Small Businesses Lost Finding TikTok Creators
Small business owners are overwhelmed by the time and effort required to find, vet, and manage TikTok creators for marketing campaigns. They lack efficient tools or processes for identifying suitable creators, assessing their performance, and ensuring a good fit for their brand, leading to wasted time and resources. This highlights a need for better creator discovery and management solutions.
SOURCES (60)
“If you’re building a SaaS, or app and looking for a way to get more eyes on it, I’d love to feature a few projects. We run TikTok channels with 300K+ combined followers and create short-form videos around apps, tools, and interesting projects. We'll create…”
“i have a tiktok platform of 14k+ followers (with active engagement) and am looking to monetize it more, but i have no idea where to begin. It started out as a hobby, but I mainly post discussions, lifestyle, skits, language learning, etc (mostly just my life and my interests essentially). i am also a woman btw lol. any tips appreciated thank you! <3 submitted by /u/Budget_Ad_3776 [link] [comments]”
“If you’re building a SaaS, or app and looking for a way to get more eyes on it, I’d love to feature a few projects. We run TikTok channels with 300K+ combined followers and create short-form videos around apps, tools, and interesting projects. We'll create short-form videos for your app, plug them into our existing channels, and help you build your own content channels at the same time. Think of it as content creation + distribution If you're interested, drop your app and a one-line desc”
“Hey all, Been looking to scale my SAAS up through tiktok creators (which I'm currently doing), but just wanted some points of advice from any of you out there that have more experience with this. I'm finding its a slow and tedious process to find creators, with a very high chance that they don't even end up replying. Is there any methods you do to mitigate this? Also I'm currently reaching out to low-medium accounts, is this the right approach? Thanks! submitted by /u”
“I noticed more and more corporations outsourcing their marketing and ad production to micro influencers? For example, on TikTok, Reddit, instagram and even Youtube, I see influencers 20-50k followers creating, filming, editing, and posting ads for large corporations like Claude, OpenAI, Starbucks, Tim Hortons, McDonald’s, ALO, etc. These micro influencers will make the ad by filming themselves. They would do all the editing and filming, then post it on their own channels. Then the corporations w”
“You have tested the paid channels already, so the next lever is borrowed audiences. Find five creators who post phone photography tips and offer them a free lifetime account for an honest review. One video that shows the before and after can beat a month of ads. Also answer questions in photography subreddits where people complain about storage and cluttered camera rolls. Do not pitch the app. Show the result and let people ask for the name. In a crowded category, proof beats promises.”
At scale so via API. Youtube shorts, Tiktok, and instagram reels.
“find, track and analyze viral TikTok videos for free - https://lurkr.io , also app scout looks really cool!”
“I’ve been posting consistently 3x/day for a week , improving the content every day, and I’m still getting almost less than 100 views, no likes, or any feedback from anyone who saw my content. I’m also creating content in English rather than my native language, which might be hurting my ability to hook people. But honestly, I’m not sure if that’s the problem. For founders who were stuck under 100 views and eventually broke through: What did you actually change that made a difference? Was it the h”
“I'm trying to figure out if it's actually worth creating content for Instagram or TikTok for a B2B SaaS. I get why it works for consumer products, but I'm less convinced for B2B. If your ICP is something specific like SEO agencies, recruiters or ecommerce managers, how do you reliably reach those people on platforms built for everyone? Maybe I'm looking at it the wrong way, but it feels like you'd spend a lot of time creating content for a very broad audience and hope the rig”
“Thank you. People see AI videos and most scroll away instantly. And even we don't want to see AI in or insta feed. So try to shoot the video yourself, or ask a friend. It's better for t to be low production quality than polished. Let me know how it goes.”
“I’ve been reworking my video ad process because simply resizing the same creative for every platform doesn’t seem to work that well anymore. TikTok usually needs a faster opening, Reels seems to favor cleaner visuals, and product pages need more time to show what the item actually does. My current approach is to keep the product shots consistent, then change the hook, pacing, and surrounding scenes. I’ve been testing pixpix for some of the visual variations, while doing the final edits separatel”
“Hi, let me share mine. I have two exact same shorts in YouTube and on Tik Tok. The Tik Tok one reaches 195K view while the YouTube Shorts were at 7.5k view. Same video except different onscreen text. I receive far more responses in Tik Tok, both are really different platforms. Hope this helps.”
