New Ecommerce Sellers Lost on Meta/Google Ads

“Curious what's converting for everyone lately. Creative angles, targeting, offers, landing pages, whatever's moving the needle. For me cold traffic still leaks compared to referrals, so I've been testing tighter qualification up front. What's working on your end? submitted by /u/LukaFuturaLab [link] [comments]”

“Hey there, haven't been on the tools for a while so apologies in advance if this is stupid. I'm trying to upload some simple ads, 1 video and 1 image, conversion being a simple form submit on my website. The Issue: I have different versions of my creative, only difference being the aspect ratios. In the past, all i had to do was go into the creative set up, upload the media, then go into the Edit Crops section, then I would get the option to upload the right image to the right aspect rat”

“Hello! new to Meta ads and trying to learn on a small budget. For those of you running lead generation campaigns, how do you decide if the issue with performance is creative fatigue? I’ve seen a few posts on linked in recently about how people don’t test the landing/opt-in page as much as they should. So how do you decide when to change creatives vs when to change the opt-in? Ps: Please explain like I’m 5, I’m not yet used to all the technical terms lol submitted by /u/PythonFunnelGu”

“OpenAI opened self-serve ChatGPT Ads a few months back (no minimum spend, CPC/CPM bidding). Curious if anyone here has actually run campaigns on it yet. A few things I want to know from real experience: What CPCs/CPMs are you actually seeing? Conversion rates compared to Google Ads or Meta? Is targeting/reporting good enough to judge ROI, or is it still too aggregated/black-box? Worth testing for a small local business budget, or still early/risky? Not looking for marketing blog fluff —”

“So, the ad account is not new. Ads have been running for almost a year but mostly for lead generation and awareness campaigns. Now I’m running a Sales campaign but there’s one issue: I’m running the ads with an interest-based audience only on Instagram, and the CPM is around ₹40 - ₹ 80 ($0.40–$0.80). For a Sales campaign that seems too low it feels more like I’m running a Traffic campaign. I’m able to reach a large potential audience but the CTR is low. Any suggestions on how I can fix this issu”

“Hey everyone. I've been running Meta ads for a while now, but I sometimes run into issues with wrong placements. I'm using Advantage+, including Placements. For Creative+ I only have "Relevant Comments" and "Adjust Brightness and Contrast" enabled. Still, colleagues of mine often send me screenshots of the wrong formats. Even though I specifically assign a format for each placement group: Ads on Facebook Reels Stories, Status, Reels, In-stream for Reels, Search result”

“Go with B. The logic behind A, that paid wastes money on a cold pixel with no data, is backwards from how Meta works now. I optimize for purchase from day one on every account, including brand new pixels with zero history, because Meta already has enough data across its network to find buyers cold. Spending two months on organic first just delays the one thing you actually need to know, which is whether people buy this product at this price. Paid answers that in a couple of weeks. Start small th”

“I started a campaign on 8/29 at max conversions. after 48 hours and zero impressions, I switched to max clicks, no max click target. It's been another 48 hours with no impressions. google ads AI help is telling me that I have a $.01 max bid cap. but, everywhere they tell me to look, there is no max bid cap set. not at the campaign level, not at the ad group level, not at the portfolio level, not at the kw level. my campaign is eligible. over 500 exact match kw with volume. Over 100 zipcodes”

“Running a brand new BM, ad account, and pixel. Been spending at or near my $78 daily spend limit for over a week with every payment (daily fund top ups) going through successfully, and Meta hasn’t increased it. I’ve got the “Build trust by verifying your business” prompt in billing settings. Is business verification something you need to do to operate normally - meaning your spend limit increases over time and your CPM isn’t inflated? Or is it optional and things just improve naturally with cons”

“Hi if I have 2 domains targeting different countries on same pixel do I need to separate events for each campaign I spoke with meta support they said I need to separate events at adsets but I can’t update events once the adset created And can I create ga tag seperate for both Also I have CAPI setup installed with stape on one domain Thanks submitted by /u/Efficient_File2783 [link] [comments]”

“We are expanding to a new market which means a new domain and a new country to target. I have found very conflicting information about whats the best path to take to do this safely and technically sound. Some "experts" say that you should never ever create another google ads account for your business as this will trigger a suspension of both accounts, others say that creating a new account for expanding is an accepted practice and preferred so you dont risk the health and good standing”

“How many sales a day do you make from Meta ads and how much are u spending? submitted by /u/aliciq [link] [comments]”

“Started a $75/day CBO today after relaunching some previous winners + testing a few new creatives. Current blended metrics after about $64 spend : CPM: $20.21 CPC: $0.69 Link CTR: 2.91% Frequency: 1.38 Cost per ATC: $6.39 Cost per checkout: $10.66 Meta-attributed purchases: 0 so far I have had 2 store sales today , but Meta hasn’t attributed either of them yet, so I’m not sure if they came from ads or another source. The campaign has 2 ad sets: 1. Babel This is a previously proven overall ad set”

