amazon? What should be my expectations? Anyone able to share their experience selling their own brand on the platform? Is it worth it? submitted by /u/Mindless_Software_99 [link] [comments]”
“FBA of course. Do you do it? Is it worth it? I’m planning on selling clothing designed by be. submitted by /u/Equivalent_Crazy_436 [link] [comments]”
“If you are a reseller, a lot depends on your competitors’ prices. Just a few sellers with a slightly more aggressive price than yours are enough to make sales decrease, even significantly. The same thing can happen with manufacturing brands that also have a sales network. Often a manufacturer’s resellers are the first ones to compete with it by not respecting the imposed sales prices. There can still be endless causes, from the end of the tail of the viral effect, to negative reviews or simply t”
“I’ve been selling on Amazon for a while, and lately I’ve been questioning whether low-ticket products still make sense. A $20–30 product looks great when you’re planning the launch: Less money tied up in inventory Lower risk if the product fails Easier to get started But once you actually run the numbers, things can look very different. PPC can take a huge chunk of the margin. Then, if the product starts selling well, competitors can copy the concept surprisingly quickly. You might spend months”
“Exactly and I would also write that they’re selling products that are above the threshold for them and let people make their own decisions, because they’re going to anyway. I would also include what can happen from using products that contain that much bacteria.”
“Where is the best place to acquire a business. The catch is, revenue and margins don’t matter. Looking for length, good standing and good reviews only. submitted by /u/NecessaryPapaya51 [link] [comments]”
“I’m working on a consumer goods brand which would sell high quality products priced between $150-300. I’ll be selling through Shopify as well but wanted to have an understanding of how much can I build this brand and sell on Amazon? submitted by /u/Illustrious_Cat3993 [link] [comments]”
“Hi I am actually in need of some help which can be fixed by a 3pl if they work with me closely, I am willing to discuss the fees for the task. I have a personal care products business, recently we launched some of our products to Amazon US, - serum, cream etc, the asins have some packaging defect like leaking etc. I need someone who can get it fixed following our video instructions. I can create a removal order to anywhere in US. Again I know this is very personalised service, and I am willing t”
“Hello everyone ! I’m based in France and I’m just starting FBA with a small budget. My account is new, so a lot of brands/products are gated for me. I’ve been researching Online Arbitrage and Retail Arbitrage using SellerAmp/Keepa, but I’m struggling to understand how people actually manage the sourcing/documentation side long-term. I keep seeing two things that seem contradictory: Amazon allows arbitrage as a business model. But when there’s an authenticity/IP issue or an ungating request, reta”
“For your own seller account it is much easier than the horror stories suggest. Those are mostly about public apps that other sellers install. Register as a developer, create a private app, self authorize it against your own account, and you skip the app review entirely. The real friction is roles and rate limits. Anything touching buyer personal data needs extra approval and questions about how you store it. If your inventory tool only reads listings, orders and FBA stock levels, you can avoid t”
Currently I am working on a project, a lightweight Inventory Management software that I want to run in my business but as of now I just feed it with reports. I am…
“Hello, I'm a manufacturer and started selling on Amazon two years ago. I've been manufacturing my products for 10 years now and started doing online sales two years ago. I have my Amazon account and list my ASINs but I get a lot of other sellers that jump on my ASINs and sell my own products. They buy them from some of my distributors, so they're not knockoffs. I read that if I use the transparency program I can lock down my ASIN but I need to add the QR code to all of my inventory i”
“> Let's say I build a product that is better than others in the market.This sounds like the same song as Evolution: the winner is not "the best", the winner is "good enough" and dethroning "good enough" with "better" absolutely requires a sufficiently strong advantage, not just any incremental advantage.If the incumbent is not "good enough", then they won't get great reviews and whoever does try them will be looking for an alternative right away, so you have your foot in the door on either front”
“* This is 95% Amazon and 5% Shopify * We have a few brands, but the biggest one by far is in the toys and games cateogry * We have a specific strategy that works for us in terms of finding products - I wouldn't say there's one way to win on Amazon (or in any other business) - this is what worked for us * We've been in the business for over 8 years * I'd say we crossed the $1M ARR ~3 years ago * Have been launching new products non stop, most fail, some succeed * Had bureaucracy i”
“how would I even do that? just place an order on amazon when someone places an order on my store?”
“Is this evidence that perhaps you should also arbitrage with Amazon? Think about it. Larger Amazon seller buys in bulk from China. It’s a race to the bottom on price due to competition on Amazon.”
“Something I keep seeing on the seller forums: reimbursements coming in far below the product's selling price. One seller got ₹7.35 on a ₹999 item. Another got ₹62,000 against inventory that cost ₹2.68 lakh. The reason is that Amazon doesn't reimburse at your selling price — it uses its own assessed value, then deducts fees. Sometimes that's correct. Sometimes the valuation is wrong and it's challengeable, but you have to request the breakdown and provide evidence. Nobody checks t”
This is interesting, I was about to buy them but wondered how far they applied to services rather than just products. Thank you!
“You and 5000 other people are selling the same stuff from the same supplier on Alibaba on Amazon. How will you differentiate yourself from them?”
“I am wondering if it would be easier to have the items shipped directly to an amazon warehouse instead of having them shipped to me where I would then need to label package etc. Has anyone done this before where they chose a fulfillment route where items are sourced from a wholesale site like alibaba and then sent to amazon FBA for prep? Is this even possible? I am new to this so just wondering. A lot of people are recommending that I start with Amazon FBA instead of dropshipping because it is j”
