Real Estate Agents & Lead Generation Uncertainty

Same

“I have been buying leads on Meta since 2014. Right now I am running about $60,000 a month across nine local service accounts, mostly home services plus one dental group. The work is boring and repetitive and that is the point. I know what a $33 cost per lead looks like, what a $24 cost per lead looks like, and what a $45 cost per lead looks like when something has gone wrong with the algorithm or the creative is exhausted. For the last three years my cold prospecting statics have been licensed s”

“Do you make much less money when you don’t do live content or video calls? If you only sold pics or videos and nothing else, were you less successful. Is it not as common for sellers to do live content and video calls? submitted by /u/obeyprinxess [link] [comments]”

“For those investing out of state, how do you vet a contractor when you don’t know anyone local to ask? Do you just find someone and hope, or is there a process? Is it reasonable if I check for their license, COI, permit history, past complaints, etc? Or is all that kind of standard these days.”

Nice ty

For over 20 years we've been working to perfect marketing to motivated home sellers. This week we rebranded our pay-per-lead company from Fast Home Offer to REI Leads, and are leaving the…

“I’m an independent agent and wanted to get some perspective from others here. My company provides marketing materials when I ask for them like: brochures, business cards, swag items for open houses, and they’ve even helped with Facebook ads before. What I’m trying to figure out is what “full marketing support” should realistically look like. Most of the support I get is request-based, and while they do occasionally send things proactively, it’s not very frequent. Is that pretty normal in this in”

“leadverse - find people looking for what you offer on Reddit and X”

“Most real estate “matching” platforms are not really recommendation services. They are referral businesses. The basic model is usually: A consumer asks for an agent. The platform sends the lead to a participating agent. The platform receives a referral fee or other compensation if the transaction closes. There is nothing inherently wrong with that model. But it creates an obvious conflict: the platform is choosing from agents who participate in its commercial system—not necessarily from every ag”

“I went to some local real estate investing groups like there is probably a Birmingham real estate investing association. Ask other investors who they use because the big real companies and people are doing plenty of deals a month. They usually email out deals and you can do your analysis on those just like you did this but some of those should actually net out. Mix but obviously, abandoned and needing a lot of work properties are usually better for brrr. You need a good contractor too who can gi”

“Good question, it was opportunistic to start with. The October trip was already planned for pleasure, and then I started hearing the narrative about Birmingham being an emerging market. So I figured I might as well test the math while I'm there rather than just be a tourist. But honestly, the fact that the narrative exists is probably the real data point here. There's clearly hype around Birmingham as an investment market, and I wanted to pressure-test whether the hype matches reality at”

Great reminder of the importance of natural distribution.

“You nailed several things here. The partial BRRRR definition is definitely legitimate, and you're right that I was using a pretty strict criteria (85% all-in/ARV). That's worth acknowledging. On the rehab budget point: yeah, that's exactly why I'm hesitant about the cheap stuff. $20-30K assumes straightforward cosmetic work, but 80-90 year old houses have a way of surfacing foundation issues, electrical panel upgrades, plumbing surprises mid-project. I factored 8% maintenance int”

“Very cool! Part of me assumes buying in the sub-$100k price range attracts a cash buyer. Did you ever look at an inflection point for the down payment between 21%-100% does turn the equation profitable? And maybe this is very dumb, but BRRRR…. Renovate, refinance, rent, what’s the 4th “R”?”

“I don’t understand the full history of the macro situation here, but if we look historically does it seem like BRRRR is more of an anomaly than the norm? Seems like it only plays in a low rate high appreciation environment, which to me says that it may not ever come back.”

“I’ve spent the last year chasing foreclosure auctions, Master Commissioner sales, tax sales, public records, and county websites across Kentucky. The biggest frustration wasn’t finding deals. It was wasting hours bouncing between 15 different websites just to figure out if a property was even worth looking at. So my business partner (a Realtor) and I decided to build the tool we wished existed. REIntel pulls together: -Judicial & foreclosure auctions -Property details -Public records -Local”

“I live east of the GTA close to Durham area. Do realtors need licensed assistants? I have a lot of office management type experience, handling clients, bookkeeping, marketing, all for small business. Was considering getting my license but working as an assistant. What kind of salary/bonus expectations could I realistically have? submitted by /u/Dockside_gal [link] [comments]”