“People say, copy competitors winning ads, but when your competitor runs 400+ ads, and you have $30/day budget, how to know which ads to replicate? In clothing/fashion niche, which works better, statics or videos, or does it completely rely on the product and niche? How to know based on your niche which one works better? Does meta campaign settings really matter? I'm new to ads, and ads manager looks like a plane cockpit, where can I get information no how to set things up properly? can i tru”

“Could anyone recommend free sources on how to learn and run ads on meta? Maybe trusted YouTube creators or something similar, that gives no fluff and walks through everything like how to spot winning ads of competitors, how to make them for your brand, how to set up the campaigns etc... Because if you just simply search up on YouTube about meta ads, there is so many videos where it feels like you don't know which one to trust, and which one is actually talking truthfully without trying to se”

“great hook list. the challenge is testing all of them fast enough before the winning angles fatigue. we take hooks like these and run them through arcads each hook becomes a video ad with an AI presenter delivering it to camera. 50 hooks × 3 presenter styles = 150 ad variants in a day. impossible with traditional production. the data shows which hooks actually perform vs which just sound good on paper. "wait, that hook worked?" is a weekly revelation for us. hook quality matters but ho”

“Hi guys, i am selling a low ticket Google business profile optimization for $47 first month then $197, no contracts or anything so they can try the service, its for cleaning companies. Right now, i have been running ads for 3 days at $20 a day, i only got 1 booked call. The ads are doing great metric wise, but they are dropping off on the landing page, although its just a calendar booking page, and they already know the price from the ads, all ads have price on them. Do i change it to self check”

“The idea to reverse search ad angles is pretty cool. Kind of gave me an idea Especially if you’re able to get a hold of winning ad, whether it be image or video, that combine with the comments of the ad maybe really beneficial interesting to see. If it’s a video what I’ve been doing recently is using Gemini to analyze the video transcribe if needed and use an apify scraper to scrape the comments”

“I created a new account and launched a shopping campaign. I set a low budget of $15, and it was reached very quickly. Even with such a low budget, the conversion rate is good, so I was thinking of doubling that amount. Is there any risk? The campaign is still in the learning phase. submitted by /u/Wonderful_Interest45 [link] [comments]”

“Hello everyone, I recently started a print on demand store using Shopify and I have designs that are hunting specific I have been running ads for like one week ($5-10 a day) with two ads running at the same time and I have yet to get a single sale. My new ads (one with hoodies one with tshirts) have done alot better I’ve gotten 200 link clicks and about 3700 “reach” but I have yet to get a single sale and I truly like the designs I have but they just aren’t selling any advice? submitted by”

“I’ve been working hands on with meta ads and performance marketing, having managed $5M+ in ad spend across campaigns, with particularly deep experience in the clothing/fashion/e-commerce space. happy to share practical insights from managing real budgets rather than just theory. Drop your questions below. submitted by /u/RaviDevraj [link] [comments]”

“I've only gave organic marketing experience till now but want to learn in the areas of paid ads (campaigns, boost post, seo, google ai max, aeo, geo) as my new role demands that I learn the basics quickly. Below is what ChatGPT gave me as a month long 'Crash Course'. Please let me know if it's good + changes + resources I would additionally need. 🙏🙏 Thank you in advance. ❤️ Your 4-week Paid Ads Crash Course Time: 2 hours/day Duration: 28 days Total: ~56 focused hours Week 1 — M”

“i created a meta campaign and ad set for a client last night, but did not create any ads. i paused the campaign last night. this morning i went in and created the ads and i noticed one said "learning" so i went back out to the campaign level and the campaign was paused but the delivery said "active". the campaign had spent ~$100 while being paused. i have been running ads for clients for 8 years and have never had this happen. i am fighting for my life with meta support, but”

“I've been taking care of our Facebook Ads for the past 3 years for our small renovation business. It's seasonal, so obviously there are some highs and lows. We should be going into the high season now. I've started a campaign a couple of weeks ago and we were getting many lead form submissions. One campaign, two ad sets (targeting two different areas, with separate budgets), and each ad set has one video, one carrousel, one static image. A few days ago, I made a small change in the b”

“I've only ever used automated bidding across my campaigns and clients, mostly in the B2B/SaaS space. However, a lot of them have extremely low budgets (3k per month, sometimes 7k) and I decided to test out manual CPC on Brand campaigns, since I want to be as efficient with their small budgets as possible, and we were seeing sporadic behavior in convesion volume month-to-month for one client in particular. Since running, CPCs have improved even though my max CPC bid is twice as high as the ac”

