Meta Ad Changes Are Dropping Revenue Week by Week
15 posts across 6 communities in the last 60 days; 67% from r/FacebookAds.
“anyone else see a Meta ad for incremental conversions? here's the link it took me to- what's you're initial gut reaction / anyone use this or test it?…”
“Yeah, you're kind of on the money. It's gotten pretty bad lately. But I am trying to manage. It just feels like a lot of stuff is being ripped away and I can't do much about it, you know?”
“6 months, big drop? That “since 2026” shift is exactly what I saw when feed quality and Merchant Center approvals got stricter without warning, and my ROAS just tanked even though the products didn’t change. The fact your Google Shopping campaign dropped while everything else is…”
Several advertisers are expressing frustration and concern as changes implemented by Meta appear to be negatively impacting their ad campaigns, leading to decreased revenue and potential loss of income. They feel that despite following best practices, their businesses are suffering due to factors outside of their control.
SOURCES (26)
“Been spending $30-60k day between two accounts and to be honest... last 45-60 days have been ripping up until Tuesday. Then everything jumped off a cliff. We have 15+ ads that are killers. These ads have been crushing. We know our ICP incredibly well. We…”
“anyone else see a Meta ad for incremental conversions? here's the link it took me to- what's you're initial gut reaction / anyone use this or test it? https://www.facebook.com/business/help/644554008179419?utm_medium=paid&utm_id=120251508089080742&utm_content=120251508534910742&utm_term=120251508533300742&utm_campaign=120251508089080742 submitted by /u/Ellewoodslv [link] [comments]”
“Will we ever have a profitable campaign again? submitted by /u/PsychologyWorried383 [link] [comments]”
“Dude this is unbelievable the results for today are the worst in the last 2 years of our company ! WHAT YOU GUYS ARE DOING IN META ???? submitted by /u/Just-Bed856 [link] [comments]”
“Hello, I am a personal profile on Facebook turned “Content Creator” with a large and loyal following. I have been on Facebook for years. I am 60 and most everyone who follows me is about 50 to 80 years old. I post historical content that is my own personal research. I do it as a hobby. I decided to monetize off my work which has been great to pick up some side money writing about what I love. I don’t make the big bucks, usually only $1000 or less per month depending on if a lot of bonuses are be”
“This hit me hard too. I spent so long building audiences on platforms that can disappear or change their algorithm at any time which is really scary to think about. Never too early to start diversifying.”
“One freaking day apart. Nothing changed. How is this even possible. This platform is so unstable. Photos in comments submitted by /u/Traditional-Read5552 [link] [comments]”
“I think it's worse than an outage. Across so many of my client accounts the conversion rates died overnight. I'm still getting hundreds of clicks per day, and my site recorders show that something is hitting the page and viewing them, but it's different from before. They're more robotic and linear with their scroll, not really taking time to read anything. I really do think that Facebook is experimenting with a new class of harder to detect methods to waste our budgets. I'd l”
“Yeah, I'd turn it back on. You're already selling on eBay, so the product is validated, and that's the situation where Meta actually works well. Facebook is good at scaling something people already buy. The 1000 visitors with no buyers is the part worth digging into. That usually happens when campaigns are optimized for clicks or landing page views instead of purchases. Facebook sends you people who click on things, and clicking is all they do. I'd rather pay $2 a click for someo”
“Like everyone else here, I've been having horrible performance on Meta since about March 2026. On Meta since 2019. Business started in 2017. This week I tried something new - I forced Meta to spend on an Ad that I know has converted well in the past, but Meta constantly fails to spend money on. It doesn't get as many clicks, but it gets sales. As a small business owner, THAT is the only thing I care about. So I turned off the Ad that Meta has been putting all the budget on, and I turned”
“Hi, since the last one week, we have been seeing over consumption of fund zero output has anybody experienced something similar? Please let me know. submitted by /u/Low-Afternoon-764 [link] [comments]”
“yeah this hits. the way to make peace with it is to stop treating meta as the strategy and start treating it as one distribution channel among many, one you optimize for but never depend on. the verification hell, the zero support, the ad account bans that come out of nowhere, that's the tax you pay for renting attention on someone else's platform. build one owned channel in parallel from day one, email list, sms, whatever fits your audience, so if meta cuts you off tomorrow you still ha”
“Yeah, you're kind of on the money. It's gotten pretty bad lately. But I am trying to manage. It just feels like a lot of stuff is being ripped away and I can't do much about it, you know?”
“Whole year was going fantastic but from last 10-14 days nothing is working Struggling submitted by /u/smahatkhan [link] [comments]”
“It's changed so dramatically. It's weird. It used to be personal, and now it is just influencer pages and AI slop”
“Mine is still absolutely terrible. Not a single stable or reasonable metric. Traffic is down by 80%. At this rate, it looks like I won't make any money in August. I'm starting to run ads on TikTok. submitted by /u/Crazy_Web511 [link] [comments]”
“From July 27th until today, everything has been in decline. The only normal day was August 1st or 2nd. That's it! submitted by /u/Crazy_Web511 [link] [comments]”
“6 months, big drop? That “since 2026” shift is exactly what I saw when feed quality and Merchant Center approvals got stricter without warning, and my ROAS just tanked even though the products didn’t change. The fact your Google Shopping campaign dropped while everything else is acting up usually means an account/feed issue more than an ad problem.”
“Anyone here getting solid results with Meta lately? We always seem to see posts when things are going bad. It would be awesome to hear from people having good days too. It would give everyone a better picture of what’s actually happening, not just the rough moments. submitted by /u/KILLACULT [link] [comments]”
“For those of you who run an active Facebook page with a good following and are monetized, what does your page bring it for a monthly income if you care to share? submitted by /u/that1itguy [link] [comments]”
“Has meta been overspendng for anyone else? It overspent $4,000 in 48 hours Metrics plummeted submitted by /u/Responsible_Use4574 [link] [comments]”
“Meta said that their ad pricing had risen by 14% first quarter this year. Someone has to pay for that shi**y image ai ganerator they made. 🤷♂️”
“Watching something you built over 14 years deteriorate because of someone else's doing, does not feel great. Literally did everything right. Grew year over year, 12 years straight. Then Meta changed things and it basically is going away. Stolen from me. Literally they are taking someone's livelihood. I'm not looking for Ferarris here, just to keep the home my kids are growing up in. There is no reason for it not to work. submitted by /u/Bubbly_Setting_4217 [link] [c”
“I really don't get more optimistic until I see good results for 7 consecutive days using at least 50% of my daily investment budget. But I am seeing some improvement. The daily budget is really far below, about 5% of what I normally invest, but even with that I wasn't getting minimally acceptable results. Going from terrible to very bad is already progress. How are things going for you? submitted by /u/doutorgori15 [link] [comments]”