“Trying to sell my house to move closer to my parents. I have an agent but I don't think they do much to generate leads. I was thinking of running a carousel ad with the listing photos. Maybe photoshop something quirky in there or use a funny hook to stop the scroll. Is this a dumb idea chat? submitted by /u/lebrilla [link] [comments]”

“I been managing an apartment lease campaign just search, and my team want to boost the volume we are getting in forms from the website they recently update the forms which means I had to update tracking in my end to capture the fire for those submissions. But across campaign what could be a thing that we can tweak in order to boost to the sky the volume we are getting fast? submitted by /u/Mradops28 [link] [comments]”

“I'm curious how other agents are approaching listing this year. When you have professional photos, do you also invest in video walkthroughs, or do you find photos are enough for most listings? For those who use video, where do you see the most value? Listing presentations Property websites Zillow or other listing sites Somewhere else? Interested to hear what has worked in your market and whether buyers actually engage with video content. submitted by /u/lucasjames02 [link]”

“Never heard of either of these. When I needed to connect with brokers and sellers, I went to industry conferences and had face to face interactions.”

“Has anyone built predictable conversion funnels with Facebook video ads that generates qualified leads in the RE space? I’m building a funnel for a property management business (residential, single family homes). I’m thinking something like this: Facebook Video ↓ More Helpful Video ↓ Lead Magnet ↓ Email ↓ Case Study ↓ Owner Success Story ↓ Free Rental Strategy Session ↓ Property Management Agreement If you have done this kind of thing successfully then please share your framework or the system t”

“My husband and I opened a real estate brokerage in Portugal in 2020. After a lot of work, we’ve managed to get a good part of our business from referrals. For listings especially, referrals have been the best source for us. We still don’t have a large past-client base because the company is relatively new. The problem is that referrals are great, but they’re also unpredictable. We’re now at a point where we want to grow and get seller leads that don’t depend only on referrals. But cold leads hav”

“Find your nearest real estate investor meetup. Check Facebook groups, Eventbrite, Meetup, Bigger Pockets…anywhere events are posted. Go to one of those meetings and you will find realtors who understand what you’re trying to do and whether it makes sense in your actual market.”

Very cool. I'll get you some leads

Cool! I'll get you some leads.

“I am working with a local, MA based real estate company. Here we take capital from investors and let the borrowers borrow it for a short period for their needs. We do all kinds of deals, even foreclosures. I need to find leads, people facing foreclosures or anyone looking to sell their homes fast for cash. I want leads specifically in New England (Massachusetts, Rhode Island, Connecticut and new Hampshire). Can anyone guide me the right tool or strategy to find the leads? Would be a huge favor.”

“For agents who already get a decent amount of business from referrals, past clients, and sphere: How do you generate more listing opportunities when that source is not enough? I keep seeing agents mention cold calling, expireds, FSBOs, farming, open houses, paid leads, content, and becoming a local authority. But I’m curious about the real experience behind those channels. What have you tried to generate more seller/listing opportunities? What worked, what disappointed you, and what felt like a”

“30% below asking is solid. Are you finding sellers on those high DOM deals more willing to cover closing costs too? That's usually when they start getting flexible on terms not just price.”

“At my brokerage in SC, we've stopped using touring agreements for new leads/buyers and have switched to signing the brokerage relationship disclosure before being able to show buyers properties. How are you getting those signed before you show homes the first time? Do you email? Ideally they need signed so I've been sending in Docusign or Dotloop but then I have a ton of rooms created for contacts that may never follow up. I don't want to take them and have them signed for Zillow lea”

“Curious how many here actually put real effort into marketing listings outside of realtor platforms vs just letting platfroms do their thing. Feels like it varies a lot person to person, and I'm trying to get a sense of where most agents actually land. If you do market listings elsewhere, I'd love to hear what's actually worked. Has it brought you real leads or just engagement that doesn't turn into anything? And what kind of content actually gets a response walkthrough videos, s”

“Niche under test: real-estate agents with older Follow Up Boss seller contacts. Promise under test: help agents find ready-to-sell homeowners in the database they already own and turn those contacts into market-aware email inside one review workflow. No link, not recruiting here. If this were your micro SaaS, what would you validate first: contact/context quality, email quality, review-send workflow, reply handling, pricing, or distribution? submitted by /u/steffen_nurtureos [link] &”

“For context, I’m an agent selling high-end condos and penthouses, and I’m realizing my current business cards look way too generic. Handing a thin, cheap-feeling card to someone looking at a multi-million-dollar property just feels completely wrong and just ruins the first impression. I want to completely redesign them so they actually feel premium and stand out. For those of you dealing with luxury clients, what makes realtor business cards look luxurious to you? Is it better to go with super t”

“I’m looking for extended DOM and then making an offer based on my projected cash flow, not even paying attention to whatever price the seller and their agent dreamed up. I just closed on a deal almost 30% below asking.”

