Game developers seek marketing advice for Steam releases

“For what feels like the hundredth time, it's time to freshen up the steam page of my game. Here's the thing: my game is constantly evolving. New content, new features, a noticeable tweak of some core mechanic here and there, new art, new vfx, new sfx, new music... Every time I update the steam page, it's out of date again in a few weeks time. And I don't want to spend time redoing it again, knowing that I will have to do it yet another time soon after that. But if I don't kee”

“I am in the initial phase, and it says it would take between 10 and 15 days, and the 15th buisiness day is ending soon.... How long does it typically takes? ​ submitted by /u/HalfHumanHalfFork [link] [comments]”

“So I’m developing my first game and I keep reading about the steam wishlists and I just want to make sure I understand the full pull of getting someone on a wishlist. Is it that once you do press release on your game, they get an email notification? Is that the one marketing exposure piece that’s comes from the wishlist or are there are things associated to it that I’m not seeing? submitted by /u/alxbee77 [link] [comments]”

“Hey everyone, Curious to hear from other indie devs — what do you consider a reasonable cost to get Steam wishlists through paid ads? Which platforms do you prefer for this, and at what price are you selling (or planning to sell) your game? Trying to get a better sense of the correlation between wishlist cost and game price, and what feels reasonable overall. Thnx submitted by /u/Automatic_Sir_2404 [link] [comments]”

“Basically title - I'm curious cost, views, and return in terms of wishlists / sales. If anyone has experience with this would love to hear it! submitted by /u/_hopa [link] [comments]”

“Hey everyone! I'm based in Germany and I'm about to release my first game on Steam. I'm trying to figure out the cheapest and most reliable way to receive Steam payouts. Since Valve pays developers outside the US in USD via SWIFT, I'm looking for a business account that can: Receive Steam payouts in USD Convert USD to EUR at a reasonable rate Transfer the EUR to my personal bank account Keep fees as low as possible, especially for smaller payouts I've been looking at Wise Bus”

“Hey everyone! I'm based in Germany and I'm about to release my first game on Steam. I'm trying to figure out the cheapest and most reliable way to receive Steam payouts. Since Valve pays developers outside the US in USD via SWIFT, I'm looking for a business account that can: Receive Steam payouts in USD Convert USD to EUR at a reasonable rate Transfer the EUR to my personal bank account Keep fees as low as possible, especially for smaller payouts I've been looking at Wise Bus”

“I'm developing a cozy game, and I'm wondering when I should start marketing it. I'm hesitant to spend money on the Steam page until I've built some kind of audience (or atleast be sure that there are people who will like my game). Would it make sense to start building an audience on YT, Insta, before setting up the Steam page, would appreciate any advice from devs who've been through this. submitted by /u/Former_Ebb_3194 [link] [comments]”

“Hi y’all, I manned the steam page for a game pre-release. Owned all screenshot captures, iterating constantly on our copy/descriptions, and whatever levers available to drive wishlists before launch. The page was public and able to receive wishlists 11 months before release. We ended up with ~250K+ wishlists before launch and 150K were completely organic traffic from our marketing efforts on social media and upcoming playtests. While I was deep in this process, was following the standard Steam m”

“I’ve heard some different opinions on this - some people say ASAP, some people say wait till you have a steam / store page. The second one makes sense to me because if you have a viral gif or something you’d like to get wishlists out of that. The downside is you might not share the game for a long time, spend a lot of time working on it, then realize that people aren’t really interested. Curious to hear everyone’s thoughts on this. submitted by /u/_hopa [link] [comments]”

“As complete transparency, I am the community manager for the publisher, but I've been chatting with the dev for a little while now and I really do enjoy the story of the development of the game. So i figured I'd share it here! Mods please feel free to delete this post if you don't agree with me posting it. Not trying to be anything other than honest and helpful. 😄 Today my friend Milan launched his game on Steam called Cauldron Chaos! He originally wanted to build a tidy-up game for”

“Hi, can someone with experience explain how it works, better than Steam? I plan to ship demo today or tomorow, my main question is whether the press will see the game in the list, if I ship it tomorow. If no, when exactly is deadline? submitted by /u/tilesofthenadirat [link] [comments]”

“I know I’m getting way ahead of myself here! But would you recommend uploading a demo as well for a Steam release? And what should I keep in mind regarding the demo? How much content should be included in the demo? submitted by /u/Hundekuecken [link] [comments]”

“For our first game, we got the Steam Page up as quickly as possible, with little traction or marketing, which caused an uphill battle to gather wishlists. This time we've set up an itch page with an early working version of the demo to gather feedback and try to build a community from there, to hopefully transfer across when the Steam page is live next year. I just wanted to read/hear from other developers who use this tactic and what their experiences were like, how reviews and comments hel”

“When I’m sending my demo to a publisher can it just be a link to the existing demo on Steam or is it better to put a build on Google Drive and attach a link to that? Thanks! submitted by /u/ReactionRepulsive102 [link] [comments]”

“Hello! I'm considering putting an NSFW game on Steam, but I saw that Valve recently stated that updates with new content weren't allowed. For my game, I was considering releasing it in chapters, with each chapter being a new update with more content. If I wanted to take that route, would I have to release the chapters as DLC instead of a regular update? It's a bit confusing. Thank you. submitted by /u/Hax_Dev [link] [comments]”

“This might seem like a strange question but for those that have released a game on Steam, is it common to continue to make improvements to a game while waiting for steam to approve it then add those improvements just after launch? I understand that you have to release the same app that Steam approved so you'd have to wait something like 24 hours after release? submitted by /u/NorthernBoy306 [link] [comments]”

“I'm going to be publishing my NSFW game (not AO, just standard NSFW) to steam, but im also thinking to publish the game to patreon too, because i can add things in for the players as incentive through patreon. I'm curious if anyone has any experience of publishing to both? and how do you organize that? If your game is a one time fee on steam, Would it also be a one time fee on patreon? or is it organized as a sub? If a sub- do you update it every couple months with new content? Does one”