As in title submitted by /u/mrduck788 [link] [comments]

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“Last month I spent around $2,500 on Etsy Ad s and another $700 on Etsy fees , while my profit after production costs was only around $600 . The frustrating part is that the majority of my sales come from ads. When I turn Etsy Ads off, my shop basically looks dead. I get very little organic traffic, and the organic traffic I do get doesn’t seem to convert particularly well. At this point, it feels like I’m working just to give a huge portion of my revenue back to Etsy through advertising. I obvio”

“Hey guys so I'm new to running ads and I was wondering what if you guys could give me some advice on a few questions I have: What does a creative need to look like (static) What framework/Tipps do you guys have when it comes to copy? (Not in the creative but the actual copy of a static ad) What rules do you guys recommend when it comes to how much I should spend per creative/ad set etc...? When do I scale an ad? When do I kill an ad? Any remaining Tipps for local service ads (I do window cle”

“I'm learning Meta Ads and trying to understand what tools experienced marketers actually use in their day-to-day work. Apart from Meta Ads Manager, what tools do you use for: • Ad and competitor research • Audience and campaign strategy • Creative development • Tracking and attribution • Performance analysis • Reporting and optimization Note: I'm particularly interested in practical tools you actually use regularly, rather than a long list of tools you've heard about. Would love to h”

“Hello! I have been creating videos for clients for years now but I'm finally taking charge of running the ads in the meta suite for the clients. I am about to launch my first campaign and wanted to put everything I was doing here in case anyone had any other thoughts on what I could do better! The ads are for a services based company so I'm running lead ads with 3 creatives (2 video and 1 static and I will be A/B testing each creative with an alternate) . I have the budget set for aprox”

“fb ads usually flop cold unless the offer itself is already proven, the ads just make a weak offer expensive what worked better for me was short video showing the actual work on tiktok/reels, then retarget the people who watched. also depends what you sell tbh, b2b leads came from dms not ads”

“the thing to check on those agency setups is whose business manager the ad account actually sits in. if it's theirs, you're renting your own spend history, and getting out later costs more than the limit problem does. we just pay the card down mid-day instead of waiting on the cycle, two or three payments if something's running hot. ugly but nobody else ends up holding the account.”

“The scary part here isn't really the ad spend, it's the timing gap between paying for ads/inventory and actually collecting the revenue. I'd build a simple daily cash forecast that shows ad spend, inventory payments, processor payouts, refunds and the credit-card due dates, because that's where you can see the crunch coming before it hits. I wouldn't rely too heavily on one credit facility either, especially if the whole business can get stuck when a card gets frozen or a lim”

“Watch what happens the first time they need to change something after you've set it up. We did all the menu entry for restaurants and it meant nobody in the shop knew how to change a price, so every single change came back to us as a support message. I still do the setup but I make them add the last two items themselves while I'm sitting there.”

“Had some new update, bug or something happened on August 31st? All my meta ad sets weirdly dropped the a -50% CPM, the CTR went worse too since I had controlled placements. I am talking about India here. The next two days i started underspending too. Anyone else had the same issue? submitted by /u/clichestufffff [link] [comments]”

“i think a lot of people focus too much on the product and forget that the ad angle is what makes people stop scrolling looking at active ads is actually a good way to understand what hooks and offers are working do you usually analyze the comments too or just the creatives?”

“Selling a pet product and running a campaign with around $175/day budget (i change it sometimes depending on how its performing). Been running this since mid August, was pretty slow in the beginning but then it started doing really good and now suddenly its back down and horrible for some reason. Main question is basically how tf do I lower my CPM? I’m currently at around $218 CPM. I dont have any special audiences selected, no specific placements either, everything is broad and open. Even with”

“Cold outreach. What channels? And what’s the bare minimum ROAS one should aim for to be able to run ads profitably?”

“It's no secret ad creatives are burning out faster than before. On Meta, what used to take 6 weeks to fatigue now takes 2-3, and there's a stat floating around that CTR drops 45% after just 4 reps. How's everyone's creative rotation holding up given the new testing environment? submitted by /u/Zeetoay [link] [comments]”

“Hands-on for the first batch made a big difference for me, but only because I treated it as research rather than support. The thing I'd do differently is write down every question they asked during setup - after about fifteen of those, the same five kept repeating, and those became the defaults so later people needed almost no help. Salons and barbers especially will judge it on whether their bookings look right on day one, so I'd set that up for them and let the rest wait.”