“I am really curious as to how many agents have friends who don’t use them. Every year I have at least 2-3 friends in my sphere who end up not using me. We talk about real estate, I send them houses, I give them their house value etc, but for whatever reason they end up going a different direction. I understand it is going to happen, while it’s a gut punch, I don’t take it personally. They should do what they think is best. But I do wonder if other agents experience the same thing. I’m curious if”

“Start where trust is easiest. Offer a low cost first filing and clear checklist so clients see you know the process. Use Google Maps and local WhatsApp groups with a simple post showing price and turnaround. Get one good client and ask for a short testimonial. Use LinkedIn to post short explainer clips and connect with small biz owners. Keep outreach personal and focused on fixing one pain point.”

“I keep going back and forth on this. Some people say simple and clean realtor business cards work best because they look professional. Others say you need something more premium or unique so people actually remember you. For those actively working with clients, what has actually helped you stand out in a meaningful way? Have you found that certain design choices make people more likely to reach out later, or is it really all about the conversation you have in person? Also curious if there is a s”

“Curious how agents handle this in real life. If you had a few hundred older seller contacts sitting in Follow Up Boss or another CRM, what would you need to see before writing a fresh email? Last conversation, property context, market movement, lead source, motivation notes, something else? I am trying to understand the workflow before opening this more broadly. submitted by /u/steffen_nurtureos [link] [comments]”

“Loopnet has tons of exceptional deals. I like 5+ but smaller multifamily deals are out there as well.”

“A brokerage owner approached me few months back. He spent $18K per month on Zillow and Google and told me his leads sucked and he needed better ones. So I got his response data before building anything. How long did it take for someone to contact them on average? 3 hrs and 14 minutes.. And yk what… some leads just sat there for like 2 days. Neither anyone called them nor someone sent them a text. Literally nothing happened. It's like he is throwing 18k dollars into a pit. Here's the thin”

“I am new sales associate agent but I don’t really know which brokerage firm would be good for me in terms of training, mentorship, and leads, do you have a recommendation? Thank you in advance! submitted by /u/Ajelam_05 [link] [comments]”

“How are you guys generating leads? Anyone using platforms like Apollo.io to connect with designers and GC's? How are you connecting with homeowners? submitted by /u/Gnarekk [link] [comments]”

“Hello! Agent here in South Carolina. I’ve been doing social media for my only marketing and have been writing deals solely from TikTok. I’m looking to connect with other agents who are in the same boat as me and can critique me. Going to leave my handle in the comments. Thanks guys! submitted by /u/Entire_Ebb7921 [link] [comments]”

“Okay guys looking to hear from you what are your best way to get listing visibility is it open houses online tools open houses what are ways you use to get property in the eyes of the consumer and get things sold submitted by /u/Ordinary_Incident187 [link] [comments]”

“Hi everyone, so I got a few tips on how to start getting clients and one of them was to contact expired listings and see if the seller’s contract with their old agent expired and to see if I am able to sign them. Has anyone done something similar? From what I searched it seems like some realtors do so my question is what type of things should I be saying/not saying to the seller in hopes to get their business? submitted by /u/Swaked_88 [link] [comments]”

“I’ve met a few realtors who talk the talk, but when I look them up they have like 2 sales over 24 months. Or the opposite I’ve found. My team lead has like hundreds of recent sales which I feel like is a lot. Is this profile accurate or do people generally inflate how much business they’re doing? submitted by /u/Used-Bowler-6575 [link] [comments]”

“If an agent pays another agent $100 to host an open house do they also get all of the leads? In my mind I have always thought if another agent does an open house regardless they get the leads. It’s just makes sense for the agent that was there to follow up. Despite being paid or not, which I don’t think is necessary. But I was wondering, is there a case where you might pay another agent to do an open house so therefore you will not have to give them the leads? submitted by /u/Pristin”

