ChatGPT and Gemini Skip Your Brand in Search Results
Founders and website owners are experiencing a significant shift in how customers discover products and services. Traditional SEO methods are no longer sufficient as AI-powered search assistants (like ChatGPT and Gemini) increasingly influence purchase decisions, leaving many brands invisible and struggling to measure their presence.
SOURCES (60)
“So many of the GEO posts I see on Linkedin are about AI visibility tools (Peec AI, Profound, etc). I get that it's important to know if a client's brand shows up in LLM answers. That obviously matters because that’s the final outcome that potential…”
“Kudos to you; those are the most difficult things to get right, and you did that, which is interesting on its own. Any examples of how it worked in practice would have been helpful!”
“I am eager to learn seo. Now in 2026 with help of ai the industry has reshaped a lot.That's why I want to learn seo with help of ai and is there any free courses and some you tube channel you can mention? submitted by /u/Emad_341 [link] [comments]”
Good list of basics. The self-promo in point 5 is a bit much.
“Hi everyone, I’m eager to start learning SEO, but I want to do it with a focus on the current landscape shaped by AI — including AI tools, machine learning impacts on search, and strategies that actually work in 2026 and beyond. I’d love to hear your honest opinions, experiences, and recommendations on what resources (courses, books, blogs, newsletters, YouTube channels, etc.) are worth studying right now? Please be real — I’m interested in practical advice, not hype . And can anyone suggest som”
“AI is already taking its share of search clicks; that much is clear. I want to confirm whether people track their mention or citation rates for AI-generated answers (compared to competitors), or if it's still just an abstract concern that isn't being monitored yet. If you're monitoring it, how exactly? Do you check manually, use software, or do something else? And in case you don't, why so? If you are using any software, what key things are missing that you want included? s”
“Clever approach tying the llms.txt generation to your existing data sources instead of maintaining it manual”
“AI assistants are becoming a real referral channel, so we added an llms.txt to our studio site - a curated markdown map of the site written for LLMs instead of crawlers, generated from the same data sources as the pages so it never goes stale. Live file: https://techpotions.com/llms.txt Writeup with the full Next.js route (force-static + hourly ISR, fail-open when the CMS is down): https://dev.to/techpotions/llmstxt-the-100-line-nextjs-route-that-makes-your-site-legible-to-ai-search-2650 Happy t”
“Over the past few months, everyone has been talking about ranking on Google. But now there's another question worth asking: Can AI actually understand your website? You probably already know about robots.txt , which tells search engines what they can crawl. An llms.txt file is a newer idea. Instead of speaking to search engines, it's designed to help AI systems understand your website by pointing them toward your most useful content, documentation, FAQs, policies, and other important pag”
Optimize your site for AI search - Ghost Changelog
“With AI-generated search continuing to rise, I'm curious how everyone is approaching their content strategy. Are you considering building out more of an FAQ section or page, not necessarily for traditional SEO, but because LLMs seem to favor concise, direct answers to common questions? Are you formatting blogs with a question-led title? If you have added FAQ-based pages or sections on a page, have you seen an increase in visibility in AI overviews, ChatGPT, Gemini, etc? I'd love to under”
“Yes, that being said most people probably just dig deep using Google’s AI mode, so you have to get good at SEO first before anything else”
“Before an app, the quick win is your zero-result report - it tells you exactly which phrases are missing so you're not guessing. Half the time the fix is adding tags o synonyms for how people actually talk ("28cm", "non-stick") rather than a whole new search engine.”
“Interesting trade-off with GSC verification for weeding out fake sites. A programmatic domain trust score check could be a lower-friction way to vet new signups. It can flag recently registered domains, blacklist hits, etc. I know domainscan.in has an API for this.”
“I've just started playing with the Microsoft Topic Insights tool and its pretty cool. You can create a report with 10-15 prompts (min. 10) and then Clarity will tell you how you're doing. The Bing AI Performance tab provides data from Co-Pilot and "Select AI Partners" - we don't know how much data comes from ChatGPT - but given how significant the data is (vs Bing) - I assume its at least some of it. This could be a great solution for smaller companies and teams vs the heav”
“Google gives me too much information, and it's hard to know what's trustworthy.”
