Reformatting One Newsletter for Every Platform Eats the Day
27 posts across 14 communities in the last 30 days; 41% from r/Newsletters.
“I kept rewriting the same content three times — once for the blog, again for LinkedIn, again for the newsletter. Built a waitlist page for a tool that automates this. Not selling anything yet, genuinely trying to figure out if this is a real problem for other people or just…”
“I'm considering starting a newsletter, I would like to use LinkedIn because it'd be less friction since my ideal-subscribers are already there. But I don't like that LinkedIn doesn't give you access to your subscribers emails, so that's why I'm still exploring platforms. Please…”
“**We talk a lot about what to add — new sections, new formats, new tools. But I'm curious about the subtractions. Was it a section readers never clicked? Sending on a schedule you couldn't keep? Over-designing every issue, cross-posting everywhere, obsessing over a metric that…”
Newsletter creators are overwhelmed by the effort required to repurpose their content for various social media platforms. The core writing is manageable, but the subsequent process of transforming a single newsletter into multiple posts across different channels is time-consuming, fragmented, and reliant on disparate tools. This creates a significant bottleneck and drains valuable time and energy.
SOURCES (60)
“Sharing content across different social channels. [re: What's one business process you wish you'd simplified earlier?]”
“I've spent years embedding, maintaining, and dealing with the limitations of email editors in my day job. And quite frankly, looking at the market, I think there's a lot of room for improvement. Between subpar user experiences, missing features, and ridiculously expensive pricing, I've had it. So I'm going to do it, backed by 12 years of experience, modern cloud infrastructure, and knowing what customers actually need. Goal is to build the best and most affordable embeddable emai”
“Every morning at 08:00 (London time), one random subscriber to The Soapbox is picked to write a single email. Whatever they write goes to everyone on the list the next morning. That's it. That's the product. How it works Sign up with just an email. No passwords, only sign-in links. Each morning one subscriber is drawn at random. Refer friends and you get extra entries (up to 10). The person picked writes one email: a subject and up to 2,000 characters of plain text. It's anonymous un”
“You hit send on an edition that took you six hours. Two days later nobody remembers it. Your X and LinkedIn have been quiet all week because writing the newsletter used up everything you had. That gap between publishing and showing up is what the tools below try to close. I'm Vicente, the solo founder of Letterly, and I've spent over a year building one of them. That makes me biased. I'm on this list, and I judged myself with the same filters as everyone else. Weigh my opinions accor”
“Hi! I’m curious how everyone is using all the different ways to post on OF (stories, messages, PPV, posts). I find myself defaulting to posts without an expiration date because I feel I get a lot of renewals and resubs for that reason. When people like what they see they eventually miss it and go back. I want to utilize other ways but not sure what to do. Thanks in advance. submitted by /u/yourplayfulkitten [link] [comments]”
“I’ll email them about it— I do like how it pours automatically into my newsletter [re: Substack vs. somewhere else for podcast creation?]”
“The themed blocks are smart; “dog out your inbox” sounds accidently perfect for making email less miserable. [re: Virtual co-working]”
“Social media algorithms have made organic reach tough lately, and I've noticed a shift toward private channels like Discord, email newsletters, or dedicated forums. Where are your most engaged listeners reaching out to you these days? Do you prefer keeping conversations on public socials, or have you set up a dedicated hub for your core audience? (Hey everyone! Full disclosure upfront: I'm affiliated with ElectraCast, but no pitches or links here, just genuine curiosity as a community me”
“Hello all. I really wanna get into the hustle of a newsletter and even if it fails I still think there would be a benefit like copywriting skills, but idk what to specifically do to gain audience. Let's say I wanna do my thing on a specifc niche, and will be gaining an audience through reddit, x or even threads...what do I actually do? Just start posting random stuff connected to the niche or educational stuff on it?? P.S. if there's a community like a discord group on this lemme know. &”
“This is something I'd actually use, rewriting the same idea for 3 formats is such a time sink. Curious how it handles tone differences though, my LinkedIn voice is pretty different from how I'd write other things. Does it let you tweak each output separately, or is it more one-size-fits-all?”
