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A window into
your market.

Market intelligence for brands and founders, read from what your customers already write.

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Find out what people want and what makes them pay, before you spend more on ads or code.

24 dog-training and calming brands write

Calm. Happy. Confident.

Dog owners write

“I just want to walk him.”

“We want to be able to have new friends visit our home.”

Brands use general words. Owners describe a scene: the walk, the visitors, the moment it goes wrong. Concrete words are easier to believe and make people feel understood. We find them for your market. See the full example ↓

Three reports

Ad Hooks Brief$199one timeWhat to say in your ads and on your site, in the words your customers already use.See a sample ↗Buy now ↓
Pane Audit$1,500 $750until 27 NovFind out if it's worth building before you build more.See a sample ↗Buy now ↓
Theme reportsFreeby emailWhere a market is hurting, and what has been funded to fix it.Details ↓
Coming soonAd pack. Ready-to-run ads made from your Brief, images included. Want one when it's ready?Tell us →

How every report is made

  • Counted from real posts. Every number is a count of public posts that real buyers wrote. Nothing is estimated or made up.
  • Real quotes, dated. Every quote is a real post, trimmed only for length, with the month it was written.
  • Checked before it ships. Software reads the posts at scale. Every count and every claim is checked against them before a report goes out.
  • See for yourself. Both samples show their method and their numbers. Brief ↗ Audit ↗

Ad Hooks Brief

$199one time

Send us your website. Our engine reads what your buyers write in public and compares it with how you describe yourself. You get:

  • The words your buyers use for the problem, ranked, with real quotes
  • The worries that stop them buying, so your ads can answer them
  • Your homepage and ads checked against both
  • Ad lines, headlines and email subjects in your buyers' words, ready to test

Example: 24 dog-training and calming brands, against 1,384 dog owners

Out of every 100 times these nine words come up, how many times it is each word.

On brand homepages In owners' own posts

calm237
happy213
confident142
solution71
reactive1529
rescue618
anxious1018
scared or fear312
aggressive211

Calm, happy, confident and solution make up 65 of every 100 mentions on the homepages and 12 in the owners' posts. A Brief finds this gap for your market and writes ad lines in your customers' words.

Why it works. Concrete words in your buyers' language are believed more, hold attention, and make people feel understood. Peer-reviewed: Hansen & Wänke 2010, Packard & Berger 2021, Ludwig et al. 2013, Berger, Moe & Schweidel 2023.

Read a sample ↗

14-day money-back guarantee. If it isn't useful, email us within 14 days of delivery for a full refund. Ask a question first

Copywriters charge $600 to $2,500 to dig this out by hand. Current turnaround is about 48 hours, up to 14 days in busy seasons. The sample is a real Brief on home gardeners.

Pane Audit

$1,500 $750until Black Friday (27 Nov), while slots last

A report built from our database of what buyers write in public: the problem people have, whether they would pay to fix it, who else is going after them, and five next steps, each with its first move. One flat price, no calls. Current turnaround is about 48 hours, 14 days at most.

Ask a question firstRead a sample ↗

14-day money-back guarantee. If it isn't useful, email us within 14 days of delivery for a full refund.

Market research agencies charge thousands for a study like this. The sample is a full Audit of our own SaaS idea, an invoicing app.

Theme reports

Freeby email

One market at a time. Useful before you build, back or advertise something.

We have read over a million public posts where people say what they struggle with, what they wish existed and what they would pay to fix.

From forums, communities and review sites, and counting.

Ask a question first.

Not sure which report fits, or want to check something before you buy? Ask here. We reply by email within a day. No calls to book.