Facebook ad managers see unexpected drops in performance
12 posts in the last 30 days, all from r/FacebookAds.
“Is anyone else losing their mind over how Meta is allocating creative across placements since the new media setup rolled out? This week the Meta Ads updates have turned up a notch. With manual placements now gone from ad set level, now Meta uses Customise Media to pair my 4:5…”
“Hoping this is just a preview bug... but the audio isn't playing for anything Instagram related in the preview section (Meta Ads Manager). Facebook? Totally fine. Even when I strip out music and reupload, still have the same issue with IG. I've even gone back to ads I ran months…”
“Does anyone else have the bug where primary texts and headline disappear in the actual ad? I‘m getting my own ads shown pretty frequently on insta (on my private account) and I noticed that my primary is missing in many of them. Especially in recent published ads. Primary is…”
Several users report a sudden decline in Facebook ad campaign performance, describing it as 'dead' and experiencing issues with headline and primary text disappearing after publishing. This suggests platform-wide instability or algorithm changes impacting ad visibility.
SOURCES (20)
“Is anyone else losing their mind over how Meta is allocating creative across placements since the new media setup rolled out? This week the Meta Ads updates have turned up a notch. With manual placements now gone from ad set level, now Meta uses Customise…”
Any improvements? submitted by /u/Huge_Kaleidoscope_40 [link] [comments]
“Hi, I thought Meta fixed some of their bugs. But when I'm trying publish a campaign, I'm getting this error: "Flexible format unsupported by objective: The selected objective does not support flexible format at this time. Choose a different objective type. (#3858343)" It's a sales campaign. I have a 1080x1920 video. Funny thing the error is telling me to choose a different objective type, but I'm unable to change the grayed-out sales objective… Has anyone encountered th”
“Hey everyone, Looking for some insights, dealing to what feels like a wall. I had to make a new ad account recently, been running and scaling on it for over a month now. My pixel is well seasoned, (my old ad account had 186k+ spend behind it). Every time I scale to $300 budget or more, the performance completely drops. My CPA spikes, ROAS drops unprofitably. Cpc, ctr and CPMs remain the same. For some background, currently just run one CBO campaign, with 3 of my winners getting majority of the s”
Any improvements? submitted by /u/Huge_Kaleidoscope_40 [link] [comments]
“How are facebook ads specifically the new whats-app ads perfoming for you guys nowadays? submitted by /u/Powerful-Fox5742 [link] [comments]”
“Hoping this is just a preview bug... but the audio isn't playing for anything Instagram related in the preview section (Meta Ads Manager). Facebook? Totally fine. Even when I strip out music and reupload, still have the same issue with IG. I've even gone back to ads I ran months ago and there is no audio for anything Instagram. When I go to the media gallery within the Instagram app on my phone, there's no audio ... UNTIL I download it. Then there is audio. My memory is failing me, b”
“Does anyone else have the bug where primary texts and headline disappear in the actual ad? I‘m getting my own ads shown pretty frequently on insta (on my private account) and I noticed that my primary is missing in many of them. Especially in recent published ads. Primary is showing in ads library and in ads manager where I wrote them. Just not on the actual ad that gets shown to people. It’s either the headline or description that’s showing but not the primary. Super frustrating … does anyone k”
“Anyone noticed better/worse campaign performance since the big screw over many got hit with earlier this month? submitted by /u/Stingxoj [link] [comments]”
“It's the most annoying thing, it shows the links in the preview but when I actually see the ad it doesn't have the link. Terrible bc I usually do that to decrease cpc. submitted by /u/Forsaken_Coconut3717 [link] [comments]”
“Huge drop from Sunday on conversions. Today not great. What are you seeing? submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“Is anyone else having this issue? I can’t edit, duplicate or create ads right now. It gets stuck in processing then ultimately doesn’t publish with no errors. submitted by /u/sydneebmusic [link] [comments]”
“Yesterday and today seems like conversions dropped after Wednesday. What are you seeing? submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“My campaign collapse on September 7 and I still hasn’t recovered. I also find out new bugs every few days in ad manager, including issues with the column filters. Now within the same active campaign, some ads are showing as active while others are showing as learning. I’m confused about the actual campaign status. Has it gone back into the learning phase or is it still fully active? It’s a single campaign, but ads manager seem to be showing two different status at the same time. Has anyone else”
“Message in title has appeared in my Ads Manager interface, but I'm not seeing confirmation of this being the case via any other source (and the Ad limits per page tab in my page settings is still showing a limit). Can anyone confirm the limits have been removed? submitted by /u/arjemya [link] [comments]”
“Anybody seeing an ads recovery yet? Last week after Tuesday was more or less a bloodbath in line with what I saw Breezeway was reporting, like a switch flipped when Meta guys came back into office. Anybody seeing any signs of recovery - it’s been over a week now! submitted by /u/Maximum_Agent_6660 [link] [comments]”
“📉Meta Ads Performance Suddenly Dropped — Anyone Else? Our September performance started quite well, but since Monday, Campaign result have suddenly dropped to 0. What’s interesting is that CPC, CTR, and LPV are still performing almost the same as before. So the traffic quality/delivery metrics don’t seem to have changed significantly. This makes me wonder: Is there any ongoing Meta update, algorithm/delivery change, or tracking issue affecting purchase optimization recently? Or could this be so”
“Has anyone else been experiencing issues with meta since Monday? My performance has fallen off a cliff, and one of my new ad set is showing only a green dots in the delivery column was no status text, unlike my other ad sets. I’m not sure whether this ad set is currently active or still in the learning phase. Also, my two months old manual campaign is now showing as advantage+ even though I haven’t made any change, I can still see that the audience is manually set, but the campaign itself is lab”
“I work with Meta Ads for several small businesses, and lately Ads Manager has been unusually frustrating. Things that used to be pretty straightforward seem to move around constantly, settings don’t appear where I expect them to, and some options only show up depending on the campaign setup. A few recent examples: trying to schedule an offer for specific days of the week settings appearing/disappearing depending on campaign structure Audience Advantage controls being unnecessarily confusing I’m”