“We’ve been experimenting with how AI search is changing the relationship between paid media, SEO, and user behavior, and I’m curious what others are seeing. With AI Overviews, ChatGPT, Gemini, etc. changing how people search, are you adjusting your PPC strategy at all? Are you noticing changes in: - search behavior or query intent? - landing page expectations? - PPC performance from informational vs. commercial searches? Curious if others are treating AI search as a separate channel or if it’s b”
“I would lead with the painful replacement instead of AI search. ‘Better Webflow search without Algolia setup’ tells me who it is for and what I am avoiding. The AI answers can be the second feature once the visitor understands the basic search product.”
“What's your workflow for finding and optimizing content for query fanout? Do you just search in Perplexity or GPT, note down the queries, and use them naturally in your content? Or is that the wrong approach and there's a better way in your opinion? Whats everyone using and what have you found to be an efficient approach for this? Appreciate the discussion PS: I have posted this in other SEO communities too, just to get more perspectives. Not here to spam. submitted by /u/lor”
“What's your workflow for finding and optimizing content for query fanout? Do you just search in Perplexity or GPT, note down the queries, and use them naturally in your content? Or is that the wrong approach and there's a better way in your opinion? Whats everyone using and what have you found to be an efficient approach for this? Appreciate the discussion PS: I have posted this in other SEO communities too, just to get more perspectives. Not here to spam. submitted by /u/lor”
“One of the biggest quick wins you can implement right now without spending a fortune is checking your backend search analytics logs every single week to see the exact natural language phrases your visitors are typing into the bar because this gives you a direct cheat sheet of customer vocabulary and you can simply add those exact conversational keywords into your hidden product tags or metafields so the search engine can index them properly without ruining your clean public layout”
“I asked for some B2B case study information and it checked cricket website Cricbuzz. I asked for some SaaS pricing and it checked the BBC Good Food site. When I asked for an explanation, it couldn't give me one. How does it choose what sites to scan? submitted by /u/Both-Dragonfly-4372 [link] [comments]”
“We are ranking, and finding it's important to have a strong SEO foundation before attempting GEO. Once you have your foundation set, do what you can to improve your AI presence. More and more users are turning to AI Overviews and AI-assisted search for answers.”
“Tracking AI citations is genuinely patchy right now because ChatGPT doesn't expose referral data, so most tools rely on prompt-based sampling (you ask the model directly, repeatedly, across query variations). Claude's a bit more consistent in how it surfaces sources. The honest answer is there's no clean API for any of it yet, so you're largely playing statistical games until these platforms open up more. Full disclosure: I work at Viali AI , and we've been deep into this pro”
“Yep, even Shopify provides this report natively. OP—I’m a big fan of Searchanise as a relatively lightweight and low-price solution. Where the value mostly sits is in the ability to identity zero result searches and then to address them—through the creation of synonyms, redirects, remerchandising, and so on. And no, I’m not affiliated with this app in anyway. Just a happy customer.”
“Most search apps log every query that return nothing. So if you pull your zero-result search logs you have a ranked list of exactly what customers are typing and failing on.”
“I am new to this and wanna genuinely learn something and earn from it to pay my bills and etc so that I will be self sufficient. That's why I want to learn less complex skill and since my laptop isn't that good I want to learn some relatively easy skill. Since emerge of ai is it worth learning and does newcomers get the entry level jobs that easy? And if I want to learn is there any free courses or any youtube channel or video you may mention? Tia submitted by /u/Emad_341 [li”
“I'm building a Micro SaaS in the SEO automation space, and one thing I've noticed is that SEO workflows are still surprisingly manual. AI has made some parts faster, but there are still a lot of repetitive tasks that take up hours every week — keyword research, content analysis, reporting, and optimisation. At the same time, I think a lot of people are understandably cautious about trusting automated outputs. Sometimes the time saved is lost again through checking results, fixing mistake”
“Has anyone noticed AI Overview traffic in Google Search Console? submitted by /u/shakib_parwez [link] [comments]”
“I’d focus less on inventing a new keyword and more on the problems users already search for. Write about questions like “How should AI apps handle user API keys?”, “BYOK vs platform-paid APIs”, or “How to avoid paying for users’ LLM usage.” That’s where both SEO and AI search (GEO) can work. If you’re creating a new category, your content should educate around the problem, not the product name. Happy to discuss further if it's helpful.”
