Content Creators Facing Visibility & Toxicity
12 posts across 8 communities in the last 90 days; 25% from r/NewTubers.
“I'm running an influencer campaign currently - yes they are. I think you have two separate problems here but the influencer thing at the very least is real. Unless they really like you or your service you won't really get anything for free on that front. I was able to get a blog…”
“Yeah I sometimes get these myself. Comments that hate me for no other reason than the fact that I'm a content creator. They won't even point to a specific thing in my content that they don't like. They just dislike the whole act of content creating.”
“asking is because influencers on social media Here is your problem. They are not useful people to listen to.”
Creators are grappling with the challenges of gaining visibility, dealing with toxic online interactions, and navigating the complexities of brand deals and audience engagement. The constant pressure to produce content and manage online reputation is a significant concern.
SOURCES (13)
“I think a lot of people ironically put low social status onto influencers/content creators, for lots of reasons; they don't recognise what goes into it, they imagine it's easy, they have a weird producerist idea of what you should be doing, they might be envious…”
“I ran an influencer led brand for 3 years. My biggest challenge was managing the talent for sure. It was way easier for them to commit to a shiny new brand deal and see immediate cash than invest in the long ramp of a loyal customer base in a Shopify store. That said, a couple things I could recommend. Sell them on the vision. If we do X expect Y. Make it dead ass easy for them. Briefs, complete guidance and support. Get everything in writing with tight timelines. Once we got our talent to deliv”
“Question: When subscribers / followers / etc begin creating drama and conflict on your content, do you let them run amok, or do you cut them off? Is there a middle-ground where you accept some amount of "rudeness", understanding that humanity is simply going to do what it does, only cutting off the most hateful, egregious, unreasonable commenters? Context: I run a YouTube channel where I showcase pocketknives. In the world of pocketknives, there are a great deal of manufacturers in Chi”
“Mine is pretty niche: betrayal trauma and addiction recovery, with a lot of the focus on pornography addiction. My ex is a recovering pornography addict, I’m a recovering cocaine addict, and I’ve also healed from betrayal trauma. I started with zero listeners. Now I average about 85 a month, and I think I’m a little over 100 episodes.”
“I'm running an influencer campaign currently - yes they are. I think you have two separate problems here but the influencer thing at the very least is real. Unless they really like you or your service you won't really get anything for free on that front. I was able to get a blog with Neon db because we use their service in our product but outside things like that it's next to impossible.”
“Yeah I sometimes get these myself. Comments that hate me for no other reason than the fact that I'm a content creator. They won't even point to a specific thing in my content that they don't like. They just dislike the whole act of content creating.”
“asking is because influencers on social media Here is your problem. They are not useful people to listen to.”
“Engagement/rage bait, The poster doesn't actually believe that. They're just posting whatever wildest thing they can think of to get people sharing their content.”
“Yes, I agree. It’d make more sense for you to target them based on moments but you also have to define personas who posts about this stuff probably creators who talks about marriage or gifts for their partners. Have you also noticed a gender related interest? I’d say go for free giveaways, tell the creator you are willing to giveaway a few free subscriptions since affiliate here won’t make sense because it’s not recurring.”
“An influencer is a person that sells stuff online to their group of customers. If you are not in their group then they are still influencer. It does not matter who they are.”
“Hi After over many years of content creating, due to mental health and also a newer content creator from taiwan targeting me and posting very unhinged hate speech about me that is public, Including insults, mockery and editing my logo and photos onto disturbing graphic image backgrounds, i just left… i reported the person on many platforms, no use…i the victim had to leave for my safety, hours of hard work all down the drain… alas, it wasnt meant for me, maybe it will be for some of you, so to p”
“Yeah... lol I stream protests so there's a TON of hateful people who flood my streams. That's why I don't know what to do. Because they're the majority a lot of the time. I ban a lot of them, but then my views dip so hard 😂 I guess protests attract hate watchers mainly 🤷♀️ The comments don't bother me, I actually laugh and verbally reply to a lot of them in a way that completely destroys them. But that was not my intent or why I started streaming important events. 😂”
“Hey all, I have over 10 years of experience as an influencer in my niche. I have worked with almost every major brand in my niche. I have amassed a nice following. And I've been making 6 figures annually as well. However, recently I've been struggling with: PAST PEOPLE Recently, I have noticed random people from my past following me. And... engaging. People whom I've wanted nothing to do with. Full relationship exes to one-time Tinder dates. From LONG ago. Eeek. Ex-coworkers from the”