Solo Founders Doubting Their Own Build
329 posts across 51 communities in the last 30 days; 16% from r/SideProject.
“I got overwhelmed and quit for a while. Then shit started breaking and I came up with a new ingenious way to make it all easier and halfway into that, I realized I had already tried it this way before and remembered why I abandoned that. I still haven’t achieved my goal of shit…”
“Do you continue as usual? Did you change plans for your marketing strategy? Do you go the "if you can't beat them, join them" route? Something else? I just want to know what everybody decided, no judgment.”
“I feel ya OP. Sometimes it starts with just 1 person taking an interest in what you’ve built. Then 1 more. getting noticed is often harder than building the thing itself. so much noise out there now. be happy to check out what you’re working on if you want to share a link. [re…”
Independent developers and founders experience a recurring cycle of excitement, rapid initial progress, followed by self-doubt, marketing anxiety, and a sense of overwhelming complexity as projects grow. This leads to stalled projects, feelings of embarrassment about promotion, and a loss of momentum. The core pain is the difficulty of sustaining motivation and navigating the complexities of building and launching products alone.
SOURCES (60)
“This is what's holding me back a lot I think. I'm too self conscious about my projects and afraid they'll fail. Irrational and stupid, I know. [re: You are not dumb enough to succeed.]”
“Dude that "put it down and come back later" trick is a lifesaver. My brain just glosses over dumb errors when I try to review right after building something, stepping away for even 15 minutes makes the obvious stuff jump out like a neon sign. [re: My heart is in my stomach right now]”
“you probably need to narrow it down more, dreams is too broad. i build little projects for myself all the time and the ones that work start with a very specific thing. like a mission for learning a new chord every day, that people can actually do together maybe find one niche and test it there first before making full platform [re: What if social media was built around missions that we can do together]”
“I’m building a place to lock in your shower thoughts, and maybe one day get them in front of companies. Would you use it? The idea is based on the fact everyone’s had a “wait, that’s actually a good idea” moment in the shower, then done nothing with it. Usually because you don’t know if it already exists, don’t know who’d want it, or you’re scared someone will steal it if you say it out loud. I’m working on an idea called IdeaVault (ironic i know) to fix that. Here’s how it would work in my eyes”
“the "deciding what to cut" part is where I feel it most. I write a one-page spec before prompting anything now, and if a feature doesn't fit on the page it waits. building got cheap but writing that page still takes real thought, which turns out to be the right amount of friction. [re: If building takes days now, what's the new slow part of your SaaS?]”
“That delay is what pushed me to build it; next-day suprise screenshots are the worst part. [re: I kept forgetting to stop Hubstaff, so I built a free, open-source app to see what it captures]”
“keep going [re: What I learned from my first Beta launch: When "Rationality" isn't enough.(I will not promote)]”
“I don’t know…I’m really enjoying the software factories that I’ve built lately.You can tell me they’re a waste of time, but man are they ever good at what I need them for.And it’s keeping all my code standardized, and all my repositories running the same way… I’m really enjoying working with them.Without them, AI just sort of solves the problem anyway it wants to in any given moment. Things get really chaotic.I basically just use them to enforce standards and consistency between similar projects”
“Bizarre it never crossed my mind to spend time on making those apps. They are incredibly boring. [re: Got fired, built a product for a year, and nobody uses it. Tell me why.]”