“If you’re building a SaaS, or app and looking for a way to get more eyes on it, I’d love to feature a few projects. We run TikTok channels with 300K+ combined followers and create short-form videos around apps, tools, and interesting projects. We'll create short-form videos for your app, plug them into our existing channels, and help you build your own content channels at the same time. Think of it as content creation + distribution If you're interested, drop your app and a one-line desc”
“The useful moment is a creator seeing whether growth is real, not just seeing today’s follower count. Show the follower curve changing across one month, six weeks, and one year, then make the engagement benchmark the decision point. I’m part of the team building Marka, and we help turn product moments like this into consistent social content. Hook: “Follower count is a snapshot. Momentum is the story.” https://marka.social/?utm_source=reddit&utm_medium=organic&utm_campaign=tringtobefunny”
“I keep hearing that founders need to be on TikTok and Instagram Reels to build an audience, stay relevant, and reach new customers. But I’m not sure how many founders actually use these platforms in their personal lives. I’m curious what people here really do. Do you genuinely watch TikTok or Reels when you have a few minutes to yourself? Or do you mostly use them because everyone says short-form video is important for marketing? For me, there seems to be a big difference between: watching short”
“yeah the tiktok/ig scraping angle is the actual differentiator here, good call on leaning into that”
“good catch, and it maps onto mine almost exactly. mine are lyric clips mostly so there's no face to catch mid-word, but the equivalent is arguably worse ;the promo opens on a fade or a half-drawn lyric line, and that's exactly the frame the platform grabs. tiktok i get away with because the video lands in the artist's drafts and they pick the cover there. instagram and youtube just take what they want and it's usually the weakest frame in the clip. pulling the cover out of the fi”
“You might be right, and I'll admit the pricing came from gut, not from looking at who pays. What I can see so far: almost everyone who paid is a solo artist on the $5 tier. The one account that looks like a management outfit is on the cheap tier too, because it hasn't needed a second artist yet. The multi-artist plan exists, nobody has been pushed up to it. ..the distribution point is the one I'll chew on. One manager with eight artists is worth more than eight cold signups, and mana”
“I’ve found that saving good hooks and studying what already works in your niche is more useful than relying on AI to generate everything from scratch.”
“Hi everyone! Question - I’ve made a few new TikTok accounts in the past few days. The first 3-6 videos will do pretty well for a new account, a couple 1,000+ view videos, etc. but then almost out of no where the views just stop. For example I had an account I made yesterday get 350 followers in 1 day, first 4 videos all have over 800 views, but every single post (4 of them today) have not gotten a single view. Wondering if anyone else is experiencing this, knows a fix, etc. thanks yall! su”
“Yeah I think that’s what’s I’m trying next. Thanks for the answer. I will try improving the onboarding to get the aha moment”
“I’d target fitness influencers and have them share their workouts, meal prep, and honestly why isn’t there a livestream for workouts like twitch. I’m sure people would pay to see Goggins work out.”
“Does TikTok allow users to do polls on their content? If so, you could ask if people are researching or actively moving forward. It's an easy engagement without requiring users to comment (and subsequently you counting the comments for the options). I'd likely be of the people watching your videos if I was looking at immigrating to a new country, Spain or somewhere else before deciding where to go. Get to know your audience a little bit better and maybe you'll find a way to target th”
“Thank you! Yes. Specifically slideshows as: TikTok carousels Instagram reels Facebook reels YouTube shorts And you can optionally auto-post on many of your accounts. My personal workflow is generate + schedule content for a whole month using 1 command. I have about 20 accounts now.”
“I’d automate the repetitive parts, but keep the actual content human. For a new SaaS, consistency matters more than making every video perfect.”