“i have one referral from family and another name from a friend and now im stuck trying to compare them instead of just going with the first person who got mentioned. i keep seeing the same names but its hard to tell who is good versus just well known. what do you usually check first before trusting a referral or setting up a conversation? im mostly trying to figure out how to tell if someone knows the market. submitted by /u/Traisha-Muguerza [link] [comments]”

“Curious what everyone is experiencing when it comes to capturing the photos and videos for a new listing? I've seen local people who are consistent for a while but then move, lose quality, or can't keep up. I have used bigger companies that are more affordable and very quick, but sometimes quality isn't there. What do you see working for your business/company? submitted by /u/No-Match-9231 [link] [comments]”

“You finished your market tour and found some very interesting properties. Some on the market, some potentially off-market. You've taken pics of the properties, mapped out their locations, added them to your property database and are now following up with brokers and tracking down parcel owners. Now the real detective work begins. Finding the owner of an off-market property is one of those skills that separates good land acquisition professionals from great ones. It is part science, part art”

“Hi everyone! I am finally looking into starting in the real estate industry. I have had my license for months now, so I’m good to go, just wondering where to start? I’ve received a bunch of letters from brokerages but have no clue how to choose one. One of the ones I’m interested in is Berkshire Hathaway. Also, how much money would I need to start? If anyone could offer me some insight, I would truly appreciate it! I’m hoping to start in a month or so. Thank you so much! submitted by”

“I have been working in leasing for 5 years now and I never liked following up with cold prospects not because I didn't want to but because there was always a lot of work on my plate. From talking with prospects of other properties and from new listing. The week would just go by and I would not have the chance to follow up because there would always be a whole lot to do. You would have calls with the Owners, Creating listing, Processing apps, updating listings, talking with prospects”

“I’m an agent who’s gotten deep into the data and systems side of this business, where deals come from, what happens to leads, what the numbers are actually saying, how much can I rely on my sales pipeline and forecast? Thinking about whether there’s a version of that I could do for other brokers. Basically, someone who looks at the data/engine behind your business and give you insights on things. Anything from leads being missed, dollars being spent that’s not producing fruit, referrals that wer”

“I am needing help on getting people in the door . I can schedule appointments but half of them are no shows even if I call the morning of to confirm. What’s everyone doing as far as outreach and boosting traffic? submitted by /u/MoonboundChaos [link] [comments]”

“For the realtors out there; do walk-throughs or listing images feel better when the cellar is stocked? I keep seeing youtube walkthroughs with empty wine cellars in major luxury listings and can't help but feel they're so empty. Especially across like California where there's major wine country. Thoughts? submitted by /u/insiders-cody [link] [comments]”

“Sharing some data from BrightMLS that I think is worth discussing professionally, because I've been thinking about how it changes the listing consultation approach. Listing failures in the DC Metro — homes that expired, were terminated, or withdrawn without selling — hit 4,671 in Q1 2026. That's up from 3,300 in Q1 2024. A 42% increase year-over-year. For context, average DOM across the metro is up 25% (28 → 35 days), price reductions are at 8.8% of active listings, and DC city specifica”

“Hi everyone, I’m a first-time buyer in the UK and had a couple of questions about how estate agents manage enquiries during the sales process. I’ve noticed that when a property receives offers, only some agents update the “current offer” or “offers over” information on listing platforms. Is there a particular reason why many agents don’t update this publicly? As a buyer, I often end up calling agents just to check things like the current highest offer, whether more viewings are still happening,”

“I signed up for zillow premier agent and purchased some of a zip code. It says it should generate 1.6 leads a month. I am curious to how long it takes to get your first call? How long did it take you? I am not saying the lead will be worth it but just the first call. submitted by /u/Exciting_Weakness679 [link] [comments]”

“Hey guys, I’m a new agent in Texas and I’m reaching out as I have a couple questions on how to get content and expand my social media ,possibly try to get some leads coming in. I’ve seen pre owned homes go viral on tik tok/ other social media so I’m trying to get some content of pre owned homes. Now since these listings don’t belong to me I would have to reach out to the listing agent. What would be the nicest way to reach out to these listing agents? Also how would I credit the listing agent an”