“No kidding, But I am done going around small sass projects, they are not making any money, they are hard to promote, market bla bla. timerai.online => this thing has everything about the timers. Strecthing, pomodoro, studying, breathing, cooking an egg, training, power naps, sleeping, brushin your teeth, making nice espress you can create your own timers, you can copy paste a youtube workout url it creates its timer(ios app only) Well this thing is nice but no money. It has this dummy and bea”
“i've built the weekend prototype before finding out the problem was a mild annoyance. now I ask what they're already paying or doing to avoid it. [re: The Trap of "I Can Build Anything Fast"]”
“Kept coming across posts in this subreddit from people discussing: a) working on their 2nd/3rd/4th/etc game b) working on multiple games and lamenting not being able to finish one before moving onto the next c) all of the above and I was genuinely dumbfounded how guys did it. In the span of a month I had an idea for 2 new games as I am still neck-deep in launching/figuring out marketing for my first. Is this the indiedev curse or condition that everyone succumbs to eventually? :D It has finally”
“You built a whole game and still nervous to share, I get that feeling too much [re: I built business game for kids]”
“Look, I built it for myself in the first place and I use it for almost a year and just now decided to share with others. Even if no one will use it (which is not true, I have users and even paid ones) I will keep it for myself. Linux VM and managed database is dirt cheap, blob storage as well. [re: Working on building my own task and project management tool]”
“The tricky part with idea tools is that people with lots of ideas rarely feel stuck at the capture step. They feel stuck at "would anyone actually pay for this?" So the opportunity feed and the validation step sound like the real product, and capture is something Notion or a notes app already does well enough. Since your user pool is too small to read usage data yet, I'd get answers by talking to people instead. Find 10 people who've recently posted asking whether their idea is”
“I think your question is too broad. You say you have the time, the money, and the motivation. But I'm not entirely convinced about the motivation part. If you were truly motivated to build something, wouldn't you already be taking steps toward it, even without knowing exactly which business to start? Maybe you have the resources and the desire to become an entrepreneur, but you haven't found a reason strong enough to actually begin. So instead of suggesting business ideas, I'd li”
“Building something quickly feels great, but I think getting the details right is just as important. I've been exploring AI-assisted website building with Autocoder and thinking about the balance between speed, functionality, and the overall user experience. Generating the first version is one thing. Making useful improvements and deciding what deserves attention next is another. For people building in public, how do you decide when to stop adding features and focus on improving what you'”
“I am thinking of building 3-4 project by next 6 month. Do you think this will attract recruiter or founder? [re: If you were building a startup today, what skills would you look for in a developer? (I will not promote"]”
“My drives were completely full. Turns out most of it was leftovers from building stuff. node_modules, .next, dist, build, Gradle, Rust target, Python venvs, all sitting in old projects. Everyone's vibe coding now so most of us have loads of projects lying around. I reckon a big chunk of our disk space is just this. So I spent a few hours with Claude Code and built StackSweep, just for fun. It scans a folder or a whole drive, works out each project's stack and marks every folder Safe, Rev”
“Hard part [re: I built a planner for myself. The hardest part had almost nothing to do with planning]”
“I can totally relate to it. Its like i have a road map but not the fuel. [re: Should i PAUSE or should i continue? (i will not promote)]”
“I got overwhelmed and quit for a while. Then shit started breaking and I came up with a new ingenious way to make it all easier and halfway into that, I realized I had already tried it this way before and remembered why I abandoned that. I still haven’t achieved my goal of shit “just working”…. [re: Anyone else slowly moving away from complicated self-hosted setups?]”
“That's the part nobody warns you about until you're in it. Writing code feels like progress because you can see it compile, but getting someone to care takes way longer and there's no progress bar [re: From idea to launch. Here's where I'm at.]”
“I took a look, and honestly I just went through a similar grind with Glyphh. The hard fact is software will never be the same. Your build has to be something people don’t think they can build themselves. If it is cheaper than the token burn and valuable enough to want the clean room is cleaning house. [re: Got fired, built a product for a year, and nobody uses it. Tell me why.]”
“Yeah I think so too, total dev trap. But it was interesting as a learning experience. Does it look decent as a portfolio project? [re: Eviscerate my idea]”
“Yeah this is where I am after getting over the "oooh shiny lets deploy this" phase and pivoted to optimizing/streamlining/securing now that my workloads have settled. Its crazy how fast I went from a single RaspberryPi, to having three mini PC's, NAS, managed switch, firewall, etc., but think I am done with new hardware until something breaks or I have an actual need for more. Even now with ~3-4VMs and ~28 containers I have tons of overheard between CPU, disk, and RAM One big move”
“I add something when I think it's interesting but I am also quick to nuke one if I don't like its design workflow or realized I don't use it enough to commit to it. [re: Anyone else slowly moving away from complicated self-hosted setups?]”
“No it just means what you are working on doesn't currently need it. You still need to know what it is you're trying to build, the product, what the product is for, and what tech the project should be built in before even using AI/LLMs, let alone have at least a foundational idea of any third party services that the product might be utilizing. [re: Are you behind if you don't use AI?]”
“respect for sharing the real timeline. the overnight success stories on here are so distorted. building, launching, and trying to promote everything manually takes an insane amount of grind before things click. how did things shift for you once you finally got past that first customer? [re: It took me 7 months to get my first paying customer!]”
