Copywriters lose work to AI and commoditization
15 posts across 3 communities in the last 90 days; 87% from r/copywriting.
“I keep thinking AI could push copywriting in two directions. Either good copywriters become more valuable because people get tired of generic AI copy. Or companies use AI for most of the production work, junior roles shrink, and one experienced copywriter ends up doing the work…”
“I've been a freelance copywriter over 10 years. I was previously a journalist. I also have a degree in criminology and another degree in natural medicine. For those 10 years freelancing, I've always had enough work to support myself and even travel the world. I've written for…”
“I have a somewhat adequate understanding of what exactly copy is and how to derive ideas from AI, how to do market and competitor research to improve my ideal client's engagement, and a bunch of other stuff. However, I still have room for improvement. In case anyone asks, I…”
Copywriters with over a decade of experience report that AI tools and subscription-based platforms have commoditized their craft, reducing demand for traditional writing services. Clients now expect them to manage AI-driven workflows instead of producing original content.
SOURCES (15)
“I've been a freelance copywriter over 10 years. I was previously a journalist. I also have a degree in criminology and another degree in natural medicine. For those 10 years freelancing, I've always had enough work to support myself and even travel the world. I've…”
Hello, I’m a journalist researching writers whose positions have been eliminated or replaced by AI, and what they’ve done next. If this happened to you, I’d love to hear your story. Please…
“I have a somewhat adequate understanding of what exactly copy is and how to derive ideas from AI, how to do market and competitor research to improve my ideal client's engagement, and a bunch of other stuff. However, I still have room for improvement. In case anyone asks, I never *properly* outreached to clients because, in all honesty, if I somehow did get a client in my hands, I wouldn't have enough time and resources to provide them with satisfactory results that they're looking f”
“I am usually not someone who gets annoyed by insane job postings on sites like Upwork but this one here takes the cake for its audacity. US-based agency, millions spent but the rate for German copy is 0.02 USD a word? https://i.postimg.cc/4xWq5ZY3/lolwhat.png If you are thinking of becoming a copywriter, just don't. It has always been hard but the last 2 years it has just been getting absurd. I used to work for this agency and got paid 0.1 USD a word before and their work was never easy. Ver”
“Either there will be too much work for copywriters who actually write good copy, not the ones who just used Claude, GPT, and did some research, gathered all the material, and put all that into AI, and that AI made the copy. Or AI will take over most of the copywriting work, and there will be no junior copywriter roles, but the pressure on the senior manager will be massive because he has to do all the work, and maybe he will also have a good salary. Because what I see on the internet is that the”
“I keep thinking AI could push copywriting in two directions. Either good copywriters become more valuable because people get tired of generic AI copy. Or companies use AI for most of the production work, junior roles shrink, and one experienced copywriter ends up doing the work that used to need a whole team. That’s the part I find interesting. If AI removes a lot of beginner-level work, how do beginners get enough experience to become senior copywriters? And on the other side, there are still p”
“There is a client I picked up a few months ago and the product is fine, does what it says, nothing wrong with it, but I have zero personal connection to it. The copy I write for them is technically solid. Good structure, clear benefits, reasonable CTA. But it feels like it was assembled rather than written. Compare that to my own ecom store where I genuinely think the product is worth buying, and even though I've complained about the paralysis of knowing too much, when I do get a sentence ri”
“I'm going old school (think Gary Halbert style) and writing a weekly letter on copywriting, psychology, marketing, and conversion optimization. If you're into that kind of thing, bookmark the link above (heck, go give it a read if you can spare a few minutes). You can subscribe and have it delivered weekly to your inbox too if that's your thing. Anyway, that's all I got. Bye for now. ✌️ submitted by /u/Jefvandegraaf [link] [comments]”
“Man I get so demotivated whenever I see some instagram guru ranking best skills for 2026. Not only 1 but more than 1 guy just listed Copywriting as D tier and E tier skill. And sorry for the poor grammar ,I'm going to sleep now. Gn.... submitted by /u/Suspicious-Low-2234 [link] [comments]”
“I'm just going to talk about one of the so-called modern legends of copywriting, Stefan Georgi. He's a modern-day copywriter who had the Copy Accelerator Mastermind, which cost, I believe, around $30,000 to get into. Does he still write copy? Because I remember a couple of years ago, pre-COVID, he was considered one of the best copywriters, and a lot of people in the space used to vouch for him. I remember hearing that he would charge around $50,000 for a sales letter. I've also had”
“I have seen Neville's stuff for sometime. However, I am about intermediate level at copywriting. Has anyone taken his course? Was it worth it and is it mainly videos or written content? submitted by /u/Unlikely-Ebb7375 [link] [comments]”
“To start, I do use AI to help me write the overview which includes keywords, structure with Hs, and style of writing. I keep it very high level and sometimes granular to the point of being specific of basically saying "hey, writer #2, this is what I need". We work in SaaS so it's very precise on what details we have to have per section. When my writer comes back with the first draft, it'll have all the signs of AI slop : laundry listing, em-dashes, run on sentences, ~1,000 word”
“CoPyWrITinG DEAD I just forgot what I was going to write right now.... I thi N k there i S a trend going where everyone is saying copywriting is dead.. I'll tr Y to write the worst copy here just for f U n to check just to c H eck if copyw T iting is really dead because I don't know why my posts are hitting 4 0 k views and some T imes even more... I got memory of 70 years ol D man 😅. submitted by /u/Suspicious-Low-2234 [link] [comments]”
“Ahh it was long but I got there eventually, this copywriting piece took me 3 hours by the way. Really curious to hear what you think: SL: The true king of the beasts You've been lied to your whole life Probably not about something related to your health, wealth or relationship status But about something equally as important. Insane right? When you were told about the most powerful land predator, Was it the panthera leo fossilis, the 5 foot 8 inches tall super lion from Germany, set with a po”
“Been writing for more than 10 years now and since past 2 years i have seen that copywriting has been commoditised heavily Earlier business marketing was simple, now with AI and tools, it has become a SaaS subscription If you write yourself, and client passes it through AI detection, the outcome shows plagiarism (which is like pot calling the kettle black) Most of my clients now want me to manage content, and my role is now more to manage inbound funnels (which is great) But the idea of true writ”