Real Estate Agents & Lead Generation Uncertainty
Real estate agents are struggling with inconsistent lead generation, fluctuating costs from platforms, and the challenge of maintaining a competitive edge through up-to-date market information and a compelling online presence. They're seeking reliable lead sources, effective nurturing strategies, and ways to demonstrate expertise to potential clients. The reliance on various tools and the need for both automation and personalization add to the complexity.
SOURCES (60)
“I’m new to running Meta Ads for real estate and I’m considering buying a course/program from a social media real estate guru who claims to teach a proven system for generating leads and sales. For those who have experience with Meta Ads and real estate…”
“I’m a relatively new agent, only a few months into the business, and I’m considering joining a team within my Keller Williams office. It’s a fairly rural market, and the agent who would be the team leader is the top producing agent in the area. He’s a fantastic agent with a lot of experience and local knowledge, and I think I could learn a tremendous amount from him. My biggest reason for considering the team, though, is access to leads. The team is still being formed, so there really isn’t a te”
“Realtors get spammed by web devs and lead gen agencies all day, so generic cold email is going to have a rough response rate. What usually works better is finding agents who are actively running ads or posting listings with a terrible link-in-bio page, then sending them a quick screen recording showing exactly what to fix. Instagram DMs and quick phone calls also work better than email for agents since they live on their phones. If you do use email, don't pitch a full website rebuild, pitch”
“I feel like OP is focusing on a solution and channels before actually doing the research to know if his solution is worthwhile. Talk to agents, learn WHY those without a site don’t have one. For some, social media negates the need for a site. IMO, he is focused on the wrong problem.”
at 12 leads the channel barely matters, the new domain thing only bites you at volume. realtors put a phone number on every listing though, and when i built a tool for…
“I’m a newer agent in Austin, Texas, considering hosting an open house for another agent’s listing over Labor Day weekend. My main goal would be to meet potential buyers and generate new leads, but I’m wondering whether holiday-weekend traffic is typically too slow to make it worthwhile. submitted by /u/genericgigabruh [link] [comments]”
“Hello everyone. I am currently expanding my commercial real estate portfolio and am looking to connect with a few driven CRE brokers to partner with on upcoming acquisitions. While I have established relationships with a couple of excellent brokers, I am looking to broaden my network by interviewing a mix of highly experienced veterans and hungry, emerging talent. I highly value proactive partners who have the tenacity to uncover off-market opportunities and a keen eye for executing value-add st”
“The local SEO point is the one I needed. My background there is ecommerce and social search not local pack, not Google Business Profile, and I'd been treating them as the same skill. SEO ready structure goes in the build and I'll call it exactly that. Real local SEO stays off the menu until I can deliver it. "Past transactions where they're allowed to display them" I hadn't considered at all I was going to put a sold section on every build. Sounds like I need each agent”
“I’m going to give you the real deal on this one. I’m a producing agent with a minimal site. I get pitched every single day for a website, pay per lead, pay per click, instagram video or some other thing. This is a literal daily occurrence. You have a lot of competition who have been doing this a lot longer than you. They have track records of success and you’re just starting. I’d definitely study the market more on this one. If I were absolutely going to do what you’re doing I’d target mid sized”
“I think you're slightly overthinking the infrastructure before you've validated the sale. You only have 12 leads. I wouldn't build a cold-email machine yet. 1. Channel Since you found these agents on Instagram and they're actively using it, I'd start there. Something simple: "Hey [name], noticed you're sending your IG traffic to [Linktree/brokerage page]. I built a quick example of what that could look like if the traffic went to something you actually owned and coul”
“Honestly, I'd start by rethinking what "qualified lead" even means here. Having a Linktree, a Calendly link, or no website at all doesn't really tell you if someone's qualified. A qualified lead is someone who actually gets the problem you solve, agrees with how you're solving it, and sees you as credible enough to be worth the price tag. Right now, I'd focus on building useful content aiming organic leads before going hard on cold email. Start putting out genuinely”
“dm is way better at 12 leads, especially if you already found them on instagram. cold email on a new domain with no warm up will just land in spam or promotions. on the free first client thing - don't do free, do half price or a really tight scope at normal price. free sets a referral price anchor you can't escape and attracts people who don't value it. at my agency we've seen way better long term results from discounted but paid vs fully free.”