“i keep meaning to build something like this but always end up scribbling on a napkin and losing it, so this is getting bookmarked the cached-token gap is the part nobody talks about. everyone fixates on the $1.20/M output number but if you're reusing a long system prompt or a big document, that $0.02/M cached rate completely flips the math. my own back-of-the-envelope stuff had the crossover way sooner until i accounted for how often i'm re-reading the same 40k tokens of context what sur”
“Hey everyone, I've been building games for years, and I still love doing it. But lately, I've found myself in a position where loving what I do isn't enough to keep doing it. I'm from Iran, and being a game developer here means dealing with barriers that many developers elsewhere never have to think about. Access to publishing tools and international services can be restricted, and something as basic as receiving payment for your work can turn into a complicated process. I've”
“Hey everyone, I've been building games for years, and I still love doing it. But lately, I've found myself in a position where loving what I do isn't enough to keep doing it. I'm from Iran, and being a game developer here means dealing with barriers that many developers elsewhere never have to think about. Access to publishing tools and international services can be restricted, and something as basic as receiving payment for your work can turn into a complicated process. I've”
“heh...i have 70 apps in production in past 3 years since I got laid off. [re: Designer by title, but I’m lowkey building apps and automations now. Where do I take this?]”
“That feeling is very common, and what usually breaks it is lowering the stakes rather than finding more motivation. Pick one small format, set a short time limit, and commit to publishing the first few videos even if they are rough. Early videos are practice, and almost nobody watches them closely, so there is less pressure than it feels like. It also helps to separate recording from judging. Record the whole thing without stopping, even when it feels stupid, and decide later what to cut. Most o”
“This was the best feedback I got from my mentor. Slow down. Taking a little longer to do work accurately is better than rework later. Stepping away and reviewing is always good because your brain sees what it wants to see sometimes when you've been working on something a long time. Fresh eyes are always best. At the same time, this is also WHY we have 2 sets of eyes review everything in industry. If your mistake made it past your reviewer,which is likely the manager who called you on it, the”
“I've been building a side project mostly by hand and had more or less the same dialogue playing in my head over and over. I think I made peace with it by explicitly listing out the goals - have fun, make something I'd use regularly, and learn and explore. Building a profitable business and competing with others is not a goal. So there's no point in trying to do it quickly and risking losing grasp on the codebase or getting overwhelmed with the agents. [re: Self built SaaS - Are you s”
“I'm 39, and after years learning Figma, Webflow, and Framer, I'm struggling to turn web design skills into consistent paying work. Since January, I've spoken with roughly 260 people through LinkedIn outreach. Some seemed interested, but conversations stalled. I've also sent 300+ cold emails, attended three Chamber of Commerce meetings, and joined local Facebook business groups. I've built four case-study websites and earned $1,000 collaborating with a mentor on a client proje”
“At least you proved how to build something people use. On to the next project! [re: Built something I'm not proud of. Got 1K visitors in 24h.]”
“Very true 🙏🏼 [re: My local directory finally has users. Now I’m trying not to ruin it by building too much.]”
“I know it’s simple, blah blah. I don’t care, okay? Maybe I’m stupid, but finally, I understand how to do it. After 7 stupid hours, I think it looks valid, and I’m happy with what I’ve done. Of course, it’s nothing compared other people do some point I learn new things, but I worked so hard on this stupid layout. and cuz of that am proud of this. submitted by /u/No_Elk_4073 [link] [comments]”
“Fair. I mentioned that its a work in progress to show im still improving it, not that its in shambles. It's more of an invitation that im open to letting it be shaped by the community. I’ve gone the paid route so I can give development and maintenance the time and attention they need. This isnt something i want left half baked. [re: Obsidian, served with butter (WYSIWYG editor showcase)]”
“I am several weeks into my first game which I am really looking forward to sharing more about soon, but I wanted to sense check my thinking about getting it out there initially. My current plan is as below, do you think this is a good way to proceed, am I missing something? In a few more weeks i will have what i'm calling like the pre-alpha, playable, showing the concept and quite unfinished obviously. But I want to get early feedback, some players, and start building some early interest. I&”
“Do you continue as usual? Did you change plans for your marketing strategy? Do you go the "if you can't beat them, join them" route? Something else? I just want to know what everybody decided, no judgment. submitted by /u/ned_poreyra [link] [comments]”
“I'm building a deckbuilder/card game/strategy game and been doing a lot of playtesting but it feels like it never ends. I keep finding issues with cards and systems, and every day I am doing a lot of changes and yet the list keeps going of things that need to be done (note: the list of things that need to be done at any moment is rather small, it's just that I keep noticing new things, and then I fix them, but then I notice new things etc). Am I doing something wrong? Or is this normal?”
