Ad Campaigns Experience Erratic Spending After IOS Updates
20 posts across 4 communities in the last 30 days; 75% from r/FacebookAds.
“Anyone else seeing this? All ad campaigns have vanished on my mobile Facebook ads app?! I don’t have my laptop on my so can’t check desktop”
“My spending is still crawling barely spent 39% budget at 3pm, 1 sale. Never seen this before. Has your spending improved today? Trying to figure out if this is a meta issue or ad issue”
“Anyone else seeing spending super slow today and ctr dropped? No clicks on 5 campaigns in 1.5 hours never seen this. Impressions spend still increasing. Yesterday it spent super fast”
Advertisers report inconsistent campaign spending, particularly following iOS updates. Campaigns sometimes spend quickly or not at all, leading to overspending and poor results.
SOURCES (33)
“Anyone else seeing this? All ad campaigns have vanished on my mobile Facebook ads app?! I don’t have my laptop on my so can’t check desktop submitted by /u/Forward-Technology46 [link] [comments]”
“Slow spend today, 10/13? Is it just me or is campaign delivery moving extremely slow this morning? submitted by /u/Dry-Ability-8661 [link] [comments]”
“I ask this because on a long period of time the ROAS is really good, but if I look at the past week, it's not really at all. For example if i look at the past 30 days it shows ROAS 4x, but if i look at the past 4 days it's 1.30 So when do you know it's time to kill a campaign? submitted by /u/Cryptisel [link] [comments]”
“My spending is still crawling barely spent 39% budget at 3pm, 1 sale. Never seen this before. Has your spending improved today? Trying to figure out if this is a meta issue or ad issue submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“Anyone else seeing spending super slow today and ctr dropped? No clicks on 5 campaigns in 1.5 hours never seen this. Impressions spend still increasing. Yesterday it spent super fast submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“August September campaign been doing good - well à little fluctuations here to there but ever since end of September and October Fucking horrible What do we do? We’re practically losing money bunch of new concepts we had implemented felt like we are just burning cash what do we do run a new campaign at à higher budget with winners let it run for 1-2 days to recoup our losts or turn off majority of testing ads off in existing campaign or turn off our ads all together submitted by /u/U”
“Wow yesterday was fd up with sales as I mentioned in my post. Today is not good. Spending slow, usually fridays are busy, pretty dead only 1 conversion on 6 campaigns. Metas really broken amd not recovering. What are you seeing?? submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“It’s 11AM PDT as of now and one of my cost cap campaign just spend $1100 on $1000 total budget (and $980 of them on one ad)?? Usually this ccap spends $200-$600 total per day and if it spends on the high side it’s usually really good. Now the stats read an insanely low CPM, 1ATC, 0 purchase, low CPC and avg CTR. What the actual fuck the last time this happened the whole account over spent by almost 80% of the budget and the whole account is fucked. What is going on??? submitted by /u”
“Not to beat a dead horse with the ongoing issues recently, but one thing I did notice. I spend 300 a day. Sales have been fine through September, spend was average and would pick up and slow down throughout the day. Then October hit and recently noticed, as everyone, sales are down but the unusual is the slow to fast spend. Only started in past couple days but spend in mornings and afternoon is approximately 20%. Then evening burns through the remainder quickly and sometimes go over. Never done”
“Is anyone else experiencing bad performance since Oct 1? My campaigns are getting good metrics (4% ctr) but the new leads in Hubspot have been poor. I usually see a huge uptick from 6pm -10 pm which can account for almost a whole days worth of leads, but since oct1 thats slowed down massively. In Australia if that matters. submitted by /u/DotDotDot16 [link] [comments]”
“Has Facebook made any major changes to Ads recently? I’m running campaigns with the Sales objective, and they’ve been relatively stable for the past few months. But since October 1st, my sales have suddenly dropped to zero — literally no orders from one day to the next. My CTR, CPM, CPC, etc. are all basically unchanged . People are still clicking on my ads, but they’re simply not buying. I had a very similar situation last year around September. It eventually stabilized after about two months .”