“I use Regus/HQ as my business address. It’s a couple hundred bucks a month, but I feel that it makes a better impression when prospective clients Google me. Plus, if I ever need to meet in person, office space is included a couple of days per month. Legit physical address for biz license and even IRS. They forward my email for extra fees. Monthly cost are a tiny fraction of even a single invoice.”
“Its really hard to find a good deal sometimes. I found the thing that helps with this is to increase the number of leads. Instead of 10 leads that lead to 0 deals, 100 leads may lead to 5 deals, etc. A roof quote will hurt, but its necessary. If you think of it as necessary from the beginning, it makes it easier to spend the money. Hopefully this is a brrrr and you can get your money back! Also - the only way to be successful as an entrepreneur is to just keep going.”
“First, I understand each market and situation is unique so just looking for some general insights. Old enough to have been through the selling process multiple times but not since the changes to the buyers agent contracts. In "the olden days" as the seller we'd figure 6% for commission, 2-5% to help seller with closing costs, and $2k for miscellaneous inspection issues (we've always taken good care of our properties and kept them maintained). These costs after we've done us”
“A mentor is going to charge you or sell you some course on how to buy a business(you can find this intro yourself online or YT) a broker has field experience and couldn’t likely not charge you for the representation fee and split the fee with the listing broker”
“Joined a team back in July but officially got my state license a few days ago, first official day was yesterday. My team lead has provided me with a bunch of potential buyer leads he hasn’t gotten around to, but I want the majority of my business to be my own leads even though I’m still learning the ropes currently. My SOI is pretty small since I currently only have a couple of friends in a financial position to buy a house, so I’ve been considering checking out a lead service or 2. Do any of th”
“Do you provide the leads as well? Also for scripts and training do we need to join meetings?”
“Wanted to start a discussion about on going active seller service. Do you think multiple touch points per week is better or one comprehensive one? Also what days are you doing this? (For Clarity I'm only speaking to the scalable activities. I call anytime they need me or anytime there's activity etc.) Option A) One comprehensive weekly email report that covers everything Option B) Multiple Auto Updates throughout the week, plus one comprehensive email that breaks down the data Option C)”
“For context I do not believe you should ever be pressured into buying anything ever especially a house. I am not looking for pressure tactics. However, I have one couple who has looked at 50+ houses and aren’t committed to a specific location but more so a broad general area and they’ve changed their price point a few times - honestly I know this is Real Estate and is what it is. I have another client who has an extremely low budget and we have yet to look at anything that would pass inspection”
“How often to wait to find first leads? I just started a few months ago I know it takes time. I’m doing 2-3 open houses a week have some buyers but they are passive. I just started this week making it a goal to meet 3-4 people a day and hand my card out it’s been tough but I’m doing it 😂🥲 submitted by /u/Sweaty-Excuse-5505 [link] [comments]”
“Hey newer agent here, ive been starting quite a few tenant placement conversations via nextdoor app. However, they stop talking after I mention my tiered pricing. What am I doing wrong? Ive gotten 4 signed contracts in the last 60 days, only 2 followed through. One is closed and I just looked at houses today for the other.we plan on filling out apps on monday. The other 2, I terminated since they went ghost and I refuse to chase people who obviously dont want to work with me. submitted by”
“Hi, I’m completely brand new and my brokerage in So Cal gives leads from people who showed interest to homes/lands on our website. I was sent one where the person is interested in land for 15,000. Do you find this worth it to contact ? In general do you put limits with when you think a buyer is worth it etc? Like this commission may come out to like 300.. That’s more of a general question since I’ve read how some people think buyers aren’t as worth it as being a sellers agent. Thank you su”
“They make $5-$8k on each deal Own and operate Need fresh deals monthly Depend on realtors for referrals Pipeline consists of setting appointments and closing them Etc”
“Trying to figure out what cadence works without making roleplay feel like another chore. Weekly seems useful for keeping skills sharp but I could also see it working better around new objections or situations reps are running into, im interested to see what other teams have found sustainable. submitted by /u/MorePhone2690 [link] [comments]”
“Yea thanks. This particular sub is not the most ideal but you see good info from time to time.”