“Built something similar for myself last year when I couldn't decide on moving cities or not. Sometimes just having the thoughts reflected back in different way is enough to unstuck your brain. Checked the site, clean interface but the free tier limits feel bit tight for someone who might need it in crisis mode. Maybe add a one-time "deep dive" session without signup? [re: I built an AI sounding board as I was stuck thinking about something and couldn't manage to see things clearly.”
“Ha, thank you, that's genuinely kind. I did think about building it myself, but I've got a pile of other prototypes I want to make first, so this one would end up on the back burner for a while. That's kind of why I posted it here, hoping someone else might build it, [re: A PC case that's also an air purifier: your PC already pulls air in, filters it, and blows it out]”
“That is a brilliant and deeply true way to look at being a founder. Building software is like building a world and giving your features free will—then watching them wander off in directions you didn't quite expect, until you step back in to shape them! We're all creators, but we're not all-knowing; sometimes people think we are. I love to say there is no "(i) in team, but there is one in (sometimes). Meaning, sometimes you have to go it alone, and sometimes you need a team. [re:”
“Haha, I totally understand that feeling! 😅 That’s actually one of the reasons I started building Doodlyo. Thanks for sharing! 🙌 [re: How do you turn your ideas into visual stories for social media?]”
“Genuine question, because I’m starting to realize some people I thought may have been knowledgeable about some parts of my project are not. submitted by /u/AwayToday5802 [link] [comments]”
“Also you could totally build a prototype using duct tape and zip ties. Don't let lack of skills stop you from getting creative with the skills you do already have. You can always learn new skills and improve. [re: A PC case that's also an air purifier: your PC already pulls air in, filters it, and blows it out]”
“I feel ya OP. Sometimes it starts with just 1 person taking an interest in what you’ve built. Then 1 more. getting noticed is often harder than building the thing itself. so much noise out there now. be happy to check out what you’re working on if you want to share a link. [re: Is getting any attention for a new app basically impossible now?]”
“That's actually smart, I need to start doing that instead of just hoping nothing breaks. [re: Every time I think I'm caught up something else needs fixing]”
“what you're describing sounds less like burnout and more like a meaning gap, which is a different problem entirely and probably won't be solved by a side project alone, at least not without first naming what kind of accomplishment you're actually chasing [re: What do you folks do nowadays to fill the gap from work?]”
“Building itself when you are the first user is the best [re: What make you feel that your project is alive except new users/customers?]”
“I will try to make this quick. I need a reality check. I am building a marketplace for independent creators, solo, and the hardest part has honestly not been the code. It has been the first twenty sellers. The pitch to a creator is simple: keep 80% of every sale, sell any kind of digital work from one profile, and split earnings with collaborators through a contract on the site. The pitch to a buyer is that they can check out without an account. Four creators are on it now. My plan is to sit wit”
Heyooo.... I've been working on a project since mid April, and I forced a store page up in August. I was trying to hit Next Fest but decided my demo wasn't what…
“def talk with people before building more. gotta fight the urge to build (talking from experience lol). unless this is just your own personal tool where you are building for yourself, in which case then go ham. [re: Building a SaaS in the gaps of a full-time job. Update 1]”
“I tried to post every day and burned out by week two. Now I just share one boring screenshot of whatever I shipped that week, every Monday morning. I don't bother with polish anymore. The ugly settings-page screenshots got way more replies than my polished launch posts ever did. [re: What is your simplest way to stay consistent with marketing while building a micro SaaS?]”
“i stopped “doing marketing” and just post whatever i shipped or broke that day. bug fix, dumb mistake, small win. takes 5 mins and people actually like the build in public stuff more than polished posts also every support question = a post. if one person asked, 50 others are wondering Just sit one day and think about what you did for the past week deeply and create content out of that in a sprint and you'll have a batch of week's worth content then just post it everywhere - X, Linkedin,”
“I am trying to use the spaces on real projects but hard to get it into my workflow when I’m used to doing things the way I have been forever and a day. I don’t really understand the collaboration aspect, which is also what I need, and it’s a little irksome ir won’t just fit everything on the screen and I have to scroll more. I’m patiently waiting for my dot. I think that will help a lot. I have two diff chat accounts, one for work and one for my small business. I’m dying to get a dot man. Sick o”