“I kept rewriting the same content three times — once for the blog, again for LinkedIn, again for the newsletter. Built a waitlist page for a tool that automates this. Not selling anything yet, genuinely trying to figure out if this is a real problem for other people or just mine. Blunt feedback welcome — link in the first comment. submitted by /u/spinzydigital [link] [comments]”
“Hey all, As I started the newsletter I keep on looking at different options, from Substack to Beehiiv, and all these platforms look bloated to me. I vibe-coded my own newsletter. Just having 270-odd subscribers I'm keen to know what advantage/disadvantage I have in having my own newsletter as compared to Beehive Substack. In particular I am more interested in Deliverability ( pwn newsletter is good or bad) Ability to grow Easy to iterate with Claude Code/ Codex /hermes/grokbot/openclaw For c”
“I'm considering starting a newsletter, I would like to use LinkedIn because it'd be less friction since my ideal-subscribers are already there. But I don't like that LinkedIn doesn't give you access to your subscribers emails, so that's why I'm still exploring platforms. Please help me with these questions: Are you still happy with LinkedIn or would prefer to have created it in another platform? If so, why are you disappointed on LinkedIn? What kind of stats does LinkedIn”
“i run a weekly marketing newsletter, and none of the editions show up on Google. I did this on purpose. Here's why: 1/ If you can Google or ChatGPT it, why subscribe? 2/ It makes emails feel special. Like something just for the readers. 3/ The full archive exist on the site, you gotta visit to read them. I still do SEO through blogs & landing pages. Trying to rank it on high volume keywords. SEO people, i know some of you may think it's dumb. Tell me why? submitted by /u/”
“I remember hearing Alex Hormozi say that email is basically the conversion platform of conversion platforms. His point was that social media, videos and ads are great for getting attention, but email is often where that attention actually turns into money. He also talked about how email supposedly has one of the highest returns of any marketing channel, with an average return of around $36 for every $1 spent, and that got me thinking. I run a web design agency, so I decided to actually take emai”
“So I write a marketing newsletter https://epicmarketingshit.com and my readers find it super valuable. However, I have hidden the editions from Google & LLMs. which means the editions won't be directly available for the LLMs & crawlers. but my website is. I post blogs, have landing pages, etc. But my goal with seo & aeo is to rank my landing pages on appropriate keywords, but at the same time, I don't want the content i researched & found by myself to get crawled by the L”
“**We talk a lot about what to add — new sections, new formats, new tools. But I'm curious about the subtractions. Was it a section readers never clicked? Sending on a schedule you couldn't keep? Over-designing every issue, cross-posting everywhere, obsessing over a metric that didn't matter? What did you cut, and what changed after?** submitted by /u/PodDon [link] [comments]”
“I've reached the point where even I'm getting bored with my own newsletter topics. If I look back at my archive, I feel like the edition topics are stale and the overall arch hasn't evolved much. If I feel this way, I imagine my readers are even more bored... I don't have a huge subscribership so I'm reluctant to just rely on open rates alone (still relatively high but easily skewed). How do you approach the evolution of your newsletter to stay relevant and interesting?”
“Agree with the core idea. The thing I'd keep per platform is the format, not the idea. Same point, but on LinkedIn it's 5 short lines with a line break after the first one, on X it's one sentence, on Reddit it's the whole reasoning because people here actually read. What killed me before was rewriting the IDEA for each place. Now I write it once properly and only adjust the length and the first line. The first line is where most of the platform difference lives anyway.”
