Facebook Ads Burn Budget Without Delivering Impressions
11 posts across 2 communities since Jul 2026; 91% from r/FacebookAds.
“Heya all, just wanted to see if anyone else is experiencing performance issues with ads for the 28th Aug (we’re a day ahead here in Australia) I’ve been seeing performance drops all week and was hoping our new creatives would perform well today but it has totally collapsed. I’m…”
“Something is seriously wrong with Facebook ads right now. Performance has fallen off hard over the last 7 days, and the last few days have been especially brutal. Long-time winning ads suddenly stopped performing on all 7 campaigns. Anyone else seeing the same thing and are you…”
“Hi, Anyone else noticed that 2026 came with higher Facebook ad prices? I ran a small side-hustle hobby store dropshipping, which made 26k usd revenue from May 2025 until Feb 2026, but starting 2026 if felt like something snapped from Facebook side and same ads started to perform…”
Advertisers are reporting inconsistent and often poor performance with Facebook Ads, experiencing high spend and low results. There's a sense of hope that things might be improving but uncertainty remains.
SOURCES (13)
“This week has been really really bad for us and we are burning through ad spend w no clear insight on when things will recover. submitted by /u/Sara_lin_527 [link] [comments]”
“I work in performance marketing, and this is something I’m always curious to hear other marketers’ opinions on. How do you know when a campaign is actually failing versus just having a few bad days? We all know Meta Ads performance can fluctuate. Sometimes ROAS drops for 2 to 3 days and then recovers without any changes. Other times, the decline continues and waiting just wastes more budget. I usually try not to react to daily fluctuations and look at the bigger picture, but there’s always a poi”
“Are things improving at your end? submitted by /u/violetunicorn92 [link] [comments]”
“Heya all, just wanted to see if anyone else is experiencing performance issues with ads for the 28th Aug (we’re a day ahead here in Australia) I’ve been seeing performance drops all week and was hoping our new creatives would perform well today but it has totally collapsed. I’m not new to meta, I know it’s been on and off but this is almost as bad as Junes performance. Also confirmed on breezeway and their advertisers are facing the same performance issues. See image . Cheers, submitted by”
“Something is seriously wrong with Facebook ads right now. Performance has fallen off hard over the last 7 days, and the last few days have been especially brutal. Long-time winning ads suddenly stopped performing on all 7 campaigns. Anyone else seeing the same thing and are you riding it out or changing ads? submitted by /u/Huge_Kaleidoscope_40 [link] [comments]”
“Not using FB ads myself, but my gf runs a small local business and her ads efficiency flops significantly just like that w/o any changes.”
“I've definitely seen more people saying results have been less consistent this year. If your tracking was logging every visit as an add to cart, I'd be cautious about comparing performance before and after because that alone can throw optimization off. Before spending again, I'd make sure the tracking is actually clean so you're not feeding bad data back into the system.”
“Hi, Anyone else noticed that 2026 came with higher Facebook ad prices? I ran a small side-hustle hobby store dropshipping, which made 26k usd revenue from May 2025 until Feb 2026, but starting 2026 if felt like something snapped from Facebook side and same ads started to perform worse. Also my pixel glitched out and started to track every site visit ad add-to-cart. I stopped running ads since March 2026. My store made around 700 usd profit per month on average, which wasn't much, but it was”
“How is your performance today and these past few days ? We had major collapse this june and july in all our one highly profitable accounts with no signs of recovery. Are things starting to get better for you ? submitted by /u/RevolutionaryGur3000 [link] [comments]”
“How long it takes to get impressions? I'm testing small ad campaigns to receive messages but there're no impressions past day. submitted by /u/Spirited-Yogurt3264 [link] [comments]”
Any improvements? submitted by /u/Huge_Kaleidoscope_40 [link] [comments]
“June was absolutely horrendous. High spend with terrible results. We had to scale down every campaign to stop the bleeding. Just curious .. Are you seeing better performance now ? submitted by /u/RevolutionaryGur3000 [link] [comments]”