“Good call on partnerships. I'm planning to reach out to associations and community organisations next week, both locally and in cities with large immigrant populations. The digital nomad angle is interesting too, it's a higher-value case and those people actually look for a lawyer. Did you see a particular type of organisation work best in NL?”
“Thanks, this is really helpful. I didn't know about Creator Search Insights, going to dig into it this week. The pixel's already in place, just not live yet. On Google Ads vs Meta: my goal is clients across the whole country online, not locally. Does Google still make sense to you in that case, or does search intent get too broad without a location?”
“Fair point, and honestly my zero bookings kind of prove it. I'm going to run the paid €30 version with ads for a few weeks first, since the setup is already built around it. If it doesn't move by mid-October, I'm switching to a free 10-minute assessment by phone/WhatsApp, and keeping the paid consult only for people who need their documents properly reviewed. Would you still qualify leads on that short call, or go straight to quoting?”
“Hi, As individual creators what do you think about marketing on socials? How do you create content? Pay editors? Do it with AI? Or use your own time to create these videos? Background for these questions: I personally really enjoy creating Saas, but for me, probably same for most of you, after finishing it, and when dopamine hits down, you have your app, and 0 users, time for marketing… but now your motivation is 0. And this is place where i am lost. As software engineer i like automating stuff,”
“your on reddit, surely there is a TON of niche music subs, muscian subs, app subs? then tiktok and socials - give your paid version to micro-influences on the basis they do a reel about it? there is a ton of ways of doing this - start by asking claude, get it to analys what the other sucessful apps are doing and copy. Dont spend money on ads until you've got a proven route and you're absolutely STACKING the social and organic routes.”
“You can use Ai to maybe change a few things, I can help with that but your can Just still post the same Video to see how it performs.”
“you need to do analysis on what is already working for you and iterate on those. instead of focusing on what to post focus on what's working. for ideas, what does your ICP need to hear? talk about that. reverse SEO”
“Ran an agency for a year. Me and my cofounder posted daily, making content by hand for our client accounts. We ended up at 200M+ views. But the process was honestly brutal, hard to scale, mostly repetitive. So we thought there must be a better way so we automated the system we were manually doing. this automates slideshow content creation + posting, you just put your websites link. Now we are in beta and about to do a hard launch! honestly, just really need advice. I want to meet more people who”
“Been building my saas for a few months and everyone keeps saying short form video is the way to get traction rn. Problem is i genuinely dont know what to post. Scroll competitors on tiktok, get overwhelmed, close the app, repeat next week. For those of you actually doing this how do you deside what to film? just wing it or is there some process and honestly did it even work for you or was it a waste of time submitted by /u/Qkvllz [link] [comments]”
Does your TikTok API use browser automation or their app api?
“going to keep this nice and simple because I don't like to type that much I created a TikTok account for my app, started posting daily with nothing really going crazy, started copying viral videos (next to no mention of my app), it blew up and I recreated the same format over and over again. I reached out to one micro creator and paid her $20/video to post videos about my app in her style. Took a couple of times but it was worth the money since she was already getting like 10k views a video.”
“tough spot with the geo-targeting issue. besides tiktok, have you tried throwing a listing on a startup directory? something like launchpact gives you a permanent page with backlinks, helps with organic search while you figure out the algorithm. no review queue either, so it's instant. might be worth a shot alongside the video grind.”
“Not yet, and it's the clearest gap. I track the product side: sold count, price, reviews, and the weekly delta. Missing is the creator side: which videos drove the jump and which creators convert. It's one of the features I'm building next.”
“So I recently started posting on tiktok and right off the bat my content was doing pretty well and I was getting Alot of engagement. 10's of thousands of views, thousands of likes, a bunch of comments etc. This was way more than I really ever expected so I decided to keep going with it and try to get serious about posting on a regular basis. That being said I am still very new to it so sorry if this an obvious question. Yesterday I posted a video and it was doing well naturally so I decided”
“honestly, the weekly change is probably the most interesting part here. seeing whats starting to move seems way more useful than chasing products that have already blown up. and if someones actually building a store around a product like this, id probably go with a .shop domain rather than paying a ridiculous amount for a decent .cmo”