“I’m wondering if there were any email newsletters you were on that were particularly helpful in planning? Really looking to find content outside of my set social media algorithms but not interested in adding magazine clutter to my already wedding overwhelmed apartment! submitted by /u/angusthechick [link] [comments]”
Thunderbird has one built in if you don’t want to mess with stuff
“With how quickly everything's been moving in tech in the last 2 years, I've been trying my best to stay up-to-date by signing up for 1-2 newsletters in the space. However, I've been severely disappointed with a lot of what's on the market: TL;DR : AI and Musk fanboys who's "product management" newsletter is just a collection of badly-written blogs by no-names whose references basically amount to Trust Me Bro et al. Superhuman AI: Takes company announcements as fact,”
“I've been working on a free student publication called The Student Tip, built around three parts of student life: productivity, money, and mental well-being. The newsletter is pretty simple: every Sunday, I send one practical idea and a short explanation for each of those three areas. Right now it’s on Substack, but the long term plan would be to have an independent website that has lots of useful articles, templates/other resources (some paid, some free), and a weekly newsletter to keep peo”
“I ran a gaming newsletter with 1,000+ subscribers from 2021–2024 using Substack, and honestly, it was pretty easy to use. The website component was super handy, it was basically free, and for what I was doing at the time, it was perfect and not complicated. Now I want to start writing a newsletter about the development process of my game, but I’m a little out of touch when it comes to which platforms are best these days. I basically want to write about my journey, thought process, changes, playt”
“Ha the URL is meant to be kitschy. Thank you for the feedback. I'll take a look at adding sample books on the landing page and moving the sign in to later in the flow. Two things to note that weren't mentioned in the initial post: 1) I imagine user acquisition will happen upon someone receiving the physical card from a friend or family member. Digital art (especially AI-generated) feels less special. Ie, I'm not focusing on digital-to-digital conversion but rather IRL to digital conv”
“yeah the nudge is what actually keeps it alive. i still blow the midweek day if nothing pings me. drafts ready in the morning beats starting from zero ngl”
“Every promo seems to create its own little rebuild tax. The offer changes, then someone tweaks the layout, mobile spacing, and copy, and suddenly the "same" template is a different thing again. Curious how other Shopify stores handle this. Do you keep a locked base template and only swap approved sections, or is rebuilding each campaign just part of the workflow? What has actually kept the brand consistent when freelancers or agencies touch it? submitted by /u/missuncleben”
“I’m trying to stup a newsletter for a small business, but I don’t know HTML and I’m not much of a designer. For anyone whose used different platforms, which ones have been easiest to live with? I'm not really looking for something that will take days to learn the system or that'll end up dramatically more expensive than expected down the line. submitted by /u/Dragonfruit_Marshall [link] [comments]”
“I'm aware of lead magnets, recommendation networks (Kit, Beehiiv, etc.), Substack notes, etc. But these don't seem easy to leverage. What other mechanisms are you folks leveraging? submitted by /u/fmvilas [link] [comments]”
“Good point, and the curl analogy fits. The raw feed staying a power-user thing feels right. What changes isn't the protocol, it's the reading surface on top of it. You mention Slack as the surface in those setups, and that's exactly it. The feed is plumbing. What people actually interact with is whatever sits on top of it. That's the part I find interesting. For a long time the only surfaces were the aggregator or something like Slack. Now the surface can be audio in the car, or”
“Hey there I just want to get multiple article about my SAAS to be out there on multiple tech news letters like devops.com , TLDR, Devops bulletein, The CTO Club, The news letter and DecOps'ish and many others. How do I reach out to them?? I am also ready to do some paid collaborations with them?? Are there any agencies that do this kind of distribution? I know of one Draft.dev Help this one out for me guys !! submitted by /u/QuoteForward5477 [link] [comments]”
“I'm about 8 months into a weekly newsletter. Tuesday night I wrote what I think is the best issue I've done, and the writing itself took maybe 70 minutes. Then I spent Thursday evening doing everything else: fixing a heading that broke on mobile, rebuilding an image block because the preview looked off, struggling with a link that kept getting styled wrong, checking the spam-safe version, updating the archive page, updating the subscribe box for the new issue, and then second-guessing th”
“Last week, I shared a post saying that I am a storyteller and want to start a newsletter. A lot of people here suggested Substack, and I did listen to them. I shared my first-ever post today, and I am looking for thoughts. I just wrote like 900 words, and since I am very new to the platform, I really have no idea how it works and stuff. It tok me around 15 minutes to even publish it lol. I would love some advice and some suggestions. submitted by /u/anxious_sunflower456 [link]”
“i def had to agreee! id work on the polish,, just know youve been really helpful!”
“I think most newsletters dont fail. Their creators just get tired before the compounding begins. I'm currently working on issue #3, and I've published two issues so far. That might not sound like much. Honestly, it doesn’t always feel like much either. You spend hours researching, writing, editing and designing an issue… Then you hit publish. 17 opens. 2 replies. Maybe 1 new subscriber. And you start wondering: "Is anyone actually going to care about this?" I've had that th”
What made the distribution setup take longer than you expected?
“Once all the setup work started eating the week, what did you cut or postpone first?”