“Don’t hire a BDR yet. Pick a really narrow target, spend 30 minutes a day on a few personalized emails, and figure out what actually gets replies before paying someone else to scale it.”
“I know younger realtors do open houses for other agents, or get permission to promote other agents' listings on social to grab buyer leads. But has anyone here actually run Facebook/Meta ads for listings, either to sell the property or to capture leads? For those who have, how advanced did you get with the setup? Housing ads fall under the Special Ad Category, which makes targeting trickier, but there are ways to work around it properly, like setting up Conversions API to better target the r”
“Walk 20 nearby homes this weekend with a one page price sheet before you spend more time on SEO. How many doors can you hit before Monday?”
“What’s typically available in offers for everyone’s area? My area went from needing to watch the app like a hawk and then pouncing on good offers to a constant 200+ offers with varying length of time. (Most being low ball) They also just introduced the instant offers into our area which I haven’t messed with. submitted by /u/biggiehead [link] [comments]”
“I run a residential remodeling company and I’ve been using Google Local Services Ads, but the lead costs have gotten pretty ridiculous lately (read my latest post here). I’m thinking about taking the money I’m spending on LSA and testing regular Google Ads instead. For those of you running remodeling/GC companies, which has worked better for you: LSA or Google Search Ads? With Google Ads, is ranking mostly based on budget and the quality of the campaign/landing page, or does having a Google Busi”
“How recently was all data - including last service/ upgrade/replacement and contact info - verified?”
“id mail them. less instrusive, especially in UHNW neighborhoods, and feels more professional”
“how much do you want for it? exactly waht is in the dataset? just addresses? or do you have owner info too?”
“"Do you like money?" If you can connect people to building owners they can make money.”
“An agent I know listed a clean, well-priced vacant home. Professional photos, good light, nothing wrong with the house. Online engagement stayed flat. A few saves, almost no showing requests. The feedback that eventually came in was consistent: “Hard to tell how the rooms would actually feel.” She already had the photos. What she did not have was a fast way to give those empty spaces context or a short video that walked someone through the flow. Traditional staging was too slow and expensive for”
“I’m new to real estate wholesaling and recently partnered with someone who has been doing it for about a year. I’ve taken over our marketing and lead generation, and we’re now about a month and a half into running Meta Ads and Google PPC. We’re spending approximately $900 per month on each platform, for a total of $1,800 per month. During our first month, we landed three solid contracts with projected profits of approximately $20,000, $15,000, and $60,000. It felt like a good start, but since th”
“You don’t. Thats the point of generating leads. You can pay for leads from various sources or running your own ads, door knock, circle prospect, host open houses, use social media etc. no one gives you business for free you generate it.”
“Does anyone have any great real estate newsletter recommendations? Most of the ones I find are AI slop that are really just trying to sell coaching or super generic and lazy market updates. I'm not against people selling things, but it just doesn't feel genuine. Im looking for newsletters for realtors. submitted by /u/Sa1ntAubin [link] [comments]”
“Curious what people actually do here. If you have an important discovery call or buyer meeting coming up, how much time do you spend preparing? What are you actually looking at — LinkedIn, company website, old CRM notes, Google, ChatGPT, something else? And do you have a repeatable process or is it basically different every time? Not looking for the textbook answer. Curious what you actually do. submitted by /u/CommunicationFit1794 [link] [comments]”
“Do you recommend any paid lead gen sites? My sphere isn't consistent enough at this point”
“I'm a new Realtor who's finally getting their footing, and I'm still trying to figure out my flow. I find that 90% of people are too busy for a phone call. In your experience, how often do you talk to people on the phone vs. text? submitted by /u/BackgroundDemand2017 [link] [comments]”
“I'm looking for some perspective from agents who are consistently converting leads into clients and transactions. We’ve built a strong social media presence, primarily on Instagram, and we’re consistently generating inbound leads. We’re getting roughly 1+ lead per week, and these aren’t random "just curious" leads. They’re generally motivated, financially qualified, and seem ready to buy. Our process currently looks something like this: - We have an initial consultation where we go”
“Thanks! Free for one tile, but $10 per tile for anything larger. Featured listings start at $30.”