“Anyone actually seeing limited by budget badges hurting their campaigns? submitted by /u/TreePube [link] [comments]”
“Anyone noticing today ad spend really slow? Only $26 spent across 6 campaigns on $350 spend. Makes no sense. Yesterday ot overspent alittle but not much. What are you seeing today? submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“today my campaigns are barely spending. do you guys see the same? submitted by /u/Ok_Donut_8946 [link] [comments]”
“Spent most budget already, 1 conv. On 6 campaigns. Wtf is happening today? A complete wreck submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“I have had a ad running for months in a campaign doing 2 roas. Day before yesterday I noticed the campaign stopped spending after the outage at 1pm but other campaigns were spending fine. I turned off campaign and turned it back on, it started spending. The next day spending fine too. Yesterday I noticed it spent fine and then stopped in evening again. Today the winning ad in the adset stopped spending but the other ad in the adset is spending slow. This ad has never got spend because the winnin”
“Hello guys, I am promoting my mobile game through Google Ads. I ran some install campaigns, and after getting decent performance, I switched to a ROAS campaign with a 100% target. However, since Day 1, the campaign has been spending only around 10% of my daily budget. After 3 days, I reduced the target ROAS to 80%, but there has still no improvement in spending. How can I fix this issue? What am I doing wrong? If you need more details, I can provide them. For now, I just briefly described the pr”
“What the flip is going on since August update… now all our budget is moving out of shopping and into search on our pmax campaigns submitted by /u/TreePube [link] [comments]”
“Has anybody seen a positive/negative shift in performance since the August 17th bidding algorithm update? For one of my clients in particular, we've seen CPC decrease and traffic spike along with decreased conv value and conv, upon closer inspection we've had a lot of traffic shifted into the discover network (found via channel performance reports) I'm wondering if this is the same for other advertisers and what can be done to combat this. submitted by /u/Pristine_Gap395”
“We’ve had a few campaigns look profitable when we increased spend, then checked the same date range a couple weeks later and the result was noticeably worse. Nothing was technically broken, Meta/Google had backfilled conversions, Shopify had more refunds come through and finance was looking at settled revenue while marketing was still using the numbers available at the time. I’m still pretty new to this, so there might be an obvious solution I’m missing. How do you deal with it? Right now once t”
“For the past few days, my campaigns have been underdelivering and not spending the allocated budget. But today seems to be the peak of it - the budget spend has practically frozen. A billion-dollar corporation. What an embarrassment. submitted by /u/Crazy_Web511 [link] [comments]”
“I’ve having an issue with campaigns not spending the last 72 hours. Anyone know why? Conversion event is firing no flags by meta, pixel is setup correctly. submitted by /u/Jayyson-_- [link] [comments]”
“What are you seeing today? Wow not one sale on 5 campaigns yet. Spending slow. submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“So, have a campaign set to $5 a day, got charged 4.4k for today! Wondering if it is just me or someone else too. Disabled the campaign and reached out to Google support (no response yet) but feeling very weird. submitted by /u/thinktank08 [link] [comments]”
“Hello guys, this is my data from same campaing over the months... any tip why it ROAS droping. it is campaing for install - ios app. No changes in creative. Month Spend Installs CPI Purchases Revenue ROAS PNO June $432 1,870 $0.23 124 $4,145 9.60 10.42% July $3,762 5,983 $0.63 341 $12,089 3.21 31.12% August $3,191 3,140 $1.02 149 $5,866 1.84 54.40% submitted by /u/Far_Band6799 [link] [comments]”
“Have Android game, was running cheap ads ($5 a day) to optimize for installs and then in app engagement for the last 6 months. Improved the game store, retention metrics and satisfied with the current state. The campaign is for all countries and languages to get the cheapest CPA. Despite trying to optimize for various engagement events there are almost no purchase events. I understand that if I get the cheapest users from the current campaign they are unlikely to pay for in app products. Prices”
“Hello guys, I’m having trouble with starting up my old winning campaigns. The campaigns have been running about a month ago. Now when they won’t spend a single cent for the past 24h. I tried updating the budget, but to no effect. I’m looking to avoid making duplicates, since the original campaigns are well optimised, and have thousands of ad spend. Did anyone have this kind of issue? submitted by /u/Still-Trainer-2806 [link] [comments]”
“Anyone experiencing this at the moment? Decade old account, major home services marketplace. Ran accounts in-house for the past 4 years. Used to always spend close to campaign level daily limits then suddenly 1-3 Sept the spends are double the limit, which I know the fine print says will happen but timing is unusual. Nothing odd in auction insights, no other technical changes made. Wondering if something fishy is going on at Google. Maybe their mid Aug cash grab didn't drive enough revenue s”
“I was spending 3k/day consistently and it suddenly stopped spending today what's going on? Anyone else or is it just me? submitted by /u/Necessary_Day1715 [link] [comments]”
“We have a small-ish, monthly, balanced budget campaign for what have historically been our lower spending jobs. It spent the entire budget overnight. Luckily it didn’t do the same to all of our campaigns, but I guess we’re going fully proactive for some jobs this month. submitted by /u/H_Mc [link] [comments]”
“Normally Wednesdays are great for us. Silent today. We’ve been seeing odd metrics following Monday. Feels like every time they roll out an IOS update it causes issues. Could just be bidding for Labor Day sales? Too many fish in the pond. When will it ever stabilize 😩 submitted by /u/Emergency-Finger1525 [link] [comments]”
“Hey guys, before fb used to spend after 20 min of campaign open but from last week its not even spending for some hours and after some hours it overspend the amount. Like a burst amount with no results. I don’t know whats wrong. I dont run bid cap or cost cap. Anyone going through the same thing? How can i solve it? submitted by /u/mrduck788 [link] [comments]”