“Why are creators reluctant to share their newsletter playbooks? or let's say, can I see those successful newsletters? can anyone help? submitted by /u/OkVariation1940 [link] [comments]”
“The idea was simple. Most newsletter directories show subscriber counts, but not whether they accept submissions, pitches, sponsors, etc. So I had an LLM go through them and find the “way in” for each newsletter, with a quote from the site as proof. It looked great… until I actually read the quotes 😅 One newsletter was marked “Takes free submissions, confirmed” based on: Yep. Just a Substack navbar. Others were sponsor ads, affiliate links, and even a random French blog post about project manag”
“Since last week I’ve been inside the rabbit hole of SEO and trying to understand how it can be beneficial. About me, I run Wifi Moolah, a newsletter in online businesses niche. I send 2-3 issues every week and currently am at 4.3k subs. Most of my subs come from Reddit itself. I’ve been thinking of diversifying my subscribers sources and somehow every time I search on Google/Claude, SEO comes up. Now I have no knowledge of SEO, tbh. I tried understanding some basics and stuff again thanks to Cla”
“Hey! I started a mail club last month and although I only got one subscriber, I'm pushing on. How do most of you schedule things? I'm sending out the letter the first week of each month, and it would include a catch up letter from the previous month. So you get the letter in September, but the letter is about what happened in August. Do you all include things from the previous month? Or do you send things out having to do with the month people will receive the letter. Thanks for the help”
“I’m building a newsletter from scratch and want to hear from people who’ve actually grown one. Not looking for generic advice like “post consistently” or “create great content.” I’m interested in what specifically moved the needle ideally with numbers. If you’ve grown a newsletter, I’d love to know: - How many subscribers do you have now? - Where did your first 100 come from? - What got you from 100 → 1,000? - What worked after 1,000+? - What’s your biggest acquisition channel today? - What did”
“It's hardly unique to Twitter but it's so frustrating how much "content" online requires an account. Whenever my friends send me something on Instagram or TikTok or a restaurant puts their menu on Instagram, I'm barraged with a thousand dark patterns forcing me to log in. Even Reddit is doing it now. I do wonder how much of this is to boost engagement versus another "wonderful" side effect from LLMs since they need training data.”
“I want to create them for people who are interested in starting a newsletter but haven't started because of so-and-so reasons, or for someone who already has a newsletter but doesn't know what to do with it after publishing a few editions. But I'm not sure about their most urgent problem. I tried searching for it but got no validation. Can anyone help, please? submitted by /u/marketer_shagufta [link] [comments]”
“Anyone got any tips for creating automation for your newsletter content to social Media posts/ Facebook advertising? I want to write and not spend time making social media posts submitted by /u/Zakaa119 [link] [comments]”
“Perhaps ask them what format do they prefer and you can adjust by writing in markdown and converting to their format before sending it off. As a concrete answer, the publishing houses I worked with all required .docx files, and this is non-negotiable. So I first do my thing in md but send them docx, and when I get the revised docx files back, I just do docx from that point on. It's a PITA, but better than turning myself into the PITA for the other party. From my experience, converting files”
“I am helping a DTC brand with their newsletter and their unsubscribe rate has been going up. So I wanted to understand a bit about when people unsubscribe from newsletters. What was the last brand newsletter you opted out of, and what pushed you to do it? Was it frequency, the content getting too salesy, boring subject lines, something else entirely? Trying to figure out what to fix versus what to leave alone, so any specifics help. What kept you subscribed to the ones you actually read? TIA. &#”
“I’ve been trying a small experiment with my newsletter. Asking someone to subscribe without showing them what they’ll receive always felt like asking them to take a blind leap. I decided to create a public archive where anyone can browse my previous issues before deciding whether the newsletter is right for them. It also gives older issues a longer life instead of letting them disappear into inbox history. Since making the archive public, I’ve noticed more organic traffic and a steady increase i”
“I ’ve been trying a small experiment with my newsletter. Asking someone to subscribe without showing them what they’ll receive always felt like asking them to take a blind leap. I decided to make my previous issues publicly available so people could browse the content before deciding whether the newsletter was right for them. It also gives older issues a longer life instead of letting them disappear into inbox history. Since making the archive public, I’ve noticed more organic traffic and a stea”
“We are a 14 people org, seed stage and send a monthly update to about 9 folks. I typically write a long but structured email: metrics at the top, a paragraph each on product, hiring and pipeline, then asks. Takes about 3 hours and I KNOW this is not too efficient and i hate it. A board member also mentioned about another company in his portfolio and how they approach investor updates - which are low commitment for the founder as well as easy to consume for them. Given he's seen these many in”
“I work with a non-profit and we've started sending out monthly newsletters with important dates and engagement opportunities. Though I'm the one who's in charge of getting it out to our audience, the information therein is most certainly a group effort. What would you say is the best way to compile input from my team? I've considered sending a monthly email to my team asking for input by a certain date, or creating a special slack channel where I'll request input but I'm”