Small Businesses Lost Finding TikTok Creators
Small business owners are overwhelmed by the time and effort required to find, vet, and manage TikTok creators for marketing campaigns. They lack efficient tools or processes for identifying suitable creators, assessing their performance, and ensuring a good fit for their brand, leading to wasted time and resources. This highlights a need for better creator discovery and management solutions.
SOURCES (60)
“I’m someone who goes live on tiktok/twitch/youtube (horizontal and vertical). I have 2.5k on TikTok. 4k on YouTube and 90 followers on twitch. My tiktok lives get me the most followers and more followers than my actual TikTok videos that I post. But my YouTube…”
“ive been seeing tons of ads for tools that supposedly take an idea and spit out a finished short then schedule it everywhere. sounds convenient for passive income but i keep wondering if theyre just hype or if they actually work without looking ai generated. anyone using one for their faceless channels and getting decent retention?? submitted by /u/CodeOk9379 [link] [comments]”
I’m not trying to be rude, the website is really bad. It’s like an afterthought. I do think that you’ve got a great product, and TikTok will do wonders for you. Maybe…
“Really useful, thanks for the detail. When you say "the same twenty minutes each month" once mapped, is that ~20 min total across all the platforms for that client, or closer to 20 min per platform? Asking because I'm curious if it holds up for me selling across Shopee/Lazada/TikTok Shop simultaneously, each with their own settlement cycles and might get more complicated. Also the script might be harder to be written in that case as well right since it needs to consider all the edg”
“I would not treat this as rebuilding from zero or as a full move away from TikTok. Give each platform a job for eight weeks: TikTok keeps the existing community warm, YouTube becomes the deeper searchable library, and the smaller account that produces commissions remains your clearest business signal. Sort your best commentary-speedpaints into three repeatable themes, such as art-industry opinions, commission stories, and process mistakes. Publish one YouTube video a week built around one strong”
The tutorial vs viral point is probably the most useful one here
“tiktok is a long game, dont expect results from it early on. for your first 10 users just go where people already complain about tracking expenses, forums, niche communities, reddit threads. engage with the problem first, pitch second.”
“honest numbers from my side so you calibrate: roughly 16k views across tiktok and instagram turned into 9 installs and 2 paying customers. tiktok can work but the conversion is brutal and it runs on months, not weeks, so don't read a quiet first month as failure. what moved more for me was posting something genuinely usable on its own instead of promoting the product, people saved those and a few came looking by themselves. do you have anything about tracking expenses that would stand alone”
“We've put real effort into short-form video for a B2C-ish product, so honestly: 'making videos about your SaaS' is mostly the version that doesn't work. The algorithms bury anything that smells like a promo or a funnel, and a video whose whole point is 'here's my tool' reads as exactly that. What actually gets reach is content that's useful or entertaining on its own, where the product is incidental or not mentioned at all. That's a genuinely different skill t”
“because my product isnt that expensive, so to make more money i need many customers, and my product isnt wellknown”
“TikTok and Reddit for me personally. YouTube and Instagram Reels have done absolutely nothing for me.”
“Depends. It one of those things you'll only know after you do it. You'll see many people seeing huge success with it, whereas other say it's a waste of time.”
“I’ve been thinking about creating videos on tiktok to promote my website or even directly reaching out to my target audience online since my website serves a very specific population. With a limited budget, I don’t think I’m financially stable enough to put money into ads on different platforms yet. What are some strategies you guys have tried that worked well? submitted by /u/preparedpaths_OT [link] [comments]”
“I’ve been thinking about creating videos on tiktok to promote my website or even directly reaching out to my target audience online since my website serves a very specific population. With a limited budget, I don’t think I’m financially stable enough to put money into ads on different platforms yet. What are some strategies you guys have tried that worked well? submitted by /u/preparedpaths_OT [link] [comments]”
Mostly TikTok marketing. They hire people to post for them
“We’re looking for a few founders who are building a SaaS or app and want to experiment with short-form content to reach more potential users. We run TikTok channels with 300K+ combined followers , focused on apps, tools, AI products, and interesting projects. For selected projects, we can help with: Creating short-form videos showcasing your product Distributing the videos through our existing TikTok channels Creating content that you can also use on your own channels The goal is simple: content”
“Hi, i am in the same boat as you all. My tiktok and YouTube channels are getting around 80-100k views every second or third reel but my instagram is stuck at 2-3k. I did boost my posts when i created my instagram account and gained almost 1800 followers, but most of them just look fake and non engaging ( i didn't use any third party websites for followers or likes ). Maybe that could be the reason? Did you guys find anything that works? I'm thinking of making a new account and see if thi”
“honestly i just use facebook ads library and scroll through tiktok for couple hours, no tool needed really most paid tools just show you same stuff everyone else is seeing by the time it hits their dashboard. by then the product already saturated if you want early stuff you gotta do the manual work, watch what ads been running for 2-3 weeks and check their engagement”
“I already have had that conversation with them and have already implemented their feedback”
“hi everyone! looking to both exchange advice and also share some of my personal experience with short form video content, especially anyone that's found success on tiktok. i actually thought my game would resonate most with tiktok's audience (its a girly, visual novel, very art heavy cozy game) but rather its found much more success on insta/yt shorts at almost a 3x rate. i've tried both talking videos with an immediate hook, process videos, meme/"trendy" videos, and ofc ga”
“If TikTok is already doing 63% of acquisition, I'd spend the cash tightening that loop before hiring a generalist. We've had better luck treating content like an experiment queue: hook, angle, post date, and what actually drove activation/referrals. Usually the pain isn't making more content, it's losing the thread between idea, post, and outcome.”