“My ads are running really profitable but we hit a wall, but the bank keeps on freezing our cards because of the increased volume. And it's a stupid issue that we cannot physically spend how much we want to. Normally the credit cards have a ceiling at 5k a day and they stops cutting it afterwards. Some of my friends suggested looking for other setups, as they have some agency setups with the credit card line attached to them, and they've dedicated portals where you can keep a track of all”

“Every new campaign or adset has a high CPC. Can it be a problem with my meta account? submitted by /u/Total_Wing_3038 [link] [comments]”

“Hey guys, I'm new to fb ads and I know that this is normal - when most of the budget goes to 1 or 2 ads when the rest get like one dollar of spend that day. Is there any way to manually allocate some of the budget? Because if the ad doesn't get any spend from the start - how can I or the platform actually know that it's a good ad? I'm on a low budget - $20/day so i only run 1 ad set with 4 ads in it to test which one works. 1 ad got 60% of the spend, while 2 spent a few cents yes”

“Reposting my reels as Shorts beat YouTube ads on reach, but not conversions.”

“Hello yall I have ads team that has been managing my pmax and shopping ads on Google. Things were going pretty well. From August 1-14th we were going 2.87x Roas with a troas target of 200% Revenue: 21.9k They changed the troas to 250% and every sense it seems performance has dropped drastically down to 1.48x roas Revenue : 9k They seem to blame everything from product disapproval ( I verified and that was not the reason ) Then tried to blame running to many campaigns and it was draining the budg”

“I am selling smartphone cases and running cost cap campaign. If CPA is bigger than $15, I lose money. So I set $10 for cost cap, and CPA is exactly I what I have set. The problem is that the campaign spends only $40~$70 a day.. with ROAS 4. Altho I set inflated budget. I added more adsets in the existing camapaign, which is retargeting adset with 5+ ads. However, CPA fluctuated so I stop running it. I created a new separated campaign for smartphone case which is multiple campaigns for the same p”

“And yes, with a large wide audience. So, for example, one of my projects is profitable at 2x ROA. Around 2,000 sales this year. However, the sales were slow because of the budget being around $200 a day. I'd LOVE to reach those thousand dollar days. Whenever I increase the budget things break. It doesn't go as planned. And with the instability of meta ads, I'm terrified to even add $5 to the budget and break something that works. I've tried duplicating the adset instead, but thin”

“👋 Trying to do the ads for my apparel company and was looking for feedback on a video I made. Is there a community that gives feedback? submitted by /u/Successful_Abalone39 [link] [comments]”

“Have dug through every corner of meta cannot figure out how to turn of advantage plus placement and to have manual for a sales optimized campaign. Please help so many chud bots in my traffic submitted by /u/tangnori [link] [comments]”

“I’m planning to start advertising for my toy store and would like some guidance on how to get started with Meta Ads. Could you please explain the initial setup and recommended starting procedure? I would also appreciate guidance on the overall advertising strategy. For example, should I structure my campaigns around specific product categories, advertise individual products separately, or use a product catalog? Additionally, is there someone who could assist me with setting up and managing the i”

“Which platform's ad campaign have gave you most results? Like meta or Google ads or even reddit ads?”

“Consistently High CPM ($120+) Across Multiple Niches — Looking for Insight I’m trying to figure out what may be causing consistently high CPMs on my Meta ads because I’m starting to run out of variables to test. My CPM has consistently been $120+ , regardless of the niche or creative approach. This has been happening for months and across hundreds of creatives. Here’s what I’ve tested: Multiple niches, including beauty, pets, gimmick products, etc. Short-form and long-form video Static images Ag”

“Does anyone know why Meta suddenly spikes my CPM cost? It was literally at $18/$20, I went to increase my budget by $20, add another ad, and then turn one off, and suddenly it jumped to $50/$60. This has happened to me several times. Do you know what it could be? Do you have any good CPM practices? Thanks! submitted by /u/whiteiverson11 [link] [comments]”

“First message for community admin -- this post is not a self-promo post. I'm posting to inform. So they take their business seriously and make money. Now about Q4, As most of you are aware, we have lots of big festivals in Q4. Black Friday / Cyber Monday / Christmas and many more. In Q4, big brands go all in. You'll see lots of ads. Receive hundreds of emails and SMS. Many brands put all their budget in Q4 and make most of their revenue just in Q3 and Q4. People start buying from the end”

“At the end of August, I ran 3 ad sets in one campaign and they kept turning off. The error I was getting was that my budget wasn't high enough for the number of ads I had. It kept asking me to increase the budget and I did because it wasn't asking for much more. Then at the end of the month, it didn't even spend 1/3 of the allotted budget. Any ideas on why this could be happening? submitted by /u/Numerous_View_398 [link] [comments]”

“Can anyone suggest the best ad launcher for meta ads. We just need a simple tool from where our media buyers can run ads without entering the bulky ad manager. No extra feature or anything just a simple & clean modern form of ad manager. submitted by /u/sayedsiam [link] [comments]”