“what are you basing your AI crawler and LLM standards on? Like, I’ve been seeing random blogs recommending a llms.txt for the last year or so but scant documentation confirming that major AI services even use it (granted I haven’t checked again in a while). I’d love to see a few sources that define a reasonable standard that we know is actually used by major players. Similarly for the semantic HTML bit, is that actually highly relied on by LLMs? I don’t doubt it but I also don’t want to take it”
“This actually started because of a client. He came to me with one request: " I want my content to rank everywhere. Google Search, AI Overviews, ChatGPT, Gemini, Claude, Perplexity... basically anywhere AI can find it." At first, I thought, "Is this guy for real, wtf." 😅 He kept mentioning GEO, AEO, EEAT, PAA, semantic SEO, entity SEO, AI retrieval, featured snippets, and a dozen other terms. But then I realized, why not give it a shot? Instead of relying on one giant prompt,”
“Nice. For a domain discovery tool the hard part is trust, not the search. Show why a suggested domain is good (available, clean history, not trademark-adjacent) and you will convert better than a longer list. Did you add any availability/history check in the flow?”
“I’m looking for something that’s affordable but still gets the job done not the big guys like semrush or ahrefs, i’d love to hear from people who’ve actually used these tools, what do you guys recommend? and thnx submitted by /u/m0_80 [link] [comments]”
“I think the biggest takeaway isn't Reddit wins. It's that AI models repeatedly surface historically trusted conversations. Most brands are creating new content while ignoring the conversations AI already trusts. That's a completely different optimization mindset.”
“It’s great to see efforts to make AI search results more transparent for businesses. Tools like Profound, Peec AI, Otterly and LLM Scout give you a snapshot of how often your brand appears across ChatGPT, Gemini and other models, which can be a solid baseline before you start creating targeted content.”
“Some quick feedback: - The landing page is way to busy. I am sitting on a M3 Macbook Pro and it is struggling and lagging while trying to do search. - It is very similar to https://alternativeto.net/ but with AI tool focus, and while howtousemyai.com is "cool" design, it is also a lot harder to read (and I do not even have a need for glasses, at least according to my drivers license) 😅 - The compare feature could be very useful, but it give me too little insight to make any valuable d”
“the GEO/AEO angle (getting found in AI search, not just google) is your freshest wedge, since most SEO tools still only think about the ten blue links. "stop guessing why you're not ranking" is a solid pain hook, but i'd push the "and now you have to rank in AI answers too" part harder, that's the bit competitors don't have.”
“Fair question, and that’s one of the main risks I’m trying to test. ChatGPT can definitely help with this. The difference I’m betting on is that a niche product can give a more structured and browseable experience: consistent fields for sand vs pebbles, shade, parking, access difficulty, tavernas, crowds, water conditions, photos, and map location. So it’s less “can ChatGPT answer this?” and more “is a purpose-built vertical search experience faster and more reliable for this specific use case?””
“This is a neat idea theaitechpulse seo checker is looking at a lot of things most seo tools still ignore. i've been comparing outputs with qoest api for a few pages, and checking how javascript rendered content and canonical conflicts are handled would be a useful addition.”
“1 video can become 10 if you translate it in another language and put AIO translated chapters so your search are not just yt search but inter platform from google search and searches from all AI apps. That opens up another search pool. Subs are not important to search driven channels. Again many are sleeping on optimizing search.”
“I think the problem is real, but "rank tracking for LLMs" gets slippery fast because prompts, location, memory, and model versions all change the answer. Easy to make a dashboard that feels precise and is mostly vibes in a blazer. The useful version, IMO: track a fixed basket of buyer-intent prompts weekly, record which brands appear, pull the exact claims being made, and flag obviously wrong positioning. Less "you rank #3 in ChatGPT" and more "when buyers ask this, you”
“quality seems to be more important now. publishing more content only makes sense if its really useful..”