“I am creating B2C content for the marketing of my early-stage SaaS, and I want to know if it's useful to post more than one short-form video on TikTok, Instagram Reels, and YouTube Shorts. Personally, I post one vid every day. I heard some people saying that if you post more than once a day you can be shadowbanned, considered spam, and other things like that. Btw, my content is kinda starting to be pushed by the algorithms, but I haven't achieved my first objective with it yet (driving t”
7 day trial but pay after right? Or free no strings attached?
“currently our best organic loop is tiktok (our own and unpaid people talking about our app). the last 7 days 63% of new users came from tiktok and 17% from a friend referral. when you say manually are you saying basically interview individuals to find out why/how they decided to use our app at that university? thanks for the help!”
“Scrollers aren’t Prospects. Before wasting money on advertising on such platforms, keep in mind that you are targeting a bunch of scrollers. AD’s are indeed great for awareness , but not so much for conversion .”
“I’m looking for advice from people who’ve done this before. I run an adventure-themed TikTok and Instagram page. I created an application for people interested in participating in an outdoor adventure, and it generated 134 plus completed applications. Each application includes contact info plus details like age, location, outdoor experience, and other qualifying information. Now I’m wondering if there’s an actual business here. My questions are: Who actually buys niche leads like these? Is selli”
“https://preview.redd.it/tbqjg2t66qhh1.png?width=719&format=png&auto=webp&s=58c573d317dd2b632477552231b2fe3d64bef2e0 Essentially alongside our lead generation campaign, we have a vanity metrics mandate to increase views, likes and comments because higher ups are comfortable with the low numbers. But TikTok keeps rejecting the ads on mobile and in its ad manager. I recall a flag detailing "an ambiguous get-rich-quick scheme". Can anyone assist with a workaround? submitt”
“Good views don't always turn into clicks. Make it as easy as possible for people to find your site with a clear call to action, a link in your bio and consistent branding across your profiles. If your business is primarily online, using a .shop domain can also make the destination feel more obvious and focused on buying”
“I’d separate two things: the videos are getting attention, but the path from “interested viewer” to “buyer” probably isn’t obvious enough yet. For organic short-form, I’d make the buying path painfully explicit: say or show the price range in the video, not only in replies put the exact next step in the caption and pinned comment, e.g. “product name is X, shop is in bio” make sure the first product on the landing page is the same one shown in the video, not a generic collection page answer “wher”
“I am running tiktok and shorts organically posting videos with very good results, 20-30k+ per video, the videos are clearly about the products, and I am getting comments about it and asking about price or where to buy it, but I got around 0-3 visits to my eshop from approximately 80k views. So there has to be huge traction, because i am sure there would be many visits if it would have the same link as when you pay for the advertisement right on the video. In short, I have successful organic vide”
“From my experience, give each creator a pre-configured demo account with realistic sample data and a one-sentence brief of the exact problem to show, because when they jump straight into the UI instead of fumbling with setup or marketing copy the reviews feel authentic and drive real interest.”
“Makes sense, sorry about that. I'm not a good copywriter regardless of my earlier sarcastic comment to that other person. Just sharing what I know/seen in my own words!”
“I agree with all of these, I run a couple of successfull faceless UGC accounts on tiktok, and spot on and very helpfull for people. Thanks man🙌”
“If you have $0 in marketing spend like me and you don’t have VC funds to support your app, the best way to get started with marketing your app is through TikTok This is not a marketing post , the last time I made this post , most people were hating on me and it really annoys me a lot , if you do such under my post , I’ll block you, this post is for those who want to grow their app on TikTok was their distribution channel, As you can see from this post, I didn’t attach my app nor the name of my p”
Hey man. I’m fascinated by your post cause I’m currently navigating the same waters. I launched my first app a few months ago after getting laid off from my tech job, and…
“I am using both, just reposting the same video on both platforms and I am thinking, tiktok is not going really well usually getting stucked at 500-1000 views, but youtube shorts seem to look good 100%+ watchtime, 70%+ people didn't skip etc. and the views are pushing 5k-10k+ I am thinking, is it possible to sell only from shorts? or do they convert worse? for some reason they just work way better for me. submitted by /u/xdpico [link] [comments]”
“This is exactly how some of best projects start, scratching your own itch. I did something similar but for tracking trending sounds in my country because global charts never matched what I was hearing on my feed. The regional breakdown you added is smart, that’s what most free tools miss. How are you pulling the data? API or just scraping? I imagine keeping it accurate across five countries must be tricky with how fast trends shift in TikTok.”
“Views without sales is the traffic-vs-signal problem in miniature - at least now you've got a number to look at instead of just a gut feeling. What's the actual conversion looked like, roughly, or is it too early to say?”
“start with a small batch and test channels, tiktok shop through creators affiliate, Turkish bath towels have a strong visual story ,but the content need to focus on a clear angle—premium quality, spa experience, gifting, or home décor—instead of simply showing the product.”
“We have been running peptide ads on meta and TikTok with inconsistent results on TikTok ( everyone wants to be the cheapest on there ) Meta we had some creatives doing 2.5-3.5x but we have had issues with with a week of bad results. Creatives getting 1-1.5x results. Has anyone had personal experience with a company that gave them good results in this niche ( not orange trail ) submitted by /u/Soccer_Mom21 [link] [comments]”