“I would recommend a different advertising strategy for the product vs reaching out directly unless it's in person at a conference, landlord meeting, etc. Offer an incentive for landlords to approach you, like a promo price or free version with pared down capabilities, and advertise heavily in a different way. That makes it come across as far less predatory.”
“Hey everyone, good afternoon. Quick question for any Realtors who use social media as a main source of lead generation. I post listing and new construction tours around Houston pretty consistently, and the Texas heat has honestly made filming during the day brutal. Midday is usually the only time I’m free because most showings happen after work or on weekends, and I ended up getting discouraged for a couple weeks and stopped posting. I’m back to being consistent now, but I keep seeing Realtors p”
“I've tried everything I know at this point to consistently have good leads: Apollo, Clay, Google Maps, using AI agents to build me lists, paying people on Upwork to build lists, etc. The best lists have usually a 1/10 chance that the person will actually pick up (and it's the right phone number, lol). The BEST way I've found has been to search Sales Nav for people at companies I know buy my stuff, and then to enrich their info. The downside is that it's not outsource-able, becaus”
“Conventional wisdom says keep uploading, more listings equals more chances to be found. I get that. But I put up 20 listings six months ago, figured out what worked, and just left them. They still sell every week without me touching them. Part of me wants to leave it alone. The other part feels like I'm leaving money on the table by not expanding. Has anyone else hit a point where a small focused shop outperformed a big unfocused one? Is there actually a benefit to uploading more when what y”
“For those who regularly handle probate and estate listings, I'm curious how that niche actually works in different markets. Where does most of your probate business originate? Attorneys, past clients, professional relationships, public records/direct mail, purchased leads, online marketing, or something else? I'm also interested in the service side. Once you're involved, do you primarily handle the listing and sale, or do you also help the personal representative coordinate things li”
“I’m curious to hear from agents who regularly handle probate/estate listings. For those of you who would consider probate an actual niche or meaningful part of your business, how are those clients finding you? Are most of your opportunities coming from: probate attorneys past clients/referrals purchased probate leads courthouse/public records direct mail cold calling online/SEO other professional referral sources something else? I’m also curious how involved you are beyond simply listing the pro”
“I recently got it lead for someone who lives out of state, looking to purchase a home here in the my market. The lead itself came through my brokerage CRM. I could also use some advice on ways to vet this lead to make sure it's not a scam. All advice is greatly appreciated, I typically do not help out of state clients. submitted by /u/Capital-Context-9399 [link] [comments]”
“Advice about passing & next steps would be great! How long did it take you to see income? How did you choose a brokerage? submitted by /u/Flashy_Aide3640 [link] [comments]”
“According to NAR's Profile of Home Buyers and Sellers, 57% of Buyers chose their agent because they knew the agent or were referred to the agent by someone who knew the agent. The next highest category is online leads at only 7% of buyers. Open house coming in at only 5% This is consistent with my experience, but I'm curious if other agents experience the same. submitted by /u/dandemott [link] [comments]”
“Before hiring a caller, write a tiny scorecard and run a short paid pilot: target ZIPs and property profile, live conversations, booked estimates, show rate, qualified quotes, and closed revenue. Have calls recorded and define what counts as qualified—not merely an appointment—because the 9% only makes sense against average job value and margin. Also call a few prior clients and ask about retention, cancellation terms, and whether lead records are transferable. If the proof does not survive that”