“Over the past year, AI has made it possible to publish content much faster than ever before. While that sounds great, I've started wondering whether publishing more articles is really the best strategy anymore. It seems like search engines are placing more importance on helpful content, user experience, and topical relevance rather than simply rewarding websites with the highest volume of posts. For those working in SEO, content marketing, or blogging, have you changed your content strategy”
“An ahref article outlines some of the metics you can play to that have correlated to an increase in mentions, according to their study. Such as: 1. YouTube mentions 2. Branded web mentions 3. Branded search volume”
“Kinda funny that a throwaway test project turned into a stress test for your whole tech stack 😅 I’d probably lean towards ads too, but would also look at the crawl data. Feels like there's a lot of long-term value in learning from a million bot requests. If Anthropic is hitting certain paths over and over, that's basically free feedback on what crawlers think is worth revisiting. I'd be logging crawl frequency, cache hit rates, response times, anything interesting, and turn it into”
“I run a small SaaS and kept hearing "you need to rank in AI search now." So before sinking time into it, I tested how AI search actually picks brands. I ran 50 "best tool" type prompts through ChatGPT, Perplexity and Gemini and pulled every brand they named. 150 answers, 277 brands. The thing that matters for us as builders: the three engines agreed on the same brand only 21% of the time. Most brand mentions came from just one engine. So you can be the obvious pick in one and”
“I wanted to know whether my product shows up when someone searches "best [tool] for [use case]" and I wanted to compare that to what AI engines recommend for the same question. So I built a system that does both: runs buyer intent queries against live Google, then checks which brands an AI assistant would recommend for the same queries. Green cells for SERP ranks, purple cells for AI mention order. The interesting insight is that those two signals rarely match. Some brands dominate SER”
“In my experience Zero-click answers are also hardest to track down. However, it is such a pleasure to get in those snippets in AI search. To me, AI visibility does correlate with SEO traffic ~80%, as some activities coincide, but also due to a higher probability to be kmown by LLM if you own a well-established brand. As for tools, your examples are well-known, but too expensive for small businesses. I use Beamtrace, and sometimes add extra tools like Mention network or LLMrefs. It must be afford”
“Hello everyone, so for AI SEO I have been using kind of the referrals from GA4 + free reports + manual tracking to give out a report but now my manager is asking we should also test out the pay tools. What they want to do is get the free trials and then test out they don't want to pay directly to any app but I don't think at this moment when we are just getting into it we should go for highly-priced tools because honestly, I don't believe AEO has come to a point of clarity yet. I jus”
“Are you guys doing something special to rank on the AI overview or just the normal seo? Because these days I hear about the aeo and geo things. submitted by /u/Any_Piccolo4749 [link] [comments]”
“We run a small agency focused on AEO — Answer Engine Optimization. Most people know SEO. AEO is the next version of it. Instead of ranking on Google, we get your SaaS cited and recommended by ChatGPT, Perplexity, and Claude when people ask for tools in your category. Here's the problem we keep seeing: Founders build great products, hit $5K–$30K MRR — but when someone asks ChatGPT "what's the best tool for X" , their competitor shows up. Not them. Every single day that happens,”
“About 10 years ago my business partner Jim helped a small Scandinavian gift shop go online on BigCommerce. SEO was rough at first, so he and theowners hand-edited every product description, one at a time. It worked — they became the source of truth for a lot of the products they sold and landed in top 5-10 search results. Seven years later, they were "dropping by inches" in rankings — slow death of a thousand cuts as the web and the SEO landscape evolved. Jim had an idea: pull the top”
“So for some context about me, I spend a lot of time recommending ecommerce tools to merchants. Lately, more and more of those conversations have shifted from SEO to AI visibility, GEO, AEO (whatever we're calling it this week) One thing that keeps standing out to me is that the brands getting recommended aren't always the ones with the "best" websites. But they do seem to have a much broader presence across the web. Reviews, Reddit discussions, comparison sites, industry mentio”
“Most founders I talk to are still obsessed with Google rankings like that's the whole game now. But, AI search is a completely different beast. ChatGPT, Gemini, Claude, Perplexity, they're not ranking pages anymore. They're just reconstructing answers from whatever signals they pick up on. The problem is that like 90% of the tools people are using to measure this stuff are tracking the wrong metrics entirely. Everyone's looking at mentions, citations, sentiment, whatever. But non”
“There was a keyword we are targeting that is the whole essence of our differentiation that helium 10 said has no search volume. Surely we start getting sales from it and I see the data slowly reflecting as if in real time. Are you telling me no one searched for it before we put our product in? Seems sus. Does anyone know if this is the case? It’s not good to have all our competitors suddenly in the know how. submitted by /u/Embarrassed_Ad_8